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February, 2019

12 Facts You Didn’t Know About Webinars

By: admin
Are you looking for innovative ways to acquire, nurture and grown your audience? Well here’s some information that might surprise you. They’re inexpensive. Easily accessible. Relatively quick. Some people love them and some don’t. But there’s no question that webinars are here to stay. In an article published on Inc, Gene Marks explains why webinars  are thriving.

73 percent of B2B marketers and sales leaders they say that a webinar is the best way to generate high-quality leads

In GoToWebinar‘s study of over 351,000 online events conducted on their platform from over 16,000 of their customers it was found that webinars are the best way to acquire, nurture and grow your audience.
So how can you make sure you’re ahead of the game, ready and organised to start generating leads through your webinars? Join Sara Gonzalez, Manager of Digital Events, and Daniel Kim, Head of Support, Client Success & Quality Assurance at Redback Conferencing as they provide practical tips and ideas to get the first six months of your webinar calendar ready.

Register now for the webinar on February 19 2019 at 12pm AEDT.

12 facts you didn’t know about webinars.

Fact 1

61 % of webinars are done for B2B purposes. They can be a great lead generation and educational tool for your customers, just so long as your customers are businesses.

Fact  2

The best webinar titles include lists (10 ways or 101 ideas), or the words “how to”, “new” or “trends.”

Fact 3

Their average customer does about 23 webinars per year. Remember – these are companies that are choosing webinars as a marketing strategy over other options. But twice a month seems reasonable. My company does about four per month.

Fact 4

When it comes to marketing, 73% of a webinar’s attendees ultimately come from e-mail solicitations. A website listing and some search engine optimization is helpful but let’s admit it: e-mail is far from dead.

Fact 5

You’re going to get the most sign-ups (69% ) a week before the event with a third coming the actual day of the webinar. So focus your marketing on the 24-72 hours beforehand.

Fact 6

However…15% of webinar registrants sign up as much as three to four weeks ahead of the event, so don’t be afraid to get the word out a month early.

Fact 7

Most people register for a webinar on a Tuesday. Not sure why, but your marketing (and event day) should coordinate around that. Don’t worry if you can’t make that happen – Mondays, Wednesdays and Thursdays aren’t that far behind for registrants. But target your marketing between 8am and 10am (for the recipient) because that’s when the most people sign up.

Fact 8

The most popular day for a webinar is Thursdays!

Fact 9

The most popular time for a webinar is between 12pm to 3pmEastern Time.

Fact 10

The most popular length of a webinar is 60 to 90 minutes. 60-minute webinars attract 2.1 times more registrations than 30-minute webinars, and 90-minute webinars attract 4.6 times as many. Over half of their webinars fall between 45 to 60 minutes.

Fact 11

The vast majority of marketing webinars have fewer than 50 attendees. If you fall into this range, you’re doing fine.

Fact 12

84% of B2B customers opt for replays over live webinars. So make sure you archive your webinars for future viewing.

This article was originally published November 2017 in Inc magazine