Adore Beauty Group has appointed Sacha Laing as its new CEO, effective from 1 October 2024. Laing, a seasoned retail industry professional with over 25 years of experience, will replace outgoing CEO Tamalin Morton, who will step down from the role on 27 September 2024.

Laing’s extensive career in the retail industry includes roles as Group CEO and Director of Alquemie Group, CEO of General Pants Co, and CEO of Colette by Colette Hayman. He has also held executive leadership roles with several iconic Australian retail brands, including Country Road Group and David Jones. During his tenure at General Pants Co, Laing led the turnaround of the business and its successful sale to Alquemie Group in 2022.

His resume also includes stints in marketing earlier in his career, including as CMO at David Jones.

Marina Go, Chair of Adore Beauty, said, “Sacha’s extensive retail and omni-channel experience aligns with our strategic initiatives and will be invaluable in driving Adore Beauty’s future growth. He is an accomplished retail leader and brand manager, with significant experience across e-commerce, retail operations, private label development, product management, loyalty, as well as marketing and communications strategy. Sacha’s appointment further strengthens our leadership team, and ensures we are well-positioned to grow revenue and market share.”

Laing holds a Bachelor of Commerce (Management), a Graduate Diploma Accounting & Finance, and is a member of the Australian Institute of Company Directors. His appointment comes with a remuneration of $600,000 per annum (exclusive of superannuation), a probation period of 6 months, and no fixed term for his role. He may also be eligible to participate in any Short Term Incentive (STI) plan established by Adore Beauty.

“I am delighted to be joining Adore Beauty at this exciting time as the Company embarks on its next chapter of growth,” Laing said. “Adore Beauty has a well established and significant loyal customer base underpinned by its core brand purpose to encourage and enable current and future consumers to step out every day with confidence. We will continue to focus on accelerating our strategic growth pillars, including stand-alone Adore Beauty physical stores, further expansion of our own private label brands, and the integration and expansion of the iKOU business, expected to complete later this month.”

Laing added he had been privileged to have led and worked with some of Australia’s premium retail brands.

Adore Beauty was launched in 2000 as Australia’s first beauty-focused e-commerce website and has evolved into an integrated content, marketing and e-commerce retail platform that partners with a broad and diverse portfolio of more than 270 brands and over 13,000 products.