Shopify has reported a record-breaking Black Friday-Cyber Monday (BFCM) weekend, with retailers hitting US$11.5 billion in sales. This represents a 24% increase from last year, indicating a significant boost in consumer spending despite the ongoing economic challenges.
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David Jones launches mobile app as part of $65m tech transformation
David Jones has launched a mobile app for iOS and Android devices as part of the department store’s tech transformation strategy that will see it investing $65 million over the next three years.
Growth goals: Wheelchair Rugby Australia eyes biggest season yet as Foxtel Media lines up broadcast sponsors
Wheelchair Rugby Australia has come a long way since it split away from a multi-sport governance system five years ago, and CEO Chris Nay counts a commercial broadcast partnership with Foxtel Group as the key lever in that trajectory. Foxtel Media’s Mark Frain and Martin Medcraf have pulled strings behind the scenes to put Nay and his team in front of big name clients, with the countdown on to WRA’s biggest milestone yet – a major international competition hosted in Adelaide next year. With the sport’s high costs and difficult logistics to contend with, securing a full slate of sponsors on board will be critical to fuelling future growth. Which is why Foxtel is spreading the play, and per Medcraf, the opportunities for brands to score some big wins are plentiful.
With ‘fair and reasonable’ privacy regime incoming, only 15 ASX100 firms have consent management platforms in place – maybe for good reason
With new privacy laws passing Parliament last week, Australia’s biggest companies find themselves contending with a regulatory regime that will ultimately prioritise ‘fair and reasonable behaviour’ over the consent management of complicated data and marketing stacks. That might be just as well. Analysis by Mi3 working with DataTrue reveals that only 15 ASX100 firms have implemented a consent management platform or basic banner. (CMP). Nicole Stephensen, managing director of Ground Up Privacy, warns that when the era of fair and reasonable privacy rules with the second tranche of privacy reforms, “If consent lacks specificity and purpose, CMPs “may not be worth the software they’re written on.”
QUT gets new CMO as exec director of marketing joins QIMR Berghofer Medical Research Institute
Queensland University of Technology (QUT) executive director of marketing and communications, Xavier Amouroux, is stepping down from the post after a seven-year tenure to join the QIMR Berghofer Medical Research Institute in Brisbane.
PepsiCo joins Shift 20 Initiative, commits to boosting disability inclusion in Australian marketing
PepsiCo Australia is the latest big brand to join the Shift 20 Initiative, a movement aimed at enhancing disability inclusion and representation in the Australian marketing landscape.
Temu takes 20% share in Australia’s retail market share, outpacing eBay: Fonto
New data from Fonto reveals that for the first time since its Australian launch, Temu has overtaken eBay in total market share of pure play Online Retailers.
Analytic Partners, Ipsos MMA top Gartner MMM Magic Quadrant, Fractal Analytics lags
Analytic Partners followed by Ipsos MMA have led the way in Gartner’s inaugural Magic Quadrant for Marketing Mix Modelling Solutions (MMS), scoring the highest marks to become both leaders and visionaries in the field.
Analytics Partners, Ipsos MMA top Gartner MMM Magic Quadrant, Fractal Analytics lags
Analytics Partners followed by Ipsos MMA have led the way in Gartner’s inaugural Magic Quadrant for Marketing Mix Modelling Solutions (MMS), scoring the highest marks to become both leaders and visionaries in the field.
Global ad spend to crack US$1trn in 2024 amid regulatory uncertainty: WARC
The latest WARC data has projected global advertising expenditure to increase by 10.7% this year to a total of $1.08 trillion, marking the strongest growth rate in six years and the largest absolute rise on record, if the post-Covid recovery of 2021 (+27.9% year-on-year) is excluded.