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February, 2024

Are Media appoints former Big W, Woolworths marketer to newly created role

Are Media has appointed former Big W and Woolworths marketer, Carly Bowra, to the newly created role of Director of Marketing. Bowra will report directly to Are Media CEO Jane Huxley and join the Executive Leadership Team, effective immediately.

Bowra’s responsibilities will span across consumer and channel marketing for the company’s digital and print brands. This includes oversight of subscriptions, marketplaces, and retail channels across newsagents and supermarkets. As the company continues to expand its omnichannel and content commerce strategies, Bowra will also be tasked with building additional marketing capabilities.

Huxley was very excited to welcome Bowra to the team. “She is a very talented, marketer with deep experience in building brands, developing and executing effective marketing plans, and leading large marketing communications and creative teams,” she said.
“As we continue to increase the investment in our content commerce capabilities and future-proof our omnichannel brands, Carly’s strong customer focus and her proven skills in digital marketing and e-commerce are the perfect fit for our business.”

Bowra has previously held a number of senior marketing roles across the Woolworths Group, where she spent a collective 15 years between the Big W, Woolworths Supermarkets and BWS, most recently leading marketing at Big W’s in-house agency Blue Dot.

Since finishing up with Woolworths Group in 2022, Bowra has served as a Marketing Consultant at Seven Network.

Bowra said: “No-one knows women like Are Media does. I’ve been a fan of Are Media’s omnichannel brands for a long time – as both a consumer and a marketer – so the chance to be part of these brands is a dream come true. Are Media is a remarkable business in terms of its content, its engagement, its connection to Australian women and its ability to attract audiences of intention. Jane and her team have exciting plans for the business, and I’m really thrilled to be part of it.”