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Consumers are understandably sceptical about any changes supermarkets make to pricing tickets right now. Yet Ritchies is confident it can back up a 6 per cent uplift in fresh vegetable sales by permanently bringing in what it sees as more useful per nutritional serve pricing to fresh fruit and vegetables aisles. The independent supermarket chain partnered with Monash University on a joint academia-industry program exploring the issue of fruit and vegetable affordability across Australia, plus the dire gap between the ‘two-and-five a day’ recommendations of health experts versus actual amounts consumed by Aussie adults. Pilot results were so encouraging, Ritchies has rolled out per-serve pricing across all 76 stores, directly connecting nutritional serving sizes to sticker prices for the first time. It’s no silver bullet, but a small step towards benefiting consumer health while overcoming price barriers many cash-strapped Aussies are erecting in the face of the cost-of-living crisis, Monash and Ritchies say. It should also help win over consumers increasingly wary of the pricing narrative Australia’s dominant supermarket giants put in front of them.

Tourism Australia has knocked back conjecture that its hotly anticipated creative and digital pitch had landed. Clemenger Group, Publicis Groupe and Accenture are all still in the game – their responses over the next weeks to a comprehensive and strategic brief for the next iteration of Tourism Australia’s Come and Say G’Day campaign will determine who lands one of the most prestigious – and economically critical – accounts in the country. All three runners are making strategic capability moves to bring it home.

Meta’s News Media Bargaining Code rug-pull lit up the media sector and has government, regulatory and lobbyist wheels belatedly spinning. Upwards of $70m in publisher cash is about to evaporate, leaving Google the only game in town for an already stressed news media sector. Smaller publishers fear Meta pulling news from its feeds in Australia – as it did when Canada attempted to strong-arm the social media giant into paying news publishers – will lead to potentially existential audience and revenue hits. Not to mention a “bin fire” of disinformation. And there could be widespread carnage if the Federal Treasurer ‘designates’ Meta, as is probable, forcing the tech giant into an independent arbitration process which by law means it will have to pay what the arbitrator rules between one of two fixed bids from Meta and media companies. And it would likely have to pay more media companies. Some argue Meta’s concerns for Australian designation means it will set international precedent for other countries to hunt billions more for news media – triggering a full-scale exit of Facebook and Instagram in Australia rather than pay and kick-start a costly global movement. That could cause chaos for small businesses – and the economy. News Corp chief Michael Miller, Nine publishing boss Tory Maguire, Private Media CEO Will Hayward, Capital Brief chief Chris Janz and the co-architect of the news media bargaining code, former comms minister Paul Fletcher, unpack where Australia heads next.