Hulsbosch has unveiled a refreshed packaging design for Kleenex’s range of toilet tissue products. This initiative is part of a strategic partnership with Kimberly-Clark, the parent company of Kleenex.
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Frank Green enters physical retail fray, opens first flagship store in Chadstone
Frank Green has inaugurated its first flagship store at Chadstone – The Fashion Capital, a prominent luxury shopping destination in Australia.
Australians seeking advice from unregulated sources as financial concerns run high: Kantar
Kantar Australia’s latest report, ‘Finding Financial Freedom’, has revealed significant concerns among Australians regarding their financial future.
Netflix appoints new creative, media agencies following pitch
Netflix has finalised two concurrent pitches for its Australian creative and media accounts, appointing experiential shop Amplify as its new lead creative agency, while IPG Mediabrands’ Initiative will handle media.
Petbarn partners with oOh!media’s Reo to launch retail media platform ‘PetAds’
Petbarn has tapped oOh!media’s retail media unit Reo to launch a dedicated retail media network pitched as the first comprehensive and scalable platform for pet media in Australia.
Bill shock, API ‘blowouts’ and vendor pile-on cool CDP ‘bender’, but ROI starting to climb as News Corp, Carsales, SCA, Tas Uni, Compare Club make customer data pay
Part 1: WooliesX learned the hard way that misconfigured customer data platforms can rapidly rack up unbudgeted costs. It’s not the only Australian CDP user to experience ‘bill shock’. Almost all the CDP customers Mi3 spoke with had similar stories. But WooliesX at least got its money back after Tealium ‘forgave’ the cost. Most customers are not so lucky as big vendors push the onus onto them to use the tools provided to manage blowouts. Meanwhile, the market has cooled from the “CDP bender” of two years ago amid heightened competition, tough macros and the zombie effect of Google keeping cookies alive. The good news is that the firms Mi3 interviewed in 2023 about their fledgling CDP integrations are now driving gains. Media costs are down and engagement is up, and brands who have weathered rocky implementation experiences say they have much greater insights into their customer behaviours. Plus, the process prepares them for what’s about to hit with AI.
SA Government launches ‘Spot the Harm, Stop the Harm’ campaign to address gambling risks
The South Australian Government has unveiled a new initiative titled ‘Spot the Harm, Stop the Harm’, aimed at addressing the early signs of gambling harm. The campaign, developed by SAUCE. The Creative Agency, seeks to raise awareness about the non-financial impacts of gambling, including effects on mental health, relationships, and overall wellbeing.
NRMA rewards loyalty members with TEG partnership
NRMA has entered into a three-year partnership with global entertainment and ticketing company TEG to provide members of its loyalty program, My NRMA Rewards, with exclusive benefits, including pre-sale ticket access to sports and entertainment events, as well as discounts and unique experiences.
Australian retailers embrace loyalty programs and BNPL to hold onto customers
A recent survey by CouriersPlease reveals that Australian retailers are increasingly turning to loyalty programs and Buy Now Pay Later (BNPL) options to secure repeat customers in 2025.
CEOs and CFOs on marketing outlook: Ad spend up at Colgate, Ford, L’Oreal, Mondelez, PepsiCo, Kimberly-Clark; but ‘ruthless’ efficiency drives agency consolidation, non-working spend cuts
CEOs and CFOs at some of the world’s biggest consumer brands – including Colgate, PepsiCo, Kimberly-Clark and L’Oreal, Ford and Mondelez – say they’re increasing spend on advertising and promotional activities because they believe in its power to drive growth. Yet study the commentary a little harder and there’s a thread of ruthless and relentless marketing optimisation and efficiency connected to every dollar spent. Companies are throwing everything from AI analytics tools to agency relationship reviews at their approach to find better ROI.