Creative effectiveness consultancy, Cubery, has released a quarterly ranking of Australia’s most memorable advertisements, with Telstra’s ‘Wherever We Go’ taking out the top spot for Q2 2025, mentioned by 28% of survey respondents.
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Platypus Shoes, Live Nation launch ‘Kicks Club’ loyalty program to attract Gen Z customers
Platypus Shoes has partnered with Live Nation’s in-house music and experiential agency, Connect by Live Nation, to launch a new loyalty program targeted at Gen Z consumers. The initiative aims to engage younger consumers through a blend of community, culture, and music collaborations, offering a range of exclusive benefits, including early access to product launches and special events.
Carly Yanco steps up as ING Australia CMO, Hamilton exits
Carly Yanco has been appointed as the Chief Marketing Officer (CMO) of ING Australia following the departure of Danielle Hamilton after nearly three years in the post.
Retail media investment surges amidst growing measurement challenges: IAB
The IAB Australia Retail Media State of the Nation 2025 Report shows seven in 10 advertisers and agencies engaged in retail media have increased their investment over the past year. But frustrations with clear, standardised measurement and transparency within the retail media sector is growing.
Liquor Legends recruits The Pistol to drive retail media strategy
The Pistol has been appointed to spearhead the strategy, go-to-market, enablement, and growth of the Liquor Legends Retail Media program. This initiative is powered by Zitcha, a retail media platform developed and incubated by The Pistol.
Bye bye Flybuys: Ampol’s Z Energy ditches third party loyalty for own platform – gains data, maintains sales, sees customer acquisition surge
Ampol-owned Z Energy abandoned its existing loyalty approach built around Flybuys and Airpoints, after Flybuys NZ closed. Airpoints remains a partner. However, the company built a new loyalty program on its own platform in just nine months by selecting an offer orchestration solution and integrating it into its existing Salesforce-based stack. Bespoke builds are apparently out as configuration trumps customisation – and that also means marketing has a lot more control and independence. Now that Z owns the first-party data, the focus in on orchestrating real-time offers, driving scan rates and engagement higher and selling a lot more pies and barista-made coffees. Three months post-launch, fuel volume are holding firm, customer numbers are surging, and scan rates have popped almost 10X. Loyalty, it turns out, works better when you own it.
Australian podcast consumption surges to over half of Aussie population as CRA extends Triton Digital partnership
Commercial Radio Australia and Triton Digital’s latest podcast data shows 52% of Australians are now listening to or watching podcasts each month, more than doubling in the past five years from 25% of Australians back in 2020. The news comes as CRA confirms extension of its partnership with Triton Digital on the rankings tracker.
Olay hails ‘Hello Better Me’ in new brand platform
Olay has introduced a new brand platform, ‘Hello Better Me’, across Australia and New Zealand. The campaign seeks to align with a cultural shift towards more empowering and authentic beauty narratives, particularly for women in mid-life and beyond.
Marks & Spencer debuts fashion line in David Jones stores nationally
The UK’s Marks & Spencer (M&S) has debuted its fashion line in David Jones stores across Australia, marking its first international wholesale partnership in its Fashion business.
From brand funnels to demand power: What Treasury Wine Estates tech and marketing chiefs are doing to jointly fuel the commercial playbook
“Powering a commercial playbook” – that’s the job Treasury Wine Estates digital, data and technology chief and former CMO, Kate Whitney, sees her technology team needing to play. And that means helping the marketers not just build brand stories, but demand power. With more than half of marketing leaders still struggling to forge a relationship with their technology counterparts, here’s how Whitney and Penfolds CMO, Kristy Keyte, have found a way to get their teams not only collaborating, but aligned on business and customer outcomes.