The UN Global Compact Network Australia (UNGCNA) has joined forces with sustainability consultancy Salterbaxter and digital workforce learning provider Cahoot Learning to create a new training course aimed at combating greenwashing among marketers and communicators.
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Loyalty programs: Usage grows 18% year-on-year, driving Australian consumer behaviour
A fresh study by global data and insights company Pureprofile and retail advisory firm Retail Doctor Group has found an 18% lift in Australians using loyalty programs over the past year as consumers reveal increased visitation to these brands and higher spending behaviours.
Nissan Australia reveals refreshed brand identity in new e-Power campaign
Nissan Australia has rolled out a national integrated campaign to showcase its e-Power technology, accompanied by a new visual identity for the brand. The campaign was created by Nissan United, a division of TBWA.
Jim’s Group mows path into health and wellness with new remedial massage division
Jim’s Group, the Australian franchise giant, has announced its expansion into the health and wellness sector with the launch of a new division, Jim’s Remedial Massage.
New Coke: CEO hails digital flip and WPP in-house unit as growth powers, CFO becomes marketer pin-up with words every CMO wants to hear; AI coming for product formulations
Coca-Cola, the original TV alpha advertiser, has flipped to digital first, now spending 60 per cent of its circa $4bn media budget on digital. But its digital transformation runs much deeper than media – and it appears to be paying off big time. Revenue in 2023 was up 6.39 per cent and CFO and President John Murphy said its marketing reorganisation is boosting agility and productivity, with marketing “not a cost, but an investment”. CEO James Quincey said its in-house Studio X, delivered by WPP with output underpinned by Hogarth, is powering, “bringing it all together,” per Quincey, with the firm balancing digital and massive experiential events to put cans in hands, build brand and scoop up first party data along the way. It’s now also using AI to help reformulate product. So far it seems to be working.
Coles’ Premium range brand given new visual flavour with Hulsbosch rebrand
Coles has given its premium Private Label range, Coles Finest, a makover, recruiting Hulsbosch to spearhead a brand transformation project for the Australian supermarket chain.
NAB and TBWAMelbourne launch ‘Wrangle Your Money’ campaign as latest in More than Money series
National Australia Bank (NAB), in partnership with TBWAMelbourne and Mindshare, has unveiled a new campaign titled ‘Wrangle Your Money’, the latest in the ‘More Than Money’ brand platform aimed at assisting customers in making informed financial decisions.
Elle Macpherson returns to the catwalk for Paypal runway at Melbourne Fashion Festival
Australian supermodel Elle Macpherson has made a return to the catwalk after nearly 15 years, gracing the PayPal Runway at the Melbourne Fashion Festival. The event is part of the festival’s premium runway series for 2024, and saw Macpherson donning pieces from Australian brands such as Viktoria & Woods, Aje, and Bianca Spender.
Intuit QuickBooks taps Matt Okine to front new collaborative brand campaign effort
Intuit QuickBooks has unveiled its ‘Business Differently’ brand platform, partnering with Australian comedian Matt Okine to create ‘The Okine Hotline’, which features real stories illustrating the impact of QuickBooks and its app for small business owners.
‘We needed a bigger army’: Accenture Song chief Mark Green says Lumery martech acquisition needed to handle demand amid chief customer officers’ rise, martech-CX-brand mismatch
Accenture Song boss Mark Green said the deal for the 80-staffer martech consultancy The Lumery is about adding firepower, not plugging gaps as demand for end-to-end service capability soars – and the top end of town consolidates CIO, CTO and CMO remits under all-powerful chief customer officers. While some question whether any holdco or consulting firm is truly delivering integrated brand, strategy, tech, CX and data analytics, Green insists accenture Song is walking the talk – and delivering “high double digit” growth as a “standout” performer within the broader Accenture group. Green and the Lumery co-founder and CEO Raj Kumar see that boom accelerating as brands get serious about slicing tech stacks and services that are underperforming and asking much pointier questions both internally and externally in a bid to drive growth through customer experience.