Nearly 17 million Australians engaged with online games in June 2025, according to Ipsos iris data. This represents a 3.9% increase in online gaming usage over the past year. “Australians are embracing online gaming in huge numbers, with nearly 17 million visiting a games website or app in June, new Ipsos iris data shows,” according to the Ipsos iris data.
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The CMO Awards Podcast Ep8: Top marketers flipping performance for brand and posting double digit gains: Michael Hill, Reflections Holidays, Allianz CMOs recalibrate spend, metrics, creative – and win
Allianz’s Laura Halbert sees brand as the thing people say about you when you’re not in the room. For Michael Hill’s Jo Feeney, it’s the external expression of what you are, what you know, what you believe your business is to your customer, and a shortcut to recognition. Reflections Holiday’s Pete Chapman, it’s the reason someone chooses a product over a comparable alternative. While they may be facing different category nuances, brand maturity, lifecycles and market dynamics, all three marketing chiefs know brand evolution and investment is vital for continued cultural relevance, distinctiveness and commercial success. So they’re recalibrating media spend, leveraging customer insight and new marketing metrics, buying into consistent creative and distinctive assets for the longhaul, and working cross-functional relationships to flip the switch from demand to brand through the power of data and emotional connection.
Telstra’s ‘Wherever You Go’ tops Cubery’s inaugural ‘Unforgettable Ads’ ranking, but divides opinion
Creative effectiveness consultancy, Cubery, has released a quarterly ranking of Australia’s most memorable advertisements, with Telstra’s ‘Wherever We Go’ taking out the top spot for Q2 2025, mentioned by 28% of survey respondents.
Carly Yanco steps up as ING Australia CMO, Hamilton exits
Carly Yanco has been appointed as the Chief Marketing Officer (CMO) of ING Australia following the departure of Danielle Hamilton after nearly three years in the post.
Platypus Shoes, Live Nation launch ‘Kicks Club’ loyalty program to attract Gen Z customers
Platypus Shoes has partnered with Live Nation’s in-house music and experiential agency, Connect by Live Nation, to launch a new loyalty program targeted at Gen Z consumers. The initiative aims to engage younger consumers through a blend of community, culture, and music collaborations, offering a range of exclusive benefits, including early access to product launches and special events.
Liquor Legends recruits The Pistol to drive retail media strategy
The Pistol has been appointed to spearhead the strategy, go-to-market, enablement, and growth of the Liquor Legends Retail Media program. This initiative is powered by Zitcha, a retail media platform developed and incubated by The Pistol.
Marks & Spencer debuts fashion line in David Jones stores nationally
The UK’s Marks & Spencer (M&S) has debuted its fashion line in David Jones stores across Australia, marking its first international wholesale partnership in its Fashion business.
Olay hails ‘Hello Better Me’ in new brand platform
Olay has introduced a new brand platform, ‘Hello Better Me’, across Australia and New Zealand. The campaign seeks to align with a cultural shift towards more empowering and authentic beauty narratives, particularly for women in mid-life and beyond.
Bye bye Flybuys: Ampol’s Z Energy ditches third party loyalty for own platform – gains data, maintains sales, sees customer acquisition surge
Ampol-owned Z Energy abandoned its existing loyalty approach built around Flybuys and Airpoints, after Flybuys NZ closed. Airpoints remains a partner. However, the company built a new loyalty program on its own platform in just nine months by selecting an offer orchestration solution and integrating it into its existing Salesforce-based stack. Bespoke builds are apparently out as configuration trumps customisation – and that also means marketing has a lot more control and independence. Now that Z owns the first-party data, the focus in on orchestrating real-time offers, driving scan rates and engagement higher and selling a lot more pies and barista-made coffees. Three months post-launch, fuel volume are holding firm, customer numbers are surging, and scan rates have popped almost 10X. Loyalty, it turns out, works better when you own it.
Retail media investment surges amidst growing measurement challenges: IAB
The IAB Australia Retail Media State of the Nation 2025 Report shows seven in 10 advertisers and agencies engaged in retail media have increased their investment over the past year. But frustrations with clear, standardised measurement and transparency within the retail media sector is growing.