The AANA’s Ad Standards has published its annual list of the top 10 most complained about ad from the more than 4,000 complaints the advertising complaints handling body deal with in 2024.
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UPDATED: ‘New normal’: Tabcorp makes 200 layoffs, waves goodbye to chief customer officer as media companies, agencies and corporate marketing divisions reel from year of cuts
Tabcorp has followed up 200 fresh job cuts, one-quarter of which have hit its customer division, with the exit of chief customer officer, Jenni Barnett, along with CIO, Alan Sharvin. In their place comes a new executive structure introducing a chief wagering officer position with marketing and product oversight but even closer ties to wagering revenue, plus a chief commercial and media officer role assumed by former Paramount ANZ and Network Ten regional leader, Jarrod Villani. The redundancies are the latest marker of job cuts sweeping media companies, agencies and brands – some overt, others by stealth. The economy may be on the turn but some think slow growth and cost cutting due to sustained business model pressure may be “the new normal”.
McDonald’s Australia and Netflix team up on Squid Game-themed campaign
McDonald’s Australia has teamed up with Netflix to launch a world-first Squid Game Meal as part of the ‘Dare to Play’ campaign. The campaign, orchestrated in collaboration with OMD and Akcelo, coincides with the release of Squid Game season two on Boxing Day.
Ex-Amazon, Adidas, Unilever bosses feature in top trending ‘Buy Now’ Netflix film on marketing’s next big problem – fast consumption has overwhelmed dumping grounds, packaging recycling ‘lies’ rampant
Last weekend Netflix’s #2 trending title in Australia underlined just how good marketing and product teams in fashion, FMCG and consumer tech have got at triggering desire to the extent executives who worked for – and ran – some of the biggest names in consumer goods and ecommerce globally now say convenient consumption brought about by the ecom revolution is producing such an increase in waste it’s choking countries designated for dumped re-use and recycling – literally. Company presidents, top marketers, UX designers and even Unilever’s former CEO outline the impact of industry mastering the science of consumption for growth strategies that have already busted the thresholds for planetary trash. It’s a perplexing conundrum going mainstream if the popularity of the Netflix film is any signal.
Freelancer.com elevates Marko Zitko to global director of marketing & communications
Freelancer.com has promoted Marko Zitko to the role of Director of Marketing & Communications. In this new role, Zitko will oversee all brand marketing, communications, and investor relations for the freelancing and crowdsourcing marketplace globally.
Moments debuts AI-powered chatbot and loyalty club, pioneering in sexual health and wellness
Australian sexual health and wellness brand, Moments, has debuted its first AI-powered chatbot, BlissBOT, and customer loyalty club, Bliss Club.
Foxtel Group’s head marketer retires post Balboa relaunch
Foxtel Group’s Michael Nearhos will retire in 2025 after three and a half years as the cable TV and streaming business’ executive director of marketing and creative.
‘If you’re forced into budget cuts, cut off geographies for marketing and see how palatable that is’: Uber, Guzman Y Gomez CMOs on ring-fencing, risk-taking – and what not to do in the boardroom
Selling marketing’s worth while avoiding selling success every time, along with how to work with boards now obsessed by risk, were key imperatives marketing leaders from Guzman y Gomez and Uber, along with one non-executive director, tackled on a panel at the launch of the CMO Awards, powered by Mi3. In a discussion that reflected the very nature of elevating marketing’s stature in business and its role in powering growth, the trio were quick to agree challenge is the mother of opportunity if you’re able to reframe macro-economic conditions – and trust your gut as well as data some of the time.
The Star Gold Coast to Host CMO ANZ Summit 2025 in Broadbeach, Queensland
David Jones has launched a mobile app for iOS and Android devices as part of the department store’s tech transformation strategy that will see it investing $65 million over the next three years.
The fractional CMO explosion: Why the emerging exec gig economy is giving experienced marketing leaders freedom to leverage their craft without political and organisational angst
When experienced B2B marketer and former agency planner Taz Bareham decided to take on the title of ‘Fractional CMO’ three years ago, there were a handful of people on LinkedIn using the moniker. Fast forward to today, and the supply pipeline has grown to thousands, even outpacing solidly growing demand for these forms of executives. Why? Better work / life balance, avoiding burnout, a desire to stick with the craft of marketing instead of moving into non-exec or CEO roles, plus more opportunity to try another category and industry are just some of the reasons experienced marketers are being lured in. “I get back to go to back to the joy of being a CMO versus sinking under the pressure of being a CMO,” Bareham says. There are plenty of reasons for why businesses are turning to this emerging executive gig economy too. Cost efficiency is inevitably one, and Deloitte has noted companies can save up to 50 per cent by getting in fractional execs over full-time equivalents [FTE]. It’s also a way for scale-ups to access marketing and other senior leadership talent they otherwise couldn’t afford, and have the helping hand of specialist or generalist expertise they don’t have on the existing team. “In that tech space, where I focus, words like profitability and runway are now back in vogue after 10 years of kind of being in the wilderness,” says Zac King, founder of The Fractional Exec Community. “The ability to pick up a senior exec or senior marketer who’s been there, done that, got the scars to prove it, and to do it in a really flexible and targeted way just makes sense.”Then there’s the flexibility – fractional execs can be a liquid workforce, something to turn on and off, to help build or support strategy and teams as an organisation matures, operationalise capability, go-to-market expertise and get to commercial impact quicker. It’s certainly how US-based founding partner of CMO Syndicate, Shayne de La Force, and his army of 21 CMOs across six countries operate. And in marketing specifically, complexity and breadth of remit can make it incredibly difficult to find a CMO who can do all you need. It’s why Tumbleturn launched its fractional CMO service in 2024. “What we found is the remit so broad, you have either very strong, strategic CMO, or generally, more often than not, a strong operational CMO,” says partner, Anthony Gregorio. “But rarely do you find that unicorn who is very comfortable playing in both spaces.”In this episode, hosted by Mi3’s Nadia Cameron, we take a deep dive into the real-life experience of being a fractional exec, what it means for the wider marketing fraternity, and how dominant fractional executive workforces will become.