Pepsi has launched an AI-first capsule collection, the ‘Pepsi Pulse Collection’, in partnership with emerging Australian designer Jackson Cowden.
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IPG Mediabrands, Zefr partner to combat misinformation in online campaigns
IPG Mediabrands and Zefr have partnered to tackle misinformation and enhancing brand safety for online campaigns.
Being Aware of marketing’s ultimate job: Karen Ganschow reflects on customer insight wins at Optus, Telstra, Westpac, NAB and Aware; challenges marketers to wrestle back the 7Ps of marketing
Karen Ganschow has spent her career trying to identify customer problems then addressing them in product propositions, engagement, experiences and services. As the former customer marketing leader and first head of data sciences at Aware Super hangs up her full-time hat, she speaks to Mi3 about the urban myths around digital experiences and customer behaviours, how technology and machine learning have brought the cost of a 360-degree, data-driven customer view – and actionable capability – down by millions, and why she’s still worried marketers are seen as the colouring-in department.
‘The biggest pandemic is not Covid, it’s anxiety’: Former Pepsi, Westfield CMO, now board director John Batistich on leadership, resilience, self awareness and building Compadres
An eclectic group of business founders and c-suite execs gathered in Nine’s Sydney HQ recently as part of the Compadres business mentoring initiative created by former agency boss and founding partner of poverty non-profit, Global Citizen, Clive Burcham. The lure was a dazzling macro view on geo-politics, AI, retail, marketing, advertising and media and entertainment from a career marketer, John Batistich, who now sits or advises nine company boards from Zip Co and FoodCo to Ksubi International and the $1bn Australian toy company “you’ve never heard of”, Moose Toys.
They’re Australia’s Top 25 best places to work… unless you consider gender base salary pay gaps important
The vast majority of the companies on LinkedIn’s 25 Top Companies 2024 list which was released yesterday have Base Salary Gender Pay Gaps significantly outside of the Workplace Gender Equality Agency’s recommended +/- 5 per cent range, including 9 of the top 10.
Gregory Jewellers sparkles with new digital platform
Luxury jewellery brand Gregory Jewellers has unveiled a comprehensive digital platform, developed by independent digital agency, Wonderful.
McDonald’s revives iconic Big Mac chant with an AI twist and Snapchat-led promotion
McDonald’s Australia, in collaboration with DDB Sydney, adam&eveDDB, and OMD, has launched the second phase of its integrated campaign for the Big Mac, dubbed ‘The Original Mouthful’.
Stigma Health and HUD app join forces for STI Awareness Week 2024
Stigma Health, Australia’s largest online sexual health clinic group, is joining forces with casual dating app HUD for STI Awareness Week 2024. The partnership aims to educate and empower app users about their sexual health and wellbeing. Stigma Health will provide researched, expert content to ensure readers are well-informed and confident in looking after themselves.
Paramount+ kicks off ad tier sales but eschews Amazon, Binge approach for no customers at launch, bundles TV, BVOD, ‘lower ad load than rivals’ streaming package – and leaves wriggle room outside of OzTam
Paramount+ is officially in market with an ad-funded streaming play but is keeping numbers tight. Initially audiences will be low, because it’s eschewing the Amazon Prime-Binge approach and building from scratch instead of rolling over streamers unless they pay more for no ads. It’s also selling streaming ads as a bundle across the broader businesses, though sales chief Rod Prosser said standalone programmatic buys will follow “this year”. Ad loads will be lower than rivals, per global global ad sales boss, Lee Sears, and he claimed that what its rivals are lacking – sales tech and infrastructure – will provide competitive advantage alongside content ownership and local variants of global integration opportunities. On measurement, Prosser’s not wedded to OzTam alone.
‘Anthropology v algorithms’: Archibald Williams partners split as Stuart Archibald launches special ops firm for CX, tech, creative, brand and strategy in Sydney, London
Stuart Archibald was one of the early proponents of database marketing in the 1990s, forming part of the exec team that launched Tesco’s Club Card, ultimately helping Tesco topple Sainsbury’s #1 UK supermarket slot. But Archibald says hefty corporate tech and CX investments today are spluttering after deployment and most companies “have lost their basic human understanding of customers”.