Ausbuild, Queensland’s largest privately-owned developer and home builder, has launched a new brand campaign titled ‘Building Communities Together’, tapping into the emotional journey of new home buyers and positioning Ausbuild as a brand that fosters a simple, community-focused approach for home buyers.

It is the first above-the-line campaign by Alt/Shift/ for Ausbuild, expanding on the role of the brand’s retained PR, social, and content agency.

“At Ausbuild, we’re committed to building communities, not just homes. Our latest campaign is nostalgic for many Australians, highlighting the best parts of growing up in a great neighbourhood — knowing your neighbours, feeling safe, and being an integral part of a community, all cornerstones of our building philosophy,” Ausbuild’s joint Managing Director, said Matt Bell.

The campaign narrative is told through the perspective of a young local expert, showcasing the safety, connection, and warmth that Ausbuild communities offer in Queensland. Executions will be rolled out across TV, social media, radio, out-of-home, and Ausbuild’s owned channels, including website, socials and display suites.

“Our in-house strategy and creative teams worked to ideate a campaign that would pull on the heartstrings of homebuyers. We’ve seen firsthand how Ausbuild shapes its community. We wanted to create a campaign that would engage people with the values of the brand, shift what it’s known for, and deliver strong brand recall,” said Alt/Shift/ CEO, Elly Hewitt.

Ausbuild was established in Redlands in 1988 and is Queensland’s largest private community developer and home builder. Over the past 35 years, Ausbuild has delivered more than 85 master planned communities and 8,900 homes across Southeast Queensland.