2025 AMI Marketing Excellence Awards Finalists

This year, we are proud to spotlight the boldest and brightest in Australian marketing. These finalists have pushed creative boundaries, redefined engagement and delivered meaningful results.
Our finalists, drawn from across Australia, have demonstrated remarkable creativity, strategic insight, and an in-depth understanding of their audience’s needs. From cutting-edge digital approaches to powerful social initiatives, their work has profoundly impacted their industries and beyond.
These finalists represent not just standout campaigns but also the brilliant minds behind them—marketing professionals who have embraced innovation, challenged conventional norms, and crafted compelling narratives that resonate nationwide. They are the pioneers who have set new standards of excellence in marketing, showing that the right mix of creativity, data, and strategy can transform businesses and touch lives.
The National Finalists for the 2025 AMI Marketing Excellence Awards were announced on Thursday, 10 July 2025.
Acquisition marketing
- 5 in 5 with ANZ | ANZ
- Anytime Fitness – Acquisition Drive | Anytime Fitness
- ANZ Plus Home Loan | ANZ
- Brett Whiteley: Inside the Studio at Logan Art Gallery | Logan City Council
- China Airlines Google Ads Campaign – AU/NZ | Skyfield Marketing
- Disability Employment Campaign by WISE Employment | ntegrity agency
- G Squared & Gumtree: Revitalising the Marketplace: How We Rescued Gumtree’s Organic Traffic | G Squared
- OuttaBounds – Let’s Par-tee! | Bloom Digital
- Pre-registration for Winter 2026 Sales opening | Club Med
AI-Powered Marketing Campaign
- Prezzee Christmas Magical Messages | Prezzee
- When AI Powers Purpose – UNICEF Australia | UNICEF Australia
Brand Revitalisation
- Ausgrid, Wired for good, brand revitalisation | Ausgrid
- Ballarat – Brilliantly Unexpected | Tourism Midwest Victoria
- Campbells Wholesale – We’ve Got You | Paper + Spark
- Crimsafe Group – Brand Revitalisation | Crimsafe Group
- RAAF: Where Your Potential Lives | Adecco
- Re-branding a 25-year-old icon | Guts Creative
- Solving a brand challenge: A new identify for a new era | Talent
- When internet gives you lemons, get Tangerine | Tangerine Telecom
Content Marketing
- Content Rebels x Healthylife – Multi-Year Content Marketing Success | Content Rebels
- Crazy Tasty | Zespri International Limited
- Degrees of Difference | Navitas
- MLC SuperFit | Six Black Pens
- On The Move Caravans media launch 2025 | Meerkat Creative
- Student Voices | Instructure
- The Perth Mint 125th anniversary | The Perth Mint
- Wonderthink x UNSW | Wonderthink
Creativity in Brand, Product or Service Marketing
- Campbells Wholesale – We’ve Got You | Paper + Spark
- Healthier Ways | Zespri International Limited
- I’m A Celebrity… Get Me Out Of Here! 2025 Season Launch | Paramount
- RAAF: Where your Potential Lives | Adecco
- RISER Collective | RISER
- The Customer is King | Don Kyatt Spare Parts
- Upside Down Can | Better Beer
- Work Happily Ever After | Thinksmart Marketing
- XXXX’s Locate the Tin to Win | Affinity
Data and Insight-Driven Marketing
- G Squared & Gumtree: Revitalising the Marketplace: How We Rescued Gumtree’s Organic Traffic | G Squared
- Give a New Beginning’ by The Salvation Army Australia | ntegrity agency
- Golden Ticket | The GPT Group
- Healthier Ways | Zespri International Limited
- iNova Pharmaceuticals – Re.think Skin | Paper + Spark
- Smarter Health Campaigns: Bupa’s Data-Driven Path to Customer Impact | Atomic 212º
Excellence in CX & Loyalty
- Childcare Saver & Team Saver | Wink
- Summer Upgraded Campaign | Coles Liquor Group
- UTS Student Onboarding Refresh | Core Agency
- “Why Adelaide” for StudyAdelaide | Outta Spatial
Experiential Marketing
- Dream In Colour | The GPT Group
- Endeavour Energy Future Forum | Paper+Spark
- Healthier Ways | Zespri International Limited
- Highpoint Ramadan Campaign | The GPT Group
- I’m A Celebrity… Get Me Out Of Here! 2025 Launch Activations | Paramount
- MasterChef Mystery Box | Paramount
- Routes Asia Host Stand – Known Associates Australia | Tourism WA |
- Spin the Stakes | Wink
- SUMMER IN THE CITY: CRAIG & KARL COSMOS | The GPT Group
- Top Gun: Positioning for success, Avalon Airshow 2025 | Aurora Marketing
- Youth Homelessness Project Launch | Anglicare Southern Queensland
Not for Profit Marketing.
