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Customer Retention, a term that is very easy to understand but a challenge for marketers to maintain in today’s time. Global technology company Pitney Bowes needed to drive customer retention in the location intelligence space. As the winner of AMI’s 2018 Customer Retention Award, Pitney Bowes’ creative strategy to improve engagement and retention provided better and… Continue reading AMI Awards stories: Pitney Bowes Customer Retention with Location Intelligence

Today’s business world is far more about communities and relationships and far less about transactions. The companies that get this, at the deepest level, are exhibiting the kinds of behaviours that genuinely build trust. Amidst the exposing investigation into the banking sector, Deloitte highlights the depth of the trust crisis in their report “The way forward for reputation and trust”. Can marketing help rebuild… Continue reading Deloitte Trust Index – Banking: The way forward to rebuild reputation and trust

Creative minds are EVERYTHING in the world of Marketing. Who knew a playful interactive mobile game could raise more awareness about Canberra? The ACT state winner of AMI’s 2018 Tourism and Hospitality Marketing award, VisitCanberra, did it and no one could’ve done it better. Following the announcement of Canberra ranking #3 in Lonely Planet’s Best in… Continue reading AMI Awards stories: VisitCanberra’s ‘One Good Thing After Another’ Campaign

Hamish Wyatt, CPM, Owner and Founder of Wyatt Media, shares 4 Business Strategy and Creative Tips for Creative Marketers. Tip #1 Finding the perfect balance of marketing, design, sales and technology skills in your content and user experience.  Most new websites are an opportunity for a business to get clarity around who it is, what it actually… Continue reading Spotlight on Hamish Wyatt: 4 Business Strategy and Creative Tips for Marketers

Australia’s Royal Commission Into Misconduct in the Banking, Superannuation and Financial Services Industry (Banking Royal Commission for short) revealed a few rather concerning banking related misconducts in dire need of addressing. This high profile investigation was initiated in December 2017, and the report came in on February 6th, 2019. It unveils some rather shocking practices… Continue reading Australia’s Royal Commission Report Highlights the Need for Blockchain Technology

It’s time to let the best business brains inspire you to act. Get instant access to our online book club; an ever-growing, curated collection of exclusive webcasts with best-selling authors and future thinkers. Simply log in to The Growth Faculty On Demand. You’ll find over 100 best-selling authors who share key concepts from their books in 20… Continue reading Four of the Best Books on Marketing – Must-read International Bestsellers

Are you looking for innovative ways to acquire, nurture and grown your audience? Well here’s some information that might surprise you. They’re inexpensive. Easily accessible. Relatively quick. Some people love them and some don’t. But there’s no question that webinars are here to stay. In an article published on Inc, Gene Marks explains why webinars  are thriving. 73 percent… Continue reading 12 Facts You Didn’t Know About Webinars

If the lifeblood of the new digital economy is data, then its heart is digital trust. It’s been long established that building – and keeping – the trust of customers is a non-negotiable, writes Steve Ingram, the leader of PwC Australia’s Cyber practice and Asia-Pacific cyber leader. Building trust is a journey worth taking But in order… Continue reading PWC’s Journey To Digital Trust Report