Amazon has reshuffled its Prime Video leadership in Australia and New Zealand, naming former head of marketing Hwei Loke as head of Prime Video in the region.
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Aussie retailers invest in social media ahead of holiday sales season amid consumer spending concerns
New data from Shopify has revealed that Australian retail entrepreneurs are increasingly leveraging social media-related strategies to attract and retain customers amid declining consumer spend. The data, collected from over 13,000 retail business owners, including over 800 from Australia, explored their priorities, challenges, and opportunities ahead of the peak holiday sales season.
An invitation to play: Stan delivers multicultural marketing effort to drive up international Olympics viewing with CulturalPulse; CMO cites one in seven tuning into international channels
A dedicated, multi-channel marketing campaign to engage Australia’s culturally and linguistically diverse (CALD) consumers helped Stan firstly get one in 10 viewers tuning into its 2024 Paris Olympic coverage to watch one of eight dedicated international, in-language streaming channels. Even more importantly, the 2.5 million campaign impressions delivered via agency partner, CulturalPulse, which stirred up word-of-mouth, saw this figure grow to one in seven over the course of the tournament, helping generate a hefty 50 per cent uptick in sports subscribers during that time. For Stan CMO, Diana Ilinkovski, the results speak volumes around how the streaming service can continue to find growth by tapping Australia’s multicultural consumers not only around sports content, but broader entertainment programming. For CulturalPulse CEO, Reg Raghavan, it’s a strong example of an approach that recognised the distinctive collective versus individual attributes of multicultural communities, had a creative eye for the sports and athletic stars that resonate most (cue Greek NBA basketball stars), and demonstrated just how much brands need to invite – not just reach – CALD consumers to win them over.
Harvey Norman Holdings and Yoogalu face class action over product care rights
In a statement to the ASX, Harvey Norman Holdings Limited (HNHL) and its wholly-owned subsidiary Yoogalu Pty Limited (Yoogalu) have received an Originating Application and Statement of Claim regarding a class action.
Salesforce’s Benioff delivers blistering wrap on Microsoft-Open AI accuracy, declares co-pilots the ‘next Clippy’ as reasoning, ‘autonomous agents’ create new business workforces
Salesforce CEO Marc Benioff was itching for a street fight with Microsoft and Open AI at a press conference earlier this morning in San Francisco after his “Dreamforce” conference keynote. He claimed the “third wave of AI” had started with reasoning autonomous agents that blended with humans in meetings across every company function was already delivering substantial gains in early trials with Saks Fifth Avenue, Gucci and publishing firm Wiley. Benioff launched the company’s “Agentforce” this morning – the most important in Salesforce’s history, he said – which sets autonomous agents into companies trained for business outcomes, not language processing.
DoJ alleges Google used ‘killer acquisition’ strategy to shutdown ad tech rival AdMeld post US$400m buyout
Google paid $240 million over the odds to buy a rising star ad tech rival, before parking it, and then killing it off, the blockbuster ad antitrust case has heard.
Adland leaders and academics publish white paper to mark 50 years of advertising education
A team of advertising industry leaders and academics have collaborated to develop a new white paper in celebration of 50 years of advertising education in Australia. Titled ‘The State of the Australian Advertising Industry and the Role of Education’, the white paper provides a comprehensive overview of the adland’s evolution and offers predictions for its future.
Experian’s risk radar report: credit stress persists despite economic recovery
Experian has released its fourth annual Risk Radar report, revealing despite low overall rates of missed repayments, signs of credit stress persist, particularly among younger borrowers, multiple account holders, and those who opened accounts in the last five years.
Honda Australia fined $18,780 for alleged breach of service and repair scheme
Honda Australia has been fined $18,780 for an alleged breach of the Motor Vehicle Service and Repair Information Sharing Scheme (MVIS scheme) information sharing requirements.
GYG founder Steven Marks shares insights at Compadres Campfire series
The third event in the Compadres Campfire series, a platform for creative entrepreneurs, CEOs, and CMOs, has featured Steven Marks, Founder and Co-Chief Executive of Guzman y Gomez (GYG). The event was hosted by Compadres Founder, Clive Burcham, at the Association for Data-driven Marketing and Advertising (ADMA) offices.