Australia is set to beef up the legislative toolkit against misinformation with new laws introduced this morning. The heat is on digital platforms which face huge fines, but there are carve outs for news media, artists, and academics to protect free speech. X and Telegram both named checked as laggards.
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Mutinex report shows dangerous shift to lower-funnel tactics amid flat ROI
Mutinex is urging marketers to stop ditching upper funnel investments in favour of lower funnel activations, warning performance is well and truly overinvested.
Mcdonald’s Australia brews up support for Paralympians with ‘Takeaway Baristas’ campaign
McDonald’s Australia has unveiled the final instalment of its three-part social content series for McCafé, titled ‘Takeaway Baristas’, as part of its Paralympic campaign by DDB Sydney.
Marketing industry left in limbo on consent, fair and reasonable tests and targeting as privacy reform’s first act tackles criminals, big tech, child protection
The first tranche of Privacy Act reform finally hits parliament today with serious breaches of personal information, child protection and automated decisioning transparency top of the list. But the marketing and advertising industry remains severely short on how to move forward as key areas of reform, including the ‘fair and reasonable’ test for how to use personal information, targeted advertising, consent models and SMB exemptions get kicked down the road.
Optus marketing and revenue MD Matt Williams steps down after five-year tenure
Optus MD of marketing and revenue, Matt Williams, is leaving Australia’s second largest telco after a five-and-a-year stint.
Repco and Thinkerbell gear up for Bathurst 1000 with ‘Temple of Bathurst’ campaign
Repco and Thinkerbell have unveiled the latest campaign for the automotive brand called ‘Temple of Bathurst’, as part of the ongoing ‘Bringin’ the Bathurst’ series.
50 years of Snooze: Bedding retailer’s marketing team aims for value, nostalgia and the long and short with milestone anniversary campaign – discounting out
Snooze is among a relatively small group of Australian retailers who’ve made it to 50 years and the company is celebrating the milestone with a through-the-line campaign program that straddles brand and retail, nostalgia and future potential, short-term gain and long-term consideration, say marketing and ecommerce leader, Doni Davies, and head of CX, Penny Watson. In a retail market suffering its way through soft economic conditions and a cost-of-living crisis, the name of the game has to be about adding value for customers, the pair say – not more discounting. And the latest campaign provides a good opportunity to score an extra value point with customers and franchisees alike by connecting in a contextually relevant way that leverages brand equity and trust in market.
Fiverr report: Aussie businesses rethink marketing strategies amid upcoming privacy regulations
Fiverr International Ltd. has unveiled new data exploring how Australian businesses are gearing up for the holiday shopping season. The findings reveal a shift in business strategies in response to impending privacy regulations that align with Europe’s GDPR laws.
Google claims open web display no longer exists as Justice Department adtech break-up trial begins
Google spent the first day of its latest trial brought by the US Department of Justice attempting to argue that open web display ads no longer exist and that the DoJ is stuck in the past. Yet Google made $31.3bn from network display ads per its latest earnings report – and the department is pushing for a break-up. Here’s what happened on day one as attack and defence lines were drawn.
Albanese Government to enact social media age limits, legislation penciled for late 2024
The Albanese Government will introduce new legislation to impose age restrictions on social media access, the Prime Minister has confirmed. The national crackdown takes inspiration from South Australian Premier Peter Malinauskas’ push to ban kids under 14 from setting up social media accounts, though it’s not yet clear what ages would be captured under the federal legislation.