TerryWhite Chemmart is pushing its retail media unit into omnichannel after three years of strategic build, and doubling down on its own slice between pharma and supermarket incumbents. Backed by 2.5 million loyalty members and 7.2 million script patients, TWC Connect is targeting the booming health, wellness and beauty sector with “health-powered” positioning, and is building out an in-house sales team to take the offer to market. After making its sponsored search debut in January, offsite is next on the agenda, with the pharmacy chain nearing the final stages of a tender for a screen network partner.
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UK brand Yorkshire Tea brews up local ‘Proper Corrections’ campaign
Yorkshire Tea has introduced its ‘Proper Corrections’ campaign in Australia, aiming to reinforce the correct meaning of the word ‘proper’, as opposed to its signalling something posh, or upper class.
‘Every brand is on an experience escalator’ of comparison to everyone else, says Michelle Klein: Here’s how the IAG marketing and customer chief and her digital business counterpart are aligning
IAG’s chief customer and marketing officer, Michelle Klein, and EGM of digital business, Nandor Locher, have spent the past two years jointly working on an outcomes-led approach to delivering digital and customer experiences across the insurance giant. Thanks to the power of a solid brand idea – ‘A Help Company’ – as a unifying North Star, along with a combination of similarly structured leadership KPIs, internal customer working groups and an informal commitment to respect and alignment, the pair have committed to tackling the high-speed experience escalator ride every business is now on together.
Compounding creative with a star-studded cultural twist: What’s behind chapter two of Tourism Australia’s $130m ‘Come and Say G’Day’ campaign
A $130 million price tag over two years, a cast of culturally nuanced ambassadors including Rob Irwin, Nigella Lawson and Sara Tendulkar, plus a returning animated roo and 31-year-old tagline: Chapter two of Tourism Australia’s ‘Come and Say G’day’ campaign lands in international markets from this week. Flush with a record annual $52.6 billion in tourism spend, double-digit consideration uplift for an Australian holiday across the US, UK and China, and an anticipated higher number of first-time arrivals from key markets in 2025 since 2019, Tourism Australia’s CMO, Susan Coghill, is betting once again on familiar brand codes and emotional storytelling to grow international arrivals to 10m next year and 11.8 million by 2029. Having consistently scored in the top 1 to 3 per cent of System1 creative testing in the last three years, and with solid consideration and percentage-point gains now on the board, no one, least of all new agency of record, Accenture Song, is disputing the logic of compounding the creative to get there. With $255m now being invested in Ruby the kangaroo and this campaign approach, there’s firm commitment to sticking to the marketing rulebook to further effectiveness.
Qantas Frequent Flyers jumps into bed with Adairs loyalty program
Qantas Frequent Flyer has announced a new retail partnership with Adairs, enabling members of Adairs’ Linen Lovers program to earn Qantas Points on their purchases.
UK fitness star Joe Wicks launches ‘Activate’ animated series in Australia to boost kids’ fitness
British fitness trainer and health ambassador, Joe Wicks, who built a following of more than 100m on YouTube during the pandemic, is capitalising on his recent tour of Australia with the local launch of ‘Activate,’ an animated series of fitness workouts for kids.
Colonial First State leverages AI for enhanced customer support
Colonial First State (CFS) is advancing its customer support and business operations through the integration of generative AI tools. In collaboration with Avanade and Microsoft, CFS is launching AI pilot programs aimed at improving customer service, advisor support, and operational efficiency.
Unilever reports 3.4% sales growth amidst Ice Cream demerger plans
Unilever has reported underlying sales growth of 3.4% in the first half of 2025, supported by balanced gains in volume and price, as the company prepares to demerge its Ice Cream business into a standalone listed entity.
‘Naughty boys and girls’: Privacy regulator ‘has had a gutful of warnings always being ignored’ by industry – adtech, geo-location, data sharing, brand website tracking pixels and CX under enforcement notice
If you’re in the business of advertising, customer-facing tech, media, data sharing, including the ‘anonymised’ first party type – or collect customer and consumer information down to a name, address, email, e-com transaction or web page visit – you’re on official notice by the privacy regulator. And that’s before we get to deploying AI to analyse your customer data for “insights” without explicit individual consent. Privacy advisors, including the former Australian Privacy Commissioner, Malcom Crompton, were unanimous in their assessment of an official communique yesterday from the Office of the Australian Information Commissioner [OAIC] Office and a Privacy Commissioner with new powers: privacy-bending practices will be prosecuted in the next 12 months.
Car yard confusion, EV hesitancy and campaign cut through: Why emotional, human storytelling had to be the brand play for Volkswagen’s electric debut
Emotive human connection that cuts through the car yard clutter and sells Volkswagen’s brand and driving heritage first, its trio of new electric vehicles second, is the gameplan behind chapter two of the automotive company’s latest Australian campaign play, ‘Batteries Included’. Volkswagen Australia’s head of brand and marketing, Bianca Botma, and DDB Sydney head of brand performance, Michael Sinclair, unpack what they’ve been doing to floor the brand pedal as their most effective marketing vehicle.