- Disability Employment Campaign by WISE Employment | ntegrity agency
- Life off autopilot | Royal Flying Doctor Service (Queensland Section)
- Telethon Community Cinemas – 2025 Season | The Marketer
- RSPCA SA Perfectly Adoptable Campaign | Them Advertising
- The Bloody Big Survey | Share the Dignity
- Understanding starts with you: World Autism Understanding Day 2025 | Aspect
- You Are Our Why | Grand Pacific Health
Product or Service to Launch or Relaunch
- Barastoc Fibre-Beet Mash Launch | Ridley
- Campbells Wholesale – We’ve Got You | Paper + Spark
- Childcare Saver & Team Saver | Wink
- Eco Lodges – A Return To You | Peninsula Hot Springs
- From platinum records to silver coins | The Perth Mint
- G Squared & The Grounds: A relaunched digital experience for a crowd favourite | G Squared
- Oscar Piastri | Grill’d
- Rain Resist Bliss | TEAM LEWIS
- SuperSmart | BRX
Public Sector Marketing
- Be dingo-safe! campaign | DETSI
- Being Dead is Boring | Khemistry
- Content Rebels x BESydney ‘Change Starts Here’ NFP Marketing Campaign | Content Rebels
- For A Day | City of Subiaco
- If It’s Flooded, Forget It | Get Ready Queensland – Queensland Reconstruction Authority
- Put The Sun To Work | Hive Creative
- Ramses and the Gold of the Pharaohs Exhibition Marketing Campaign | Australian Museum
- “Real people. Real Impact” – Alcohol and Other Drugs (AOD) Workforce Attraction Video Campaign | Keyy Productions
- Vivid Sydney 2024 | Destination NSW
Purpose-led Marketing
- Exhibit AI | Maurice Blackburn Lawyers
- Healthier Ways | Zespri International Limited
- RSPCA SA Perfectly Adoptable Campaign | Them Advertising
- The Bloody Big Survey | Share the Dignity
Small Budget Marketing
- Attention Experts – Poly Water Tanks | Attention Experts
- Perth Health Collective – A Very Healthy Startup! | Bloom Digital
- Rain Resist Bliss | TEAM LEWIS
- ROI-focused Marketing for Inverted Bodyboarding | Ooze Studios
Social Media Marketing
- Ahead of the Curve: Rewriting Graduate Recruitment on TikTok | Katie Bennett-Stenton Advisory
- Banksia Park Puppies | Social Media Gippsland
- Club Grill’d | Grill’d
- Hostplus Performance Quiz | BRX
- Pacific Fair Social Storytelling | Pacific Fair
- The Journey: Singapore | Komodo
Sustainability Marketing
- Beyond Carbon Neutral: How the University of Tasmania is Redefining Sustainability in Higher Education | University of Tasmania
- Liquorland x Clean Up Australia | Coles Group
- Turbine Made | World’s First Turbine Made Surfboard | ACCIONA Energia Australia
The Lisa Ronson, Next Generation Marketing Leader award
- Becky Amon, Senior Digital Media Manager at Paper + Spark
- Courtney Cusack, Head of Marketing at FUJIFILM Business Innovation Australia
- Maddie Jahnke, Global Brand Director at Pernod Ricard
- Ryan Khong, Co-Founder at Word of Mouth Agency
- Tomas Ryan, Creative Lead at Pitstop Marketing
Certified Practising Marketer of the Year
- Effie Cinanni, Founder & Director at Small Chilli Marketing
- Jo Rao, General Manager – Marketing at Wink
- Katie Bennett-Stenton, Marketing & Communications Strategist at Katie Bennett-Stenton Advisory
- Laura de Lacy, National Product & Marketing Manager at Haines Medical Australia
- Paula Price, Senior Marketing Manager at Davidson Group Services
Chief Marketing Officer of the Year
- Caitlin Bancroft, Group Chief Brand & Marketing Officer at Collective Wellness Group
- Cath Brands, Chief Marketing & Innovation Officer at Flintfox International
- David Hirsch, General Manager, Marketing & Customer Insights at QBE Insurance
- Laura Halbert, General Manager – Customer Strategy and Marketing at Allianz Australia
- Nicole Avery, Chief Marketing Officer at Bluestone Home Loans
Agency of the Year
- Atomic 212º
- Bonfire
- G Squared
- Rocket Agency
- Thinkerbell
Marketing Team of the Year
- Blackmores
- Cricket Australia
- Flintfox Marketing Team
- QBE Marketing | Australia Pacific
- The NRMA Marketing Team
Join us at the 2025 AMI Marketing Excellence Awards Long Lunch to find out who takes home top honours. Celebrate this year’s most inspiring marketing achievements, connect with industry leaders and discover which campaigns and professionals will be crowned as winners. Don’t miss this unforgettable afternoon of recognition, networking and celebration.