Tourism Tasmania and Starcom Australia have joined forces with Guardian Australia in a content partnership.
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Allied Pinnacle and Molasses gear up for ‘wise wheat’ launch
Allied Pinnacle, a flour milling and bakery business with a history spanning over a century, has enlisted the services of FMCG brand and design agency, Molasses, for the launch of its new product, ‘Wise Wheat’.
McDonald’s Australia revives iconic Big Mac chant in major campaign with DDB
McDonald’s Australia, in collaboration with DDB Sydney and OMD, has launched a significant new campaign to reintroduce the iconic Big Mac chant.
Coles partners with Kitchenaid for new collectable campaign
Coles has struck a partnership with KitchenAid for a new collectable campaign, offering an ovenware range made from stoneware and cast iron.
How CMOs celebrate failure: Uber, Chobani, TikTok, The Bridge marketing leaders on turning rogue QR codes that blew $1.4m, terminated new products, and scale fails into wins
We’ve all read the advice about the importance of learning from failure. But let’s face it, it’s an awful lot harder to own up to something that went wrong. Taking it to the next level and celebrating the learnings failure brings takes another level of cultural courage and vulnerability again. Yet from Uber’s annual Mexican team dinners to celebrate the $1.4 million campaign failure via mariachi bands and rogue promo codes on Facebook Live, to throwing a party to farewell a short-lived product line with staff at Chobani, there are examples of brands providing safe spaces for employees to take stock, own and grow through failure. As can be seen from marketing leaders from TikTok and The Bridge, taking decisive and constructive action after recognising a digital video proposition or Covid-fuelled health checker couldn’t be scaled are lessons that help them shape strategies and go-to-market approaches today. Uber’s Andy Morley, Chobani’s Olivia Dickinson, The Bridge International’s Lewis Pullen and TikTok’s Anny Havercroft unpack hard earned – but high value – lessons from failure.
Aussie generations take different approaches to shopping online sustainably: CouriersPlease
New data from CouriersPlease reveals that there is a generational split in the online shopping habits of Australian consumers, though all demographics appear to be making more sustainable choices.
Taylor Swift effect: How the Tay Tay train drew a young, affluent crowd in its wake, spend spiked across Sydney and Melbourne; brands, retail, leisure mopped-up – Commbank iQ
Young, cashed up and ready to party, the legion of Swifties who poured into the Sydney and Melbourne CBDs for the artist’s recent concert series lifted spending by 4 per cent and 6 per cent respectively in each city. And those figures are conservative, says the Commbank iQ executive who ran the analysis. Here’s where the money went.
Nature’s Own takes to the jungle in first-time ‘I’m a Celeb’ integration
Sanofi’s Nature’s Own has partnered with Channel 10 reality program ‘I’m a Celebrity…Get Me Out of Here’ to unveil a first-time sponsorship integration to showcase the wellness benefits of the brand’s vitamin and supplement products.
HSBC Australia fined $33,000 for alleged breaches of consumer data rights
HSBC Australia Limited (HSBC) has been penalised $33,000 for alleged breaches of the Consumer Data Right (CDR) rules. The Australian Competition and Consumer Commission (ACCC) issued HSBC with two infringement notices relating to alleged failures to disclose complete mortgage interest rate details and accurate credit card balances in response to separate requests for this data made via the CDR.
Harnessing AI for brand gain not brand bust: Adobe’s global CMO of Digital Experience Eric Hall on customisable AI, trusted data, tech incrementalism and selling the platform story
Adobe global CMO of Digital Experience, Eric Hall, wants companies to make bigger, bolder bets on their technology investments like consumers do, and break free of the incrementalism mindset they’ve been holding onto. And he’s seeing Adobe’s increasingly solid platform play and its brand-safe approach to AI as a compelling way to achieve that – provided the martech vendor can get better at elevating its own brand story with CMOs, CIOs and CEOs. During this year’s Adobe Summit, the marketing chief caught up with Mi3 to discuss the very practical AI innovations coming into the Adobe stack to drive personalisation at scale, what it’s going to take to make AI less scary for marketers, and how the vendor itself is working to improve its own marketing to marketers.