Australian publication Broadsheet has teamed up with Dove for a new 15-article digital issue centred around fashion and beauty.
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Super Retail Group appoints first GM of customer insights
Rebecca Alexander-Head has become the new general manager of customer insights at Super Retail Group.
Queensland’s Bluey campaign generates 3000k leads in first 6 weeks
Tourism and Events Queensland’s (TEQ) latest campaign, ‘Queensland is Bluey’s world for real life’, has reached its six-week milestone, already generating over 300,000 leads to the industry.
Healthengine COO and former marketer leaves; new CCO appointed
Chief operations officer and former head of growth and marketing for Healthengine, Tara Heath, has confirmed she’s exiting the firm more than nine years after first joining as a marketing manager. Her departure comes as the organisation confirms a new chief commercial officer from July and also settles in a recently appointed CMO.
Flipping FMCG research: Ex-Edelman chief, Les Mills CMO bid to scale $500, 60-second consumer testing platform, take on SurveyMonkey, Kantar, save squeezed marketers, out-human synthetic audiences
Auckland-based B2B SaaS platform Stickybeak is bidding to disrupt FMCG consumer testing – saving crunched marketers and exasperated agencies from product and creative fails in the process. Giants like Unilever, Dole and Fonterra are customers. But the mid-market is where Les Mills CMO turned Stickybeak CEO Anna Henwood sees greatest need and fastest growth – because their marketing teams have neither testing resource nor know-how. Which is why so many FMCG product launches and market expansions fail. The platform recruits from TikTok, Meta and YouTube to fill the demo gaps that panels fail to reach – and has learnt which performs best, where. Co-founder and former Edelman chief David Brain claims it makes consumer research “drag and drop … as easy as ordering an Uber Eats”. Henwood says it can be “done in 60-seconds” with results in 48 hours max – and she isn’t unduly concerned by the rise of AI-powered synthetic audience platforms promising similar capability.
Bega Group toasts to 125 years with a town-wide celebration
Bega Group, the Australian food company known for its iconic brands, recently celebrated its 125th birthday in a unique way. The town of Bega was transformed into ‘Toastie Town’ for the day, encouraging residents and visitors to enjoy a Bega cheese and VEGEMITE spread toastie together. The town’s name was changed to Toastie Town for the day, with signage in and out of the town reflecting this. Toasties were added to the menus at cafes, bakeries, and other venues around the town. A new ‘Toastie Hub’ even popped up at the Toastie Town Bega Heritage Centre, formerly known as the Bega Heritage Centre.
Cartology partners with Commbank iQ to enhance non-FMCG campaign targeting
Cartology, Australia’s leader in retail media, has announced a strategic partnership with CommBank iQ to bolster its non-FMCG campaign targeting and measurement solution across retail out of home.
Unified Commerce identifies an untapped $19bn opportunity for Aussie retailers
A recent report, the Australian Unified Commerce Benchmark, reveals that only 42% of Australian retailers currently adopt unified commerce, despite its potential to boost revenue by $19m per billion annually. The study, a collaboration between Manhattan Associates, Google Cloud, Zebra Technologies, and conducted by Incisiv, evaluated 29 leading retailers across 290+ attributes. Top performers included Bunnings, Cotton On, Harvey Norman, and JB Hi-Fi.
Kraken Black Spiced Rum and Australia’s skateboarding community illuminate the night in ‘Skatedark’ campaign
The Kraken Black Spiced Rum has launched a new campaign, ‘SkateDark’, in partnership with Australia’s skateboarding community.
Adobe forecasts record $14bn online sales for Amazon Prime Day
Adobe has released its online shopping forecast for Amazon Prime Day, predicting a record $14 billion in online sales for US retailers. The forecast is based on data from Adobe Analytics, which analyses online commerce transactions, covering over one trillion visits to US retail sites, 100 million SKUs, and 18 product categories.