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September, 2017

DIGITAL MediaPRO: An immersive simulation challenge

Are you Australia’s best Digital Marketer? How are your digital media skills?

TAKE THE CHALLENGE AND PIT YOUR ABILITIES AGAINST
THE BEST OF AUSTRALIAN MARKETERS 

What is business simulation?

Simulations immerse you in the subject and you work to solve the problems in a pressured environment – just like real life. In just a few hours, DIGITAL MediaPRO exposes you to the use of digital media, communicating with ‘digital natives’, and transforming media planning and execution.

Get two of your colleagues and immerse yourselves in the world of digital media. Compete against your colleagues, industry peers and marketers from around the globe!

Why simulations?

A fun, innovative and highly effective action
learning tool		 Provides deeper understanding and higher
retention of knowledge		 Better prepares executives for real life situations –
“been there done that”

The objective of this simulation is to define and execute the media strategy needed to achieve the company’s aggressive of driving their energy drink brand MOJO to undisputed market leadership within a period of five years.

THE SITUATION

  • A well-known consumer goods market – energy drinks
  • Real consumer segments – Generation X, Millennials and Generation Z
  • Distribution across three different regions
  • A product with potential, a growing marketing and aggressive competitors
  • Five years to make a difference!
 DECISIONS TO MAKE THE DIFFERENCE

  • Invest in high-quality insights to improve your content
  • Analyse consumers’ media habits
  • Define media objectives
  • Select effective media
  • Maximise communications ROI
  • Get the timing right

Will your brand be the market leader?

Will you take the challenge?

Find out more!

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