SodaStream Australia has launched a new sparkling water maker constructed from 50% post-industrial recycled plastic ahead of Earth Day, in a big to highlight the company’s commitment to sustainability.
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Google makes (another) cookie u-turn, keeping third-party trackers alive amid monopoly ruling, regulatory heat, and industry pushback
After half a decade of promises, pilot programs, and privacy posturing, Google has officially scrapped its plan to eliminate third-party cookies from Chrome.
Flynn Group hires NRL marketer as CMO for Wendy’s in APAC, nabs group MD from KFC
Flynn Group has appointed Corina Black chief marketing officer of Wendy’s in the Asia Pacific region, following the US franchisee operator’s launch of the quick service restaurant’s first Australian store in January.
Diageo Australia appoints new marketing and innovation director, strengthens exec team with new supply chain, HR, corporate relations leads
Diageo Australia has made significant changes to its executive leadership team, appointing three new directors including a new marketing and innovation chief, and expanding the role of an existing executive.
Australians choose regional destinations for Easter travel: Boomtown research
Regional Australia has emerged as a popular destination for Australian travellers during the Easter break, according to new research from regional media collective Boomtown.
MINI Australia names Lune founder Kate Reid as brand ambassador for John Cooper Works
MINI Australia has announced former Formula 1 aerodynamicist and founder of Lune Croissanterie, Kate Reid as a brand ambassador for its John Cooper Works model.
Two-thirds of APAC B2B marketers challenged to identify buying groups, reveals new report
Two-thirds (68%) of APAC marketers lack an effective process for identifying buying groups, a significant hurdle in their marketing efforts.
Lextech appoints Rafe Berding as chief growth officer to boost customer engagement and innovation
Australian banking software provider Lextech has named Rafe Berding as Chief Growth Officer, in an strategic appointment to enhance the fintech’s customer growth, engagement, and innovation.
TAL partners with Heart Foundation, launches HeartChecker campaign
Australian life insurer TAL has signed a new three-year partnership with the Heart Foundation, marking the initiative with a new awareness campaign featuring resources developed by the heart disease prevention and research funding authority.
Anthony Albanese reaching young voter on TikTok, with 6x engagement vs Peter Dutton: Fabulate
Prime Minister Anthony Albanese has come out on top in Fabulate’s analysis of TikTok engagement against Coalition leader Peter Dutton and Greens leader Adam Bandt. The influencer marketing platform’s analysis revealed that the Labour leader’s TikTok presence significantly outpaced his rivals in terms of views, likes, and comments.