Chris Minns might be trying to get NSW public sector workers to return to the office, but don’t expect millennials who’ve migrated in droves to Australia’s regional areas for their forever homes to comply, says Bernard Salt. Even as unemployment figures inch up, and the cost-of-living crisis and softer economic climate give employers more power in the employer-to-employee dynamic, business, social and market commentator and speaker says millennials will “die before they submit to going back to the way things were”. During an exclusive interview with Mi3 off the back of Boomtown’s recent Sydney breakfast discussing the surprising spending power of Australia’s 9.8m regional consumers, Salt shared his insights – and a bunch of census and market data – on the high-income, lifestyle loving, remote working regional resident of 2024 and the opportunity they represent brands.
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Citroen to exit Australian market after 100 years, shifts focus to Peugeot
Citroen, the iconic French car brand, has announced it will cease availability to Australian customers by the end of this year.
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Scope3 steps up as WFA discontinues GARM, to push the future of media sustainability standards
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CBA profits down 2%, says it’s bolstering customer support amid economic slowdown
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UM secures renewed Master Media Agency role for Australian Government
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7-Eleven launches new mobil fuel range with high-octane campaign
7-Eleven has rolled out a new range of Mobil fuels across its stores in Australia, promising to enhance engine performