Netflix took $6m each off Australia’s major media buying groups then left them fuming as it initially massively under-delivered on its ad tier. Rivals like Foxtel-owned Binge and Amazon shook their heads, instead rolling subs onto ads automatically unless they paid more – and took plaudits from buyers for hitting the ground running. But the fable of the hare and the tortoise may yet apply. Now Netflix is getting serious with an in-house sales team, ad stack, new formats and is acquiring reach at speed. Local business development chief Ben Cox hints there may be another incoming boost.
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Bupa’s ‘Beyond the Games’ campaign: A leap forward in inclusive advertising
Bupa’s latest campaign, ‘Beyond the Games’, is making waves as the first commercial production to be officially certified by Inclusively Made. Created by Thinkerbell, the campaign marks a significant stride in inclusive advertising, prioritising diversity and accessibility at every stage of production.
Why ANZ is doubling down on its people in the AI era of marketing
Good Things Australia, in collaboration with Microsoft and Telstra, is launching the ‘Digital Sisters: AI for Good’ project. The initiative aims to support refugee and migrant women in building their understanding and use of Artificial Intelligence (AI).
Marcus Collins on Brands & The Power of Culture
Good Things Australia, in collaboration with Microsoft and Telstra, is launching the ‘Digital Sisters: AI for Good’ project. The initiative aims to support refugee and migrant women in building their understanding and use of Artificial Intelligence (AI).
Bendigo Bank names chief marketing, customer and digital officers amidst executive shakeup
Bendigo and Adelaide Bank (Bendigo Bank) has made a suite of new appointments to its executive leadership as the bank looks to enter its next phase of growth and deliver on its transformation program, which has already made considerable progress.
More evidence B2B marketers – and sales – are flipping to brand amid performance reversal as next gen buying committees seek different set of creds
For the first time in its history, dentsu’s B2B marketing study finds that brand awareness is now more important to future strategy than performance marketing – which is sliding quickly into reverse. As corporate buying committees expand, and millennials and digital natives gradually replace Gen X as key decision-makers, another tipping point has been reached, per the study: Personal decision drivers have overtaken professional ones – and they have a very different set of buying criteria. Dentsu execs, B2B marketers and other agency bosses weigh in on the new B2B dynamic and where next from here for both marketing and sales.
Former Aurora Expeditions CMO takes on Sydney nightlife challenge in latest career move
Former Aurora Expeditions CMO, Hayley Peacock-Gower, has joined the team supporting NSW Government’s first Office of the 24-Hour Economy Commissioner tasked with giving the state’s nightlife a much-need energy injection.
Catch takes a fall in Wesfarmers’ full year results, ecommerce unit posts 25.9% revenue revenue slump as Bunnings, Kmart, Officeworks hold steady
Bunnings, Kmart and Officeworks have all held firm, chalked up single-digit revenue and earnings gains for the full year to 30 June 2024, but fellow ecommerce offering in the Wesfarmers stable, Catch Group, has taken a massive tumble into the red.
Telstra, Microsoft partner with Good Things to launch AI initiative that empowers migrant and refugee women
Good Things Australia, in collaboration with Microsoft and Telstra, is launching the ‘Digital Sisters: AI for Good’ project. The initiative aims to support refugee and migrant women in building their understanding and use of Artificial Intelligence (AI).
Ecom roars back to life as Coles and Woolies power; Banducci bows out with a wrap for retail media unit Cartology but Coles 360 growth rate outstrips rival
Ecommerce revenues at Australia’s two giant grocery chains Coles and Woolworths are roaring back into life, barely 18 months after pandemic-fuelled growth went into sharp reverse. Big long-term investments across retail media, loyalty, digital transformation, supply chain, and fulfilment upgrades are paying off. They say timing is everything and new Coles CEO Leah Weckert and incoming Woolies counterpart Amanda Bardwell have landed just as the sun has started shining again on online sales. But there’s still a lot of work to do. Outgoing Woolworths CEO Brad Banducci for instance flagged slowing growth at Cartology which grew ‘just’ 9 per cent – although that’s after half a decade of robust growth (and a 34 per cent CAGR over five years). Its younger, smaller retail media rival, Coles 360, grew north of 20 per cent. Both of the retail giants also flagged the growing importance of AI within their operations – but their strategies are divergent.