Get Involved!


The success of the Australian Marketing Institute is built upon the input of its volunteers who provide their professional expertise, passion for the marketing profession and dedication to providing value for our members. Our people are the key strength of AMI and we are proud to work with up to 400 volunteers around Australia, who represent the AMI Board of Directors, 6 State Committees and various panels.

Why get involved?

About AMI State Committees

Members guide the priorities of the AMI through an elected National Board of Directors and State Comiittees, ensuring representation for professional marketers and their changing needs. The Institute’s record of service to the marketing profession goes all the way back to our origin in 1933. Over the intervening years, we have continually evolved to meet the changing needs of marketers, delivering services to help members maximise their professional growth. The Institute’s leadership role in advancing the marketing profession has resulted in the emergence of Certified Practising Marketer (CPM) accreditation as a practising benchmark, the establishment of a Code of Professional Conduct, and the move towards defined practising standards for marketers and marketing metrics for organisations.

The AMI State committees consist of volunteer councilors whose principal function is the development and organisation of state based events in conjunction with the state appointed events organiser. Each of our State 5 Committees will consist of up to 8 members, meaning that there are approximately 40 active Committee members representing the AMI across Australia at any one time. Our AMI ambassadors work closely together over a two year term to help facilitate events, drive member engagement and promote the AMI Awards Program. 



As the Professional Marketing Institute for marketers, AMI provides a trust mark of professionalism for marketers at each stage of their career; as well as small business practitioners; consultants; academics; students and recruitment professionals.


Through promoting AMI Membership, programs and events to their professional network.


Position CPM across industry, academia, and recruitment consultants as a trust mark for qualified professionals and the ‘Gold Standard’ for marketers.


Through relevant, refreshed event delivery and advocacy.


As the premier event on the Marketing calendar, the Marketing Excellence Celebration Event provides an intimate setting to rub shoulders with key figures in the industry, while showcasing best-of-the-best marketing campaigns from Australian marketing talent.


Advocate the credibility of the program, the transparency of the judging process and the quality of the entries to the AMI Awards.



Process for Nomination 

State Chair and Deputy

The process will start with the State Chair. This critical leadership role is being appointed first and then deputy for each committee. The National Office will seek nominations for these positions for each state and the AMI Board will interview and evaluate the candidates and appoint for each state for a period of 2 years.

They must be a financial member of AMI for more than 1 year.
They must be willing to serve for 2 years and lead the State team.
They will be responsible for the selection and management of the State Committee.

    If there is only one nomination, this nominee still needs to go to the AMI Board for approval.  The AMI Board will appoint the State Chair and Deputy via an interview process. The State Chair and Deputy appoint remaining committee through aligning positions available and interview process to the skills of the nominations and recommend to CEO for final approval.


    How Members Nominate for Committee positions

    The next step will be a call out for nominations for State Committees from the AMI membership base in September every second year ready for the AGM and for the next calendar year’s events. The decision on the required roles of the committee for each state is the duty of the State Chair and the Deputy and the roles they require. Before finalising they should be ratified by the CEO. 

    Communications will be managed by AMI management and published through the AMI website and other communication channels to Australian Marketing Institute members for the nominations. 

    For State Chair/Deputy and for committees.

    1. Nominations to be open for 2 weeks and self-nomination is available. 
    2. All nominees must be financial members of the AMI to nominate for and serve on the State Committees.

      Criteria for Selection for State Committees


      • Believe in the AMI and our collective future and direction and able to articulate.
      • Leadership and ability to create a team culture of engagement and fun.
      • Able to create the vision and inspire the committee.
      • Organisation capability.
      • Events and Marketing experience.
      • Social media experience.
      • Positive can-do attitude and willingness to roll up their sleeves and work on events.
      • Rally the team and engage all committee members.
      • Able to manage budget and drive sponsorship support.
      • Commercial capability.
      • Be able to delegate and follow up with team on delivery of responsibilities.
      • Presentation skills.
      • Time commitment at least 2 to 5 hours a month.

      State Committee Members

      • Believe in the AMI and our collective future and direction and able to articulate.
      • Marketing , Social media, eDM capability and/or
      • Event capability and/or
      • Sponsorship/business development capability
      • Presentation skills – able to present to Universities.
      • Be a team player – collaborate.
      • Want to be part of the community – 2 to 5 hours a month time commitment.
      • 6 meetings a year at least plus events need to attend. When events are on they need to attend more.
      • Believe in the AMI and our collective future and direction. 

        Become an AMI Member

        Only AMI financial professional members are eligible to nominate to the AMI State Committee Positions. Not a member?

        See who is in your local committee

        Browse the AMI State Committee Directory and reach out to local representatives to find out more about local events and initiatives.

        Become a Committee Member

        All nominations and supporting information must be submitted to the Australian Marketing Institute via the online form.

        AMI State Committee

        State Committees support the AMI by being advocating AMI Membership and fostering participation within the AM Marketing Community through their local networks. These committees work with the AMI Head Office and are accountable for assisting in the facilitation of local events and programs, understanding local market trends, engaging with members and promoting AMI initiatives.

        Board of Directors

        The AMI Board of Directors is responsible for governing the AMI, providing direction to management by determining the long-range mission and goals of the association, establishing AMI policies and procedures, monitoring finances and approving budgets. AMI Directors are appointed by our members to act on their behalf in being responsible for AMI’s overall business performance and compliance. Directors are responsible for establishing an appropriate system of corporate governance, having due regard to the reasonable expectations of members, the law, regulators and other stakeholders.

        AMI CMO Patrons

        The AMI CMO Patrons are the most senior marketers in the State. Acting as AMI Ambassadors, CMO Patrons advocate the interests of the Institute and provide access to senior networks. CMO Patrons are often CMOs of a very large team in multi-disciplined ASX listed companies. CMO Patrons have 20+ years’ experience and hold significant influence as a marketer. Recruitment for the CMO Patron is by invitation only. 

        How AMI Committees work?

        The Australian Marketing Institute is operated through a governance framework led by the AMI Board of Directors. 

        Committee’s contribution to the Institute:

        Ensuring the Committee is conducted with good governance.
        Managing Committee’s financial affairs diligently and overseeing matters referred from the national board.
        Monitoring trends and opportunities for the Institute.

        By participation in the relevant committee structure e.g., presidents meetings, events etc.

        Other areas that State Committees can assist include:

        • Networking with members and prospective members at state events and conferences
        • Guest lectures and presentations about Marketing Careers or AMI Membership to students and academic staff
        • Liaising with educational bodies and promoting the role of the AMI
        • Reviewing working papers
        • Involvement in Special Interest Groups

        If you are looking for an opportunity to truly lean in and leverage your involvement with the Australian Marketing Institute, then you should join your State Committee. As a Chair of the NSW Committee, I built invaluable relationships with a diverse range of industry peers and some of this industry’s real movers and shakers. I had also many opportunities to be involved in AMI’s leading initiatives, such as the Awards for Marketing Excellence and the AMI Mentoring Program. The thing I valued the most though about being part of the NSW Committee is the ability to contribute to positive and lasting change for the marketing profession.

         Jane Hillsdon

        Managing Director, Dragonfly Marketing
        NSW State Committee Member

        Contact us

        Please contact the team on 02 7228 2150 or membership@ami.org.au if you have any inquiries regarding state committee involvement.


        Common Questions

        Is THE AMI Committee Member a paid role?

        The AMI recognises that much of its activities are carried out by members on a voluntary basis, which is dependent on the relationship with the State Chair and the performance of committee members. In return for a committee member’s contribution on a voluntary basis, the AMI contributes an annual credit of $100 for membership (allocated after one year of commitment) and complimentary / discounted tickets for AMI events (conditions apply). It is recognised that while rewarding, the work can sometimes be demanding and time-consuming as committee members are expected to devote approximately 2 to 5 hours per month.

        How much time will I need to volunteer?

        participation in AMI committees requires approximately 2 – 5 hours per month. There are a minimum of 6 meetings per year and each member must attend a minimum of 5 meetings. Each meeting runs for 60 minutes, at a set time and date of each month, as determined by the Chair (with input from the committee). Committee members are required to attend in an official capacity, as many state events as possible to engage with members and promote the benefits of membership to non-members who are in attendance.

        what is the selection criteria for candidates?

        Only financial members of the Australian Marketing Institute are eligible to nominate to the position of Committee Members. 

        What are the benefits of being a Committee Member?

        In return for a committee member’s contribution on a voluntary basis, the AMI contributes:

        • Generous incentive scheme for members, including an annual credit of $100 for membership after one-year commitment and complimentary / discounted tickets for AMI events (conditions apply)
        • Development of team and leadership skills through the design, build and implementation of member-focused events
        • Involvement in new initiatives which can provide enhanced skill sets and networking opportunities
        • Being a State Committee Member can assist in career development and help keep informed of current and future marketing trends
        What if I don't have time to commit to the committee responsibilities?

        AMI Committee involvement is recorded by Committee meeting minutes. Should a member miss 4 meetings in a calendar year, the member is automatically deemed to have ceased committee membership – and AMI Management will confirm via written notification. The State Chair needs to attend at least 8 of the 10 meetings.