Are you ready to take your marketing career — or leadership — to the next level? Whether you’re an emerging marketer looking for guidance or a seasoned professional eager to give back, the AMI Emerging Marketers Mentoring Program 2025 is your opportunity to connect, grow, and lead. 

For over a decade, this seven-month mentoring program has been helping marketers build confidence, connections, and careers — and in 2025, it’s more engaging and rewarding than ever. 

What’s New for 2025? 

✅ Seamless Networking & Engagement – the program is now hosted on an interactive online platform, making it easier to connect, network, and engage with mentors, mentees, and industry peers. All mentoring resources, self-assessments, and training materials are in one place, ensuring a smoother and more enriching experience. 

✅ Integrated Career Development – the program is now linked to the AMI Marketing Competency Assessment Tool, allowing mentees to identify skill gaps and mentors to provide tailored guidance. This integration ensures that mentorship aligns with career aspirations and professional growth. 

✅ New ‘Topic of the Month’ Format – a fresh approach featuring a mix of expert-led webinars and panel discussions on key career topics. Sessions are hosted by AMI State Committee Chairs and Board Members, with panels led by top industry CMOs. 

✅ AI-Powered Mentor Matching – our enhanced matching system ensures that mentees are paired with the most suitable mentors based on on career goals, areas of expertise, sectors of interest and growth, industry, location and more ensuring stronger connections and more meaningful mentorships.  
This data-driven approach optimises pairings, making mentorship more relevant, impactful, and rewarding for both mentors and mentees. 

✅ New Mentor & Mentee Briefing Sessions – to help participants maximise the impact of their mentoring experience, we are introducing dedicated onboarding sessions with expert guidance. 

✅ Full Profile Visibility – mentors and mentees can now view each other’s profiles upfront, making it easier to establish strong relationships and align expectations from the start. 

Why Join? 

Mentees: Fast-Track Your Career 

• Learn from the best – gain insights from senior marketers who have walked your path and can guide you forward. 

• Build confidence & clarity – get real-world advice on navigating career challenges, securing opportunities, and growing professionally. 

• Expand your network – connect with industry leaders, potential employers, and like-minded peers. 

• Map your growth – use the AMI Competency Tool to track progress and identify areas for professional development. 

💬 “My mentor helped me see my value, and by the end of the program, I was being contacted for job opportunities.” – 2024 Mentee 

Mentors: Elevate Your Leadership & Give Back 

• Shape the next generation – share your expertise and help emerging marketers navigate their careers. 

• Expand your influence – strengthen your leadership skills and grow your professional network within the AMI community. 

• Gain fresh perspectives – many mentors find that they learn as much as they teach, gaining new insights from emerging talent. 

• Earn 50 CPM points – a valuable way to demonstrate your commitment to continuous professional development. 

💬 “Seeing the industry through an emerging marketer’s eyes was inspiring. Their passion was contagious, and it was an honour to help them achieve their vision.” – 2024 Mentor 

2025 Program Timeline 

📅 Applications Close – March 31, 2025
🔗 Mentor-Mentee Matching Begins – April 2025
🚀 Program Kickoff – May 2025
📅 7 Monthly Focus Topics (May – November) – Covering career growth, networking, and personal branding and more
🎉 Wrap-Up & Celebration Event – November 2025 

Key Dates – Topic of the Month Sessions 

📅 6 May – Participants’ Online Briefing Sessions
📅 12 May – Program Launch + Self-Assessment (Panel)
📅 10 June – Career Development (Panel)
📅 8 July – Personal Brand & Reputation (Webinar)
📅 12 August – Networking (Webinar + Networking)
📅 9 September – Workplace Politics (Panel)
📅 14 October – Building Resilience & Managing Stress (Webinar)
📅 11 November – Asking the Hard Questions (Panel) 

Ready to Make an Impact? 

If you’re an emerging marketer ready to accelerate your career or a seasoned professional eager to inspire the next generation, this is your moment. 

Mentoring isn’t just about helping others — it’s an opportunity to:
✔ Sharpen your leadership skills
✔ Expand your professional network
✔ Reinforce your expertise as a thought leader
✔ Gain fresh industry insights from rising talent 

By becoming a mentor, you’ll earn 50 CPM points and leave a lasting impact on emerging marketers navigating their careers. 

✨ Spots are limited – Apply now and be part of AMI Emerging Marketers!