HSBC Australia Limited (HSBC) has been penalised $33,000 for alleged breaches of the Consumer Data Right (CDR) rules. The Australian Competition and Consumer Commission (ACCC) issued HSBC with two infringement notices relating to alleged failures to disclose complete mortgage interest rate details and accurate credit card balances in response to separate requests for this data made via the CDR.
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Harnessing AI for brand gain not brand bust: Adobe’s global CMO of Digital Experience Eric Hall on customisable AI, trusted data, tech incrementalism and selling the platform story
Adobe global CMO of Digital Experience, Eric Hall, wants companies to make bigger, bolder bets on their technology investments like consumers do, and break free of the incrementalism mindset they’ve been holding onto. And he’s seeing Adobe’s increasingly solid platform play and its brand-safe approach to AI as a compelling way to achieve that – provided the martech vendor can get better at elevating its own brand story with CMOs, CIOs and CEOs. During this year’s Adobe Summit, the marketing chief caught up with Mi3 to discuss the very practical AI innovations coming into the Adobe stack to drive personalisation at scale, what it’s going to take to make AI less scary for marketers, and how the vendor itself is working to improve its own marketing to marketers.
ACCC survey finds Aussie households cutting corners on groceries amid rising living costs
Younger Australians and lower-income households are spending up to a quarter of their net income on groceries, according to responses to an ACCC Supermarkets Inquiry consumer survey.
ASIC wins first greenwashing civil penalty against Vanguard
The Australian Securities and Investments Commission (ASIC) has successfully upheld its first greenwashing civil penalty, in a case against Vanguard Investments Australia.
Great Southern Bank, Mission Australia tackle high utility bills and emissions
Great Southern Bank has completed the first phase of a community partnership with Mission Australia that aimed to reduce utility bills and emissions for Australians living in community housing.
How Coca-Cola is getting to know millions of consumers – and then personalise marketing to them consistently, globally and through a portfolio brand approach
Coca-Cola has 2 billion interactions with consumers on a daily basis globally, but it didn’t know much about these customers until it started working towards a unified marketing operations approach as part of its pursuit under CMO and EVP, Manolo Arroyo, to be the best marketing team in the world – by a lot. In partnership with Adobe and WPP, the FMCG has so far built out 152m actionable consumer profiles in 129 countries. Across this, it’s applying 2,200 customer segments, with 27 data sources contributing to profile richness. And the good news is it’s paying off commercially, with known customers spending 27 per cent more. During Adobe Summit, Coca-Cola’s global head of marketing technology, Shekhar Gowda, detailed the business challenge and what it’s taken to try and harness 180 creative brand managers and thousands of people globally into one portfolio approach while retaining creativity.
David Jones picks Criteo to drive online retail media play
David Jones has selected Criteo to power the online component of its’ retail media division, David Jones Amplify. The partnership aims to connect brands with David Jones’ premium audiences across the digital media ecosystem, driving digital marketing effectiveness by targeting customers based on retail behaviours.
Distinctive or bust: Reflections Holidays CMO flips agencies for in-house rebrand, 100-page magazine, fishing partnerships, uniform overhaul – goes 85:15 brand to performance, predicts 12 month payback
Reflections Holidays CMO, Pete Chapman, has spent between $500k and $1M on an all-encompassing rebrand of the $500m NSW social enterprise and park operator. He’s confident of payback within 12 months and 10x returns in coming years. Why does he think it’ll work? Getting buy-in from its 420 employees first, building brand strategy and creative idea from the inside out, rather than handing the reins to agencies, an eye on distinctiveness, and a commitment to building mental availability over quick performance wins all have something to do with it. Marketing investment, per Chapman, “from here, is going to be 80-85 per cent brand, and 15-20 per cent performance”.
Royal Caribbean sets sail with The Wiggles in new partnership
Royal Caribbean International has partnered with popular children’s entertainment group, The Wiggles, to deliver a Wiggles Sailing experiences for families in Australia.
Volkswagen, DDB Sydney, Melbourne Uni, WIRES team up to reduce Kangaroo roadkill
Volkswagen has collaborated with DDB Sydney, the University of Melbourne, and WIRES, to develop ‘RooBadge’, a device designed to deter kangaroos.