The chief Marketing Officer of financial services organisation, Link Group, Wendy Mak, has called for stronger protocols around the use of generative Artificial Intelligence (AI) in creative campaigns.
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Greenhushing replaces purpose: Infosys’ global CMO on holding the ESG line, AI at the Australian Open and three foundational lessons
Purpose has been replaced by greenhushing as corporates and their marketing teams eye regulators with caution and an apparent turning of consumer-investor sentiment. But Infosys global CMO, Sumit Virmani, says purpose isn’t dead. Brands just have to actually deliver on the promise, though Virmani agrees clarity is needed if marketers are going to harness purpose as a strength, not a crutch. Meanwhile, he unpacks how AI innovation – marketing’s other whopper topic – can drive success and exactly how it’s doing so for both Infosys and the AO at this year’s grand slam.
Australian Open 2024: record-breaking attendance, digital engagement and global reach
The Australian Open 2024 (AO) has shattered several records, including attendance and digital engagement, demonstrating the event’s growing global appeal.
Visa rallies behind four Australian athletes for Paris 2024 Olympics and Paralympic Games
Visa, the global payment technology sponsor of the Olympic and Paralympic Games, has announced four Australian athletes joining Team Visa for Paris 2024.
Outdoor Supacentre pays $302,500 penalty for breaching spam laws
Outdoor Supacentre Pty Ltd, trading as 4WD Supacentre, has been penalised $302,500 for breaching Australian spam laws.
Football Australia teams up with Milo to boost MiniRoos program
Football Australia has announced a partnership with Milo that sees the iconic drink brand return to football sponsorship as an official partner of MiniRoos, Australia’s official junior football program.
ABS: Black Friday sales impact sees Australian retail turnover drops 2.7% in December
Australian retail turnover fell by 2.7% in December 2023, according to the Australian Bureau of Statistics (ABS), a consequence of consumers bringing forward their dollars to spend in the increasingly popular Black Friday sales in November.
South Australia tops economic performance, while NSW and Vic tie for second says CommSec
In a historic first, South Australia has been named the top economic performer in CommSec’s quarterly State of the States report. This marks the first time South Australia has claimed the top spot in the report’s 15-year history. The state outperformed on four of the report’s eight key economic indicators – real economic growth, unemployment, construction work and dwelling starts.
‘We’re miles better off in-house’: How Timezone’s in-house agency is killing it on cost, productivity, fix rates and innovation – but avoiding ‘brutalised’, bored, blinkered creatives key
Jacques Bergh, Marketing Manager for Quadrant and LAI-owned Kingpin brand, wouldn’t give up his in-house creative studio for anything. Why? Under 5 per cent fix rates, big productivity gains, 50 per cent-plus cost reductions on campaign work, more consistent brand messaging and ever-more sway with cross-functional business teams. “We’re miles better off as we are now”, says Bergh, who is bullish enough to want to put his team’s work up against any standalone agency willing to challenge him on creativity. He’s not the only one singing from the in-housing song book. Per the In-House Agency Council’s latest report, 78 per cent of organisations surveyed have some form of agency handling the work an external advertising, media or marcomms agency would otherwise do. Yet there are hidden costs and considerations – and keeping staff motivated and creativity alive and thriving are high on Bergh’s to do list.
SMEs gear up for growth amid challenges – marketing investment top priority: Commbank research
New research by the Commonwealth Bank of Australia (CBA) reveals that Small and Medium Enterprises (SMEs) are planning to innovate and invest in response to market challenges. The top strategies for growth include investing in marketing (45%) and staff (34%), revising pricing (31%), investing in new product/service development (31%), and diversifying stock and supply chain (13%).