AMI Marketing Excellence Awards
Past Winners
The AMI Marketing Excellence Awards, originally launched as the Hoover Marketing Awards in 1982, have a rich history of recognising and celebrating marketing brilliance in Australia. Over the past four decades, these Awards have become a significant event in the Australian marketing calendar, honouring both individuals and organisations that have achieved remarkable success through innovative and effective marketing practices.
2024 AMI Awards Winners
Congratulations to all the national winners of the 2024 AMI Marketing Excellence Awards
CAMPAIGN CATEGORIES
Acquisition Marketing
My Wealth Solutions
“Digital Value Campaign”
Brand Revitalisation
Tassal
“Tassal, from its Tasmanian for Salmon to its Australian for Seafood revitalising Prawns”
Content Marketing
Department of Transport and Main Roads
“A unique content led partnership to tackle drink driving in the regions – The Betoota Advocate and StreetSmarts”
Creativity in Brand, Product or Service Marketing
Norco Co-Operative & CHEP
“Bouncing Beyond Category Norms with Cow’s Play”
Data and Insight Driven Marketing
CulturalPulse & FIFA
“FIFA Women’s World Cup 2023 Multicultural Fan Engagement Program”
Excellence in Customer Experience
Talent International
“Redefining the contractor experience”
Experiential Marketing
Central Park
“Benchmark: Central Arts at Central Park”
Loyalty and Retention
Them Advertising
“Thirsty Camel – Camel Card Registration Campaign”
Not for Profit Marketing
Out Of The Square
“The Big Ask”
PR Campaign of the Year
Sedgwick Communications & Southern Cross Travel Insurance
“Future of Travel 2023”
Product or Service Launch or Relaunch
RID Australia
“Rid Insect Repellent Relaunch”
Public Sector Marketing
Clemenger BBDO
“Be That Teacher”
Purpose-led Marketing
Juntos Marketing & Murrumbidgee Primary Health Network
“Connect, Your Way”
Small Budget Marketing
Bloom Digital
“This is No Fair Weather Campaign!”
Social Media Marketing
Traffik & Swisse
“Go The Swisse To Sleep”
Sponsorship Effectiveness
Saatchi & Saatchi
“Behind every number there’s a story – VISA”
Sustainability Marketing
The Claire Bennett Agency
“ORIGINAL Tasmanian Timber”
SPECIAL CATEGORIES
Certified Practising Marketer of the Year
Paul Everson, Director | Paper + Spark
Chief Marketing Officer Of The Year
Joanne Smith, Chief Brand, Innovation and Communications Officer | The Blackmores Group
Emerging Marketer of the Year
Alice Callaghan, Marketing Strategy and Proposition Manager | ANZ
Future Leader Of The Year
Matthew Farnham, Marketing Manager | Move Bank
Independent Agency of the Year
Acorn Strategy
Large Agency of the Year
Paper + Spark
Marketing Team of the Year
SEEK Marketing
Life Members
- Paul Nicolaou
- John Clay
Sir Charles McGrath Award
Melanie Silva
Up to $1 Million Campaign of the Year
CulturalPulse & FIFA
“FIFA Women’s World Cup 2023 Multicultural Fan Engagement Program”
Above $1 Million Campaign of the Year
Clemenger BBDO
“Be That Teacher”
Reflecting on the past awards, we’ve seen an incredible array of talent and creativity, with winners setting new benchmarks in marketing excellence. These awards have not only celebrated the achievements of the marketing community but also showcased the evolution and growth of marketing practices over the years in Australia.
The Awards continue to offer a unique opportunity to celebrate marketing excellence across the nation throughout the year. As we look forward to the upcoming awards, we also pay tribute to the past winners who have shaped the landscape of Australian marketing, setting the stage for future innovation and success.
PAST AWARDS
2024
National Winners (web)
2023
National Winners (web)
2022
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2021
National Winners (web)
2020
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2019
National Winners (web)
2018
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2017
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2016
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2015
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2014
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2013
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2012
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2011
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2010
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2009
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2008
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2007
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2006
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2005
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2004
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2003
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2002
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2001
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