Gartner’s new CMO Spend Survey underlines the battle CMOs are engaged in as they ringfence paid media spend to maintain share of voice and find incremental growth amid weak economic macros, while shaving costs off every other thing they can. Amid warnings of incoming in-year budget cuts, there’s no room for marketing teams or agencies to produce non-productive work anymore – and rosters are being tightened. Chris Howatson calls it “becoming more efficient to grow”; other industry execs see some significant tactical and strategic shifts now at play.
Author: admin
Toyota Go portal hits 100,000 registrations in under a year
Toyota Australia’s online customer portal, Toyota Go, has hit 100,000 user registrations in less than a year since its launch, the auto company said.
Forrester report highlights generational shift in APAC business buying to under 45
Forrester’s latest report, “The State Of Business Buying In Asia Pacific, 2024,” reveals significant changes in the business buying landscape across APAC, with a generational shift showing 71% of business buyers now under the age of 45.
Bridgestone retains title as most trusted tyre brand in ANZ region for ninth consecutive year
Bridgestone has once again been named the ‘Most Trusted Tyre Brand’ in Australia and New Zealand by Reader’s Digest magazine, overall achieving the tenth position for the twenty most trusted brands of 2025.
Woolworths tops Australian supermarket preferences, Aldi gains ground: Tracksuit
Tracksuit, a brand tracking platform, has released findings from its inaugural ‘Brand Map of Australia’, revealing the supermarket preferences of over 4,200 Australians.
Productivity Commission report debunks claims WFH impacting Australian productivity
Hybrid and remote working arrangement were not the culprit for declines in productivity in the aftermath of the Covid-19 pandemic, a new report from Australia’s Productivity Commission has found.
Voltaren secures naming rights for 2025 City2Surf in three-year deal
Voltaren has achieved three-year naming rights partnership with City2Surf, starting with the 2025 event on Sunday, August 10.
What Australian Marketing Institute judges are looking for in the Lisa Ronson Next Generation Marketing Leader Award
There’s never been more pressure on marketers to prove their worth. While the tools, channel ecosystems and real-time data at their disposal create more opportunity than ever to win that argument, the counterbalance is strengthening – and often unrealistic – expectations on marketers to deliver the goods quickly. Which is why courage, knowing the difference between effectiveness and efficiency, measurement principles, and a panache for storytelling and strategy are so critical in emerging marketing leadership today, say judges from this year’s Australian Marketing Institute Excellence Awards in charge of awarding a new individual-based category in the line-up: The Lisa Ronson Next Generation Marketing Leader Award.
Twisties releases sour blueberry flavour, leans into Y2K-aesthetic campaign
Twisties has introduced a new limited-edition flavour, Sour Blueberry, which features a distinctive tongue-turning blue effect. The campaign for this new product is spearheaded by VaynerMedia and Mango Communications, aiming to capture the attention of Gen Z and Millennials by leveraging Y2K aesthetics and nostalgia.
Federal Court issues $30.4 million in penalties for Captain Cook College over unconscionable conduct
The Federal Court has mandated Captain Cook College, its parent company, Site Group, along with its former CEO and COO, pay more than $30 million in penalties for systemic unconscionable conduct and making false or misleading representations to students that led them to chalk up more than $60m in debt.