Former Tourism Fiji CEO and South Australia Tourism Commission CMO, Brent Hill, has become the new chief marketing officer of the Brisbane 2032 Olympics and Paralympic Games Organising Committee (Brisbane 2032).
Author: admin
Monopoly returns to Macca’s with six-week promo campaign
Monopoly at Macca’s is set to make a comeback this September with a six-week promotion that promises a one in three chance of winning prizes and a guaranteed daily bonus win for eligible players.
Mortgage Choice launches ‘More’ campaign for Spring property season
Mortgage Choice has unveiled a new brand campaign and creative platform named ‘More’, timed to coincide with the peak spring property season. The campaign was developed in collaboration with Sydney-based creative agency, Brand+Story.
Subway, Zenith’s Team Fresh and Rival X launch gaming platform
Subway Australia has unveiled a new competitive gaming platform, the Subway Community Hub, coinciding with the return of its SubDog and the introduction of the new Loaded SubDog range. This initiative marks a strategic move by Subway to engage with the gaming community and expand its brand presence in digital spaces.
Australia Post’s AI approach shifts drudgery to discipline in creative production work, reinvests 30% efficiency dividend in agency relationship – but shifts incoming
If you’re looking for a revolution, look elsewhere. At Australia Post and creative production agency BRX, AI isn’t rewriting the rules of marketing; it’s finally enforcing them. The two organisations have embedded generative tools not to invent campaigns, but to systematise them. That means codifying brand guidelines, automating asset production, and auditing every prompt. At Aus Post, that’s led to bottom-of-funnel automation at scale and a 30 per cent efficiency dividend – and the firm, rather than cutting fees, is using those gains to do more.
Woolworths Group to ‘intensify focus on fundamentals’ as lower prices leads to modest returns
Woolworths Group has reported a 1.7% increase in group sales but seen EBITDA and net profit drop in its full-year 2025 figures, a result its CEO Amanda Bardwell is calling ‘disappointing’.
Anchorage Partners bets on data strategy to make outsized return from David Jones, rewrite M&A valuations
When Anchorage Capital bought David Jones in 2023 for circa 5 per cent paid by Woolworths Holdings less than a decade earlier, it was a $100m bet on customer data as much as flagship stores. The private equity firm’s thesis was simple but radical: get smarter, use the customer data trove to unlock buried value. That meant stripping back legacy systems and federating intelligence across the business. Two and a half years later, David Jones is on a path towards a business that looks more like a data platform with a luxury retail layer on top, though rooted in brand and curated customer experiences. If Anchorage’s bet pays off, the strategy could rewrite the playbook for how private equity values – and acquires and ultimately sells – old brands.
NRMA Insurance expands partnership with Surfing Australia to boost grassroots and women’s surfing
NRMA Insurance has expanded its partnership with Surfing Australia to enhance support for grassroots and women’s surfing across the nation.
Bank Australia marks decade in market with doubling of customer base
Bank Australia has reported a significant milestone, marking its 10th anniversary with a doubling of its customer base to 300,000 and a five-fold increase in total assets.
Distinctive kiwi dudes rule: Zespri switches from health benefits to brand characters, sees sales double, brand awareness soar
Two singing and dancing kiwifruit characters have helped Zespri International more than double sales in Australia over the past five years and lifted penetration of its SunGold kiwifruit products to 22.9 per cent. It’s the power of compounding creative, investing in distinctive assets, understanding your target audience and importantly, knowing when it’s time to trade up on health benefits to taste as an underlying communications platform, says the group’s local marketing leader, Janice Byrnes. Having received multiple gongs for its ‘Crazy Tasty’ fruit and the recent ‘Healthier Way’s pilot including at the recent Australian Marketing Institute Excellence Awards, she shares what’s it taken to bring the creative to life.