BioPak has recruited former The Arnott’s Group marketing director for ecommerce, digital, media and CX transformation, Caroline Bonpain, as its new marketing director.
Author: admin
Westpac blows app rivals away as Forrester rates Australia among world’s best – but Big Four still missing key customer aspirations
Australian banks have mastered digital competence but are still chasing digital excellence. Westpac now sets the pace with an AI-powered app that nudges customers towards smarter financial choices, while CommBank excels in budgeting, NAB teaches financial discipline, and ANZ keeps the basics simple with natural-language search. Yet, per Forrester, most banks stumble when it comes to deeper financial health insights, seamless international transfers, or consistent fraud prevention. Despite ranking among the world’s best for mobile banking, Australia’s big four still fall short of delivering what customers crave most: timely alerts, personalised guidance, and truly joined-up digital experiences. The result? An industry that looks world-class compared to its peers, but which is only doing “OK” compared to the more important measure of what customers expect.
Steve Madden ventures into wine with limited edition Pinot offering
NY fashion brand Steve Madden has made its inaugural foray into the wine market through a collaboration with Melbourne Winery.
DoorDash puts animatronic delivery bags at centre of new Australian campaign
DoorDash is bringing to life its delivery bags via animatronics as the backbone of a new campaign devised by DDB Sydney.
Smarter agentic bets: Sportsbet marketing boss on three years of applied AI learning; automating the ‘shit’ jobs like CAD TV ad approvals that ‘brand teams hate’; key platform and process lessons to lift
Sportsbet marketing boss Tim Hernadi went early on AI – piling into generative three years ago and notching massive creative and productions savings, plus smarter CX customer hooks. A couple of months ago he sent production and animation head Toby Barrett to China for the biggest AI show on earth. Barrett came back with agentic AI process inspiration and has since put it to work, with self-built AI agents reducing the time it takes to approve TV ads with Clear Ads, “one of those repetitive, shit tasks” hated by the marketing team, by a whopping 87 per cent. Now Sportsbet is aiming AI agents at all those shit jobs – and going multiagent. Here’s three years of learning, the platforms they are using and accumulative advice that’s probably a decent each-way bet for any team getting started.
Savage Rabbit Vodka marks national arrival with multi-channel campaign
Savage Rabbit Vodka has made its first entry into the Australian market, launching with a comprehensive multi-channel campaign. The campaign encompasses PR, digital, social media, and retail activations.
The digiDirect Group unveils digiConnect retail media network
The digiDirect Group has announced the launch of its new retail media network, digiConnect. This initiative will operate across the digiDirect, Booktopia, and Mwave brands, aiming to establish direct connections with customers and partners through a publisher-led strategy.
Future Ready Marketing: Building the Skills That Matter
Adobe’s recent research reveals that Australian marketing teams are anticipating a significant increase in content demand, with expectations of more than a fivefold growth by 2027.
Social media ban: Marketers face shifting audiences, uncertain enforcement
Australia’s looming social media age ban – a minimum age of 16 – is about to upend the youth media landscape. The law takes effect on December 10th, with guidelines due this month.
Your Digital Collaborator for Modern Marketing- A Personal GPT.
Adobe’s recent research reveals that Australian marketing teams are anticipating a significant increase in content demand, with expectations of more than a fivefold growth by 2027.