Year: 2023

The future belongs to leaders who can translate aspirations into transformations and execute ideas for sustained results. Marketing, like most industries, continues to evolve at pace into a sophisticated domain. This puts Marketers on the front line of solutions for complex conditions. At a time of accelerating disruption and large-scale change, the focus for the… Continue reading Marketing is Transforming. Are You?

Download the CMO50 Report As customers exhibit a growing desire to be recognised for their values and interests, the personalisation capabilities brands have been building need to adapt and flex. To get there, marketing and CX leaders are investing in data, technology, customer journey orchestration and content. Yet there’s also a need to complement operational… Continue reading CMO50 report now available: Practising personalisation in an era of passion points, preferences and purpose

Contributed by Chris Meredith I confess I’m not a power point fan. Somehow, in the world of business, we’ve developed the habit of clicking onto power point as the instinctive start-point for writing a presentation.  And worse, when the power point is finished, we assume that the presentation is ready. “Got a PowerPoint? Then you’ve… Continue reading Get your ideas heard. Tell your story!

As we start a new year, many of you will be thinking ahead to what 2023 will bring both personally and professionally. Whilst I can’t advise you on the ‘personal’ side, I can give you a few tips on setting yourself up from a ‘professional’ perspective. Last November, I wrote about the need to have… Continue reading Will 2023 be your breakout year?