Lisa Jarvis has left IAG and insurance behind for snacks and biscuits, joining the marketing ranks at The Arnott’s Group as media lead for marketing.
Author: admin
Pet Circle unleashes rebrand and ‘Top Dog’ campaign, promising best prices on pet essentials
Online retailer Pet Circle has unveiled a rebrand and a national advertising campaign including a refreshed logo, tone, visual identity and campaign slate.
Boomtown’s Leanne Glamuzina to take reins as head of marketing at oOh!media
oOh!media has poached Boomtown marketing lead Leanne Glamuzina to become its new head of marketing, effective end of January 2025.
HSBC Australia to face court accused of failing to protect customers from scams
The Australian Securities and Investments Commission (ASIC) has lodged documents in the Federal Court alleging that HSBC Bank Australia Limited (HSBC Australia) failed to adequately protect its customers from scams.
Under Armour teams up with Brazilian football star and new Sydney FC player Douglas Costa
Under Armour has struck a partnership with Brazilian footballer Douglas Costa, who recently signed with Sydney FC. Costa will serve as a global ambassador for Under Armour’s football and sportstyle initiatives.
‘New normal’: Tabcorp makes 200 layoffs as media companies, agencies and corporate marketing divisions reel from year of cuts
200 fresh job cuts at Tabcorp, one-quarter of which are hitting its customer division, are the latest marker of redundancies sweeping media companies, agencies and brands – some overt, others by stealth. The economy may be on the turn but some think slow growth and cost cutting due to sustained business model pressure may be “the new normal”.
Nielsen, TikTok unite to deliver cross-media ad campaign insights
Nielsen will for the first time enable US advertisers to directly compare campaign performance on TikTok with other publishers, via a new partnership with the ByteDance video app.
UPDATED: ‘New normal’: Tabcorp makes 200 layoffs, waves goodbye to chief customer officer as media companies, agencies and corporate marketing divisions reel from year of cuts
Tabcorp has followed up 200 fresh job cuts, one-quarter of which have hit its customer division, with the exit of chief customer officer, Jenni Barnett, along with CIO, Alan Sharvin. In their place comes a new executive structure introducing a chief wagering officer position with marketing and product oversight but even closer ties to wagering revenue, plus a chief commercial and media officer role assumed by former Paramount ANZ and Network Ten regional leader, Jarrod Villani. The redundancies are the latest marker of job cuts sweeping media companies, agencies and brands – some overt, others by stealth. The economy may be on the turn but some think slow growth and cost cutting due to sustained business model pressure may be “the new normal”.
KFC, Red Rooster, Rest top Ad Standards’ most complained about ads of 2024
The AANA’s Ad Standards has published its annual list of the top 10 most complained about ad from the more than 4,000 complaints the advertising complaints handling body deal with in 2024.
Freelancer.com elevates Marko Zitko to global director of marketing & communications
Freelancer.com has promoted Marko Zitko to the role of Director of Marketing & Communications. In this new role, Zitko will oversee all brand marketing, communications, and investor relations for the freelancing and crowdsourcing marketplace globally.