Get Involved!

SUPPORT US IN ADVANCING THE MARKETING PROFESSION THROUGH PARTICIPATION IN AMI COMMITTEES

The success of the Australian Marketing Institute is built upon the input of its volunteers who provide their professional expertise, passion for the marketing profession and dedication to providing value for our members. Our people are the key strength of AMI and we are proud to work with up to 400 volunteers around Australia, who represent the AMI Board of Directors, 7 State Committees and various panels.

Why get involved?

About AMI State Committees

Members guide the priorities of the AMI through an elected National Board of Directors and State Comiittees, ensuring representation for professional marketers and their changing needs. The Institute’s record of service to the marketing profession goes all the way back to our origin in 1933. Over the intervening years, we have continually evolved to meet the changing needs of marketers, delivering services to help members maximise their professional growth. The Institute’s leadership role in advancing the marketing profession has resulted in the emergence of Certified Practising Marketer (CPM) accreditation as a practising benchmark, the establishment of a Code of Professional Conduct, and the move towards defined practising standards for marketers and marketing metrics for organisations.

The AMI State committees consist of volunteer councilors whose principal function is the development and organisation of state based events in conjunction with the state appointed events organiser. Each of our State 7 Committees consist of up to 12 members, meaning that there are approximately 84 active Committee members representing the AMI across Australia at any one time. Our AMI ambassadors work closely together over a two year term to help facilitate events, drive member engagement and promote the AMI Awards Program. The Emerging Marketers (EM) Committee’s principal function is to develop and deliver the AMI mentoring program. Emerging Marketer Committees are comprised of a maximum of 12 committee members, operating under the guidance of the State Committee, with approval of events by the State Committee Chair.

COMMITTEE STRATEGIC OBJECTIVES

STRENGTHEN AMI’S RELEVANCE AND VALUE

As the Professional Marketing Institute for marketers, AMI provides a trust mark of professionalism for marketers at each stage of their career; as well as small business practitioners; consultants; academics; students and recruitment professionals.

ACHIEVE MEMBERSHIP REVENUE GROWTH

Through promoting AMI Membership, programs and events to their professional network.

GROW CERTIFIED PRACTISING MARKETER (CPM)

Position CPM across industry, academia, and recruitment consultants as a trust mark for qualified professionals and the ‘Gold Standard’ for marketers.

GROW PAID ATTENDANCE FOR PROFESSIONAL DEVELOPMENT

Through relevant, refreshed event delivery and advocacy.

INCREASE PAID ATTENDANCE AT AMI NATIONAL AND STATE EVENTS

As the premier event on the Marketing calendar, the Marketing Excellence Gala provides an intimate setting to rub shoulders with key figures in the industry, while showcasing best-of-the-best marketing campaigns from Australian marketing talent.

ACHIEVE GROWTH OF THE AWARDS PROGRAM

Advocate the credibility of the program, the transparency of the judging process and the quality of the entries to the AMI Awards.

AMI State Committee

State Committees support the AMI by being advocating AMI Membership and fostering participation within the AM Marketing Community through their local networks. These committees work with the AMI Head Office and are accountable for assisting in the facilitation of local events and programs, understanding local market trends, engaging with members and promoting AMI initiatives.

Board of Directors

The AMI Board of Directors is responsible for governing the AMI, providing direction to management by determining the long-range mission and goals of the association, establishing AMI policies and procedures, monitoring finances and approving budgets. AMI Directors are appointed by our members to act on their behalf in being responsible for AMI’s overall business performance and compliance. Directors are responsible for establishing an appropriate system of corporate governance, having due regard to the reasonable expectations of members, the law, regulators and other stakeholders.

Emerging Marketers Committee

The Emerging Marketers (EM) Committee’s principal function is to assist in the delivery of the AMI mentoring program. This exciting program gives young, aspiring marketers an opportunity to meet and talk with industry professionals and get a valuable insight into the industry and their own futures.  EM Committee operates under the guidance of the State Committee, with approval of events by the State Committee Chair.

AMI CMO Patrons

The AMI CMO Patrons are the most senior marketers in the State. Acting as AMI Ambassadors, CMO Patrons advocate the interests of the Institute and provide access to senior networks. CMO Patrons are often CMOs of a very large team in multi-disciplined ASX listed companies. CMO Patrons have 20+ years’ experience and hold significant influence as a marketer. Recruitment for the CMO Patron is by invitation only. 

How to get involved?

If you’re interested in making a difference to the marketing community in your state, we encourage you to nominate to the AMI State or Emerging Marketers Committee.

Become an AMI Member

Only AMI financial professional members are eligible to nominate to the AMI State Committee Positions. Not a member?

See who is in your local committee

Browse the AMI State Committee Directory and reach out to local representatives to find out more about local events and initiatives.

Become a Committee Member

All nominations and supporting information must be submitted to the Australian Marketing Institute via the online form.

How AMI Committees work?

The Australian Marketing Institute is operated through a governance framework led by the AMI Board of Directors. The AMI Board, from time to time, can also appoint Strategic Advisory Committees to support key strategic functions. The AMI Board appoints Strategic Advisory Committees and through AMI Management approve the appointment of State Committees and Emerging Marketer Committees. State Committees & Emerging Marketer Committees are a responsibility of AMI Management and play an operational role to support day-to-day membership engagement activities.

Committee’s contribution to the Institute:

GOOD GOVERNANCE
Ensuring the Committee is conducted with good governance.
FINANCIAL STABILITY
Managing Committee’s financial affairs diligently and overseeing matters referred from the national board.
OVERLOOKING CURRENT TRENDS
Monitoring trends and opportunities for the Institute.
INVOLVEMENT
By participation in the relevant committee structure e.g., presidents meetings, emerging marketers, events etc.

Other areas that State Committees can assist include:

  • Networking with members and prospective members at state events and conferences
  • Guest lectures and presentations about Marketing Careers or AMI Membership to students and academic staff
  • Liaising with educational bodies and promoting the role of the AMI
  • Reviewing working papers
  • Providing guidance (and mentoring) to the Emerging Marketers Committee
  • Involvement in Special Interest Groups

My journey as a marketer has taken on many facets, however none more rewarding than being Chair of the AMI NSW State Advisory Committee. The AMI State Committees are a critical link between the AMI and our diverse marketing community. Being a part of the Committee affords me the opportunity to keep a hand on the pulse of marketers across Australia but also directly influence the development of marketing as a profession.

 Melanie Lindquist

Group Director – Sales Operations & Planning, oOh!media
NSW State Committee Chair

Contact us

Please contact the team on (02) 8256 1654 or membership@ami.org.au if you have any inquiries regarding state committee involvement.

F.A.Q.

Common Questions

Is THE AMI Committee Member a paid role?

The AMI recognises that much of its activities are carried out by members on a voluntary basis, which is dependent on the relationship with the State Chair and the performance of committee members. It is recognised that while rewarding, the work can sometimes be demanding and
time-consuming as committee members are expected to devote approximately 20 hours per month.

How much time will I need to volunteer?

Participation in AMI committees requires approximately 20 hours per month. There are a minimum of 10 meetings per year and each member must attend a minimum of 7 meetings. Each meeting runs for around 90 minutes maximum, at a set time and date of each month, as determined by the Chair (with input from the committee). Committee members are required to attend in an official capacity, as many state events as possible to engage with members and promote the benefits of membership to non-members who are in attendance.

what is the selection criteria for candidates?

Only financial members of the Australian Marketing Institute are eligible to nominate to the position of Committee Members. Formation of the cohort of the Emerging Marketers Committees is prioritised based on having a noteworthy marketing alumni from the respective key universities or recruitment of a final year marketing student from each of the respective key universities.

What are the benefits of being a Committee Member?

Being an AMI Committee Member can assist in career development, building your professional network, development of team and leadership skills and keeping you informed of current and future marketing trends. In return for a committee member’s contribution on a voluntary basis, the AMI provides Committee Members with up to a 50% discount for AMI manufactured professional development workshops, national and state events.

What if I don't have time to commit to the committee responsibilities?

AMI Committee involvement is recorded by Committee meeting minutes. Should a member miss 4 meetings in a calendar year, the member is automatically deemed to have ceased committee membership – and AMI Management will confirm via written notification. The State Chair needs to attend at least 8 of the 10 meetings.