2025 AMI Awards Winners
Congratulations to all the national winners of the 2025 AMI Marketing Excellence Awards
CAMPAIGN CATEGORIES
Acquisition Marketing
WISE Employment & ntegrity
“Disability Employment Campaign”
AI-Powered Marketing Campaign
Prezzee & UNICEF Australia (tie)
Brand Revitalisation
Guts Creative & Hunter Medical Research Institute
“Re-branding a 25-year-old icon”
Content Marketing
Zespri International Limited
“Crazy Tasty”
Creativity in Brand, Product or Service Marketing
Zespri International Limited
“Healthier Ways”
Data and Insight-Driven Marketing
The Salvation Army & ntegrity
“Give a New Beginning'”
Excellence in Customer Experience & Loyalty
StudyAdelaide & Outta Spatial
“Why Adelaide”
Experiential Marketing
Zespri International Limited
“Healthier Ways”
Not-for-Profit Marketing
Aspect
“Understanding starts with you: World Autism Understanding Day 2025”
Product or Service Launch or Relaunch
Peninsula Hot Springs
“Eco Lodges – A Return To You”
Public Sector Marketing
Department of the Environment, Tourism, Science and Innovation
“Be dingo-safe! campaign”
Purpose-led Marketing
Them Advertising
“RSPCA SA Perfectly Adoptable Campaign”
Small Budget Marketing
Bloom Digital
“Perth Health Collective – A Very Healthy Startup!”
Social Media Marketing
Kirstin Hams – Social Media Gippsland
“Banksia Park Puppies”
Sustainability Marketing
Coles Liquor Group
“Liquorland x Clean Up Australia”
SPECIAL CATEGORIES
Certified Practising Marketer of the Year
Katie Bennett-Stenton, Marketing & Communications Strategist at Katie Bennett-Stenton Advisory
Chief Marketing Officer Of The Year
Cath Brands, Chief Marketing & Innovation Officer at Flintfox International
Emerging Marketer of the Year
Alice Callaghan, Marketing Strategy and Proposition Manager | ANZ
The Lisa Ronson, Next Generation Marketing Leader Award
Maddie Jahnke, Global Brand Director at Pernod Ricard
Agency of the Year
Bonfire
Marketing Team of the Year
QBE Marketing | Australia Pacific
Life Member
Bruce McDonald
Sir Charles McGrath Award
Professor Byron Sharp
Up to $1 Million Campaign of the Year
Them Advertising
“RSPCA SA Perfectly Adoptable”
Above $1 Million Campaign of the Year
The Salvation Army & ntegrity
Reflecting on the past awards, we’ve seen an incredible array of talent and creativity, with winners setting new benchmarks in marketing excellence. These awards have not only celebrated the achievements of the marketing community but also showcased the evolution and growth of marketing practices over the years in Australia.
The Awards continue to offer a unique opportunity to celebrate marketing excellence across the nation throughout the year. As we look forward to the upcoming awards, we also pay tribute to the past winners who have shaped the landscape of Australian marketing, setting the stage for future innovation and success.
PAST AWARDS
2025
National Winners (web)
2024
National Winners (web)
2023
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2022
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2021
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2020
National Winners (web)
2019
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2018
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2017
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2016
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2015
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2014
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2013
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2012
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2011
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2010
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2009
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2008
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2007
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2006
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2005
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2004
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2003
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2002
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2001
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