Medibank’s four-day working week trial has slashed sick and carers leave across frontline teams by two-thirds. Unilever’s NZ pilot saw work stress decrease by 33 per cent, work/life conflict fall by 67 per cent and meetings reduce by 3.5 hours per week. House of Brand is successfully recruiting talent and seeing energy levels rise thanks to its 100 per cent pay, 80 per cent time, 100 per cent approach. Inventium’s ‘gift of the fifth’ combined with efficiency training saw financial goals achieved two months early and gave workers a new sense of empowerment. The concept of a four-day working week is one of a swathe of evolving work models gaining popularity. But how does it work? Can staff really deliver the same volume of work to the same standard in less time? Do you just end up working a compressed work week? Can you still win and service clients? And is this a model that cuts the mustard long term? We speak to four companies trialling or well-entrenched in a four-day working week to find out.
Author: admin
The rise of the ‘Avo King’: a spoonful of avocado at a football match sparks a marketing campaign
Australian Avocados has crowned it’s ‘Avo King’, puling off a national earned campaign in partnership with creative agency Thinkerbell.
ANZ unveils ‘add-ons’ for customised banking experience, adds new Qantas Frequent Flyer offers
ANZ has launched ‘ANZ Plus Add-Ons’, a new feature that enables customers to personalise their banking experience with a blend of smart money management tools from the bank and integrated experiences from third-party partners.
Toyota, McDonalds, AAMI, Harvey Norman, Bunnings returns as broadcast partners for Seven’s 2024 AFL coverage
Seven Network has seen few changes to its hefty sponsorship lineup for the 2024 Australian Football League (AFL) season, which kicks off this evening with a match between the Sydney Swans and Melbourne at the SCG.
Optus slapped with $1.5m fine for public safety breaches
Optus Mobile has been fined $1.5 million by the Australian Communications and Media Authority (ACMA) for significant breaches of public safety rules.
UN Global Compact Network Australia teams up with Salterbaxter, Cahoot on anti-greenwashing course for marketers
The UN Global Compact Network Australia (UNGCNA) has joined forces with sustainability consultancy Salterbaxter and digital workforce learning provider Cahoot Learning to create a new training course aimed at combating greenwashing among marketers and communicators.
Loyalty programs: Usage grows 18% year-on-year, driving Australian consumer behaviour
A fresh study by global data and insights company Pureprofile and retail advisory firm Retail Doctor Group has found an 18% lift in Australians using loyalty programs over the past year as consumers reveal increased visitation to these brands and higher spending behaviours.
Nissan Australia reveals refreshed brand identity in new e-Power campaign
Nissan Australia has rolled out a national integrated campaign to showcase its e-Power technology, accompanied by a new visual identity for the brand. The campaign was created by Nissan United, a division of TBWA.
Jim’s Group mows path into health and wellness with new remedial massage division
Jim’s Group, the Australian franchise giant, has announced its expansion into the health and wellness sector with the launch of a new division, Jim’s Remedial Massage.
New Coke: CEO hails digital flip and WPP in-house unit as growth powers, CFO becomes marketer pin-up with words every CMO wants to hear; AI coming for product formulations
Coca-Cola, the original TV alpha advertiser, has flipped to digital first, now spending 60 per cent of its circa $4bn media budget on digital. But its digital transformation runs much deeper than media – and it appears to be paying off big time. Revenue in 2023 was up 6.39 per cent and CFO and President John Murphy said its marketing reorganisation is boosting agility and productivity, with marketing “not a cost, but an investment”. CEO James Quincey said its in-house Studio X, delivered by WPP with output underpinned by Hogarth, is powering, “bringing it all together,” per Quincey, with the firm balancing digital and massive experiential events to put cans in hands, build brand and scoop up first party data along the way. It’s now also using AI to help reformulate product. So far it seems to be working.