Global financial platform, Airwallex, has announced a collaboration with the McLaren Formula 1 Team and First Nations artist Reko Rennie for the 2025 Melbourne Grand Prix. This partnership will see the unveiling of a bespoke McLaren Artura supercar featuring Rennie’s design.
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‘The hippies were mostly right’: Sir John Hegarty says societal unrest will trigger ‘another creative revolution’ to challenge ‘left brain, rational thinking’ in business, marketing, media; Influencers a clue – ‘inspire’ don’t ‘interrupt’
The British adman who packed Brad Pitt into a Levi’s ad campaign before he stormed Hollywood and created Audi’s tagline ‘Vorsprung Durch Technik’, thinks the global state of business, media and communications is so dominated by “left brain rationalists” that another 60s-style creative revolution is brewing. “That’s got to happen. We are genuinely losing [public] support,” he told delegates in his Business of Creativity program in Sydney and Melbourne this week. Data was important, he ceded, but was only “knowledge, not inspiration”, pointing to his iPhone on stage: “Absolutely no data went into the creation of this product, none at all.” Telstra’s CMO Brent Smart and Publicis Groupe Chief Media Officer Imogen Hewitt were in eclectic solidarity on a panel in Sydney after Hegarty’s keynote although all three stopped short of welcoming the next “creative revolution” if it rebirthed hippy fashion.
Woolworths reports drop in profits even as sales growth increases in H1 FY25
Woolworths has ridden out 17 days of industrial action and supply chain disruptions to report a group sales lift of 3.7% in its first half-year to $35.9 billion. Yet the supermarket giant’s H1 FY25 results show group EBIT was down 14.2% to $1.451bn.
Toyota Australia hits $20 million in grassroots sports support
Toyota Australia has hit a major milestone in its Good for Footy and Good for Cricket Programs, reaching $20 million in contributions to grassroots Australian cricket and football clubs since the initiative was launched in 2008.
Stores first, ads second: Adore Beauty CMO on flipping from ecom pureplay to 25 locations – and what’s next for retail media play that’s ‘larger than most popular TV shows’
Ecom pureplays are buckling under crunched unit economics and rising pressure from Temu, Shein and Amazon. Adore Beauty has flipped to omni, with queues literally out of the shopping centre for its first store launch this month. CMO Dan Ferguson says recently installed CEO Sacha Laing has outlined a crystal-clear strategy: physical stores, profit-powering retail media, ramping up owned brands and better gross margins while notching higher CLVs by priming more active customers. Here’s the plan – and what’s next for product, stores and a retail media strategy that taps an audience Ferguson says is “larger than most TV programs”.
VOZ data reveals Australians watch 15bn minutes of broadcast content a week
Australians watched an average of 15.704 billion minutes of broadcast content each week in 2024, according to VOZ data released by OzTAM for viewing in 2024.
CDP Payoffs and Pitfalls: Australian brands are slashing customer acquisition costs, gaining behavioural insights, and getting ready for AI in their customer data tech but the devil hits in implementation
Two years after a Mi3 published a comprehensive analysis of the customer data market in Australia, we revisited many of the brands we spoke with to assess their progress and measure their return.Companies that have persevered are realising strong returns and extending beyond their early use cases. But it has often been a hard road to hoe. There are integration and organisational challenges to overcome – and unexpected problems such as bill shock from unanticipated quarterly charges that can run into tens and even hundreds of thousands of dollars.As to the market, it’s more competitive than ever with the number of CDP vendors active in Australia rising significantly even though the volume of tenders has largely held the line, according to industry insiders. That means competition is heating up.There are three macro trends – the rise of composable CDPs – we’ll explain that later – and greater CIO control over data infrastructure amid a backdrop of three-year software renewals rolling over and the need to accurately assess ROI for a technology that is often hard to assign direct value against.Rich McFarland from Compare Club, Courtney Gerrits from the University of Tasmania, and Cam Strachan from Southern Cross Austereo dive deeply into the detail, discussing their experience with their own CDP implementations, describing the tangible benefits gained, such as improved customer acquisition costs, enhanced communication strategies, and increased operational efficiencies…there’s a few lessons they learned along the way to boot too.
CDP payoffs and pitfalls: Australian brands slash customer acquisition costs, gain behavioural insights, AI-readiness via CDPs – but PTSD for some
Customer Data Platforms (CDPs) were martech’s next big thing, promising unified customer views, slashed acquisition costs, and a golden ticket to AI-powered personalisation. Has reality live up to the hype? Two years on from a CDP deep dive, Mi3 circled back to the brands that were knee-deep in implementation to see how theory translated into practice. The verdict? Worth the effort but with some caveats around complexity, fragmented profiles and robustness – or otherwise – of data architecture. In short, never expect plug and play. Compare Club, Southern Cross Austereo and University of Tasmania weigh in on what they learned, and where next.
Brands shifting Local Area Marketing budgets from major digital platforms: TFM Digital
TFM Digital has released a new white paper titled ‘Ditching Digital Skip Bins’, which explores emerging trends in Local Area Marketing (LAM). The report highlights a notable shift in brand budgets away from major digital platforms Meta and Google, driven by concerns over brand safety and the effectiveness of these channels for LAM efforts.
Hulsbosch refreshes Kleenex packaging with strategic design overhaul
Hulsbosch has unveiled a refreshed packaging design for Kleenex’s range of toilet tissue products. This initiative is part of a strategic partnership with Kimberly-Clark, the parent company of Kleenex.