Analytics Partners followed by Ipsos MMA have led the way in Gartner’s inaugural Magic Quadrant for Marketing Mix Modelling Solutions (MMS), scoring the highest marks to become both leaders and visionaries in the field.
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Global ad spend to crack US$1trn in 2024 amid regulatory uncertainty: WARC
The latest WARC data has projected global advertising expenditure to increase by 10.7% this year to a total of $1.08 trillion, marking the strongest growth rate in six years and the largest absolute rise on record, if the post-Covid recovery of 2021 (+27.9% year-on-year) is excluded.
Temu’s internet ad breaches Australian advertising guidelines
Ad Standards, the Australian advertising watchdog, has found an internet ad by Temu in violation of the country’s advertising guidelines. The contentious ad features an image of a woman in a g-string bikini, accompanied by the text, ‘Yellow bikini girl hot butt metal tin sign’.
Guzman y Gomez, CostCo, Aldi, Kmart, Chemist Warehouse, Coles, Woolworths add $13.4bn growth as crunched consumers eat through pain; retail media paying off, economy turning – Circana
FMCG has been a bright spark in a dour retail environment over the last two years as consumers doubled down on value and discounts per market research firm Circana. At-home affordable indulgence, self-care and some essentials aspiration have also been key to keeping consumers spending. It’s led a seemingly disparate group of brands – the likes of Dairy Milk to Guzman y Gomez and Manicare Glam – to over-index and grow share in their respective categories. But get ready for a recalibration: green shoots are finally sprouting, according to the group’s analysts and ASB’s Nick Tuffley, and brands should prepare to re-oil the growth engines. Meanwhile Circana data highlights the FMCG winners – and losers – of the last two years.
Chobani Australia announces new GM marketing, sciences and innovation
Chobani Australia has revealed new leadership appointments, with Connie Biviano taking on the role of General Manager of Science & Innovation and Ellie Vince stepping in as General Manager of Marketing.
Perth Festival unveils new branding and summer campaign via Hypnosis
Perth Festival, Western Australia’s premier arts festival, has refreshed its brand and launched a new brand and summer campaign via Hypnosis.
CommBank data predicts holiday sales boost for small businesses
New data from CommBank suggests a promising holiday season for small businesses, with an expected sales boost off the back of a bumper Black Friday and Cyber Monday promotional period as well as rush by consumers to engage in fun experiences including cinema, books, amusement parks and novelties.
The Monkeys’ $4m take on Chalmers’ Future Made in Australia has landed – consumer research says Australians won’t buy it
The Government has gone all out to make its $22.7bn Future Made In Australia plan land with a splash. On paper a $45m campaign budget – with $4m for The Monkeys – should be a recipe for success. The challenge is getting voters to give a toss about a vision of future prosperity years away from today’s long-running wallet squeeze and spiralling bills. Whether Australians are willing to pay more to support beefed-up local industries over cheaper imported alternatives will determine the policy’s success or failure. Consumer researchers say it comes down to collective willingness to put the bigger picture over our own back pocket. The data says it’s highly unlikely – and the odds of an ad campaign moving the needle are pretty long.
Over 14 million Australians engage with print and online publications says Roy Morgan
Despite the digital revolution, magazines continue to hold their ground in Australia. According to the Roy Morgan Australian Readership report for the 12 months to September 2024, over 14 million Australians aged 14 and above (65.6% of the population) still engage with magazines, either in print or online via the web or an app.
‘If we don’t double sales, I’ll eat my hat’: Polestar boss backs hard carbon creds, speed, and hotness to steal share amid electric vehicle slowdown
Electric vehicle sales are decelerating while competition intensifies. Polestar has to cut through as a three-year-old brand amid free-spending century-old auto heavyweights while charging top dollar for its cars. Yet local boss Scott Maynard reckons it will double sales within the next two to three years – with bonafide sustainability creds doing heavy lifting. But he says the cars have to be hot and sexy too, otherwise nobody will buy them. Luckily Polestar is ramping up production and the new models – the SUVs Australia has gone nuts for – are hitting the streets with performance that blows most petrol sports cars away. Meanwhile tax and emissions rule changes could refuel electric vehicle growth next year – and maybe see competitors topping up its marketing budget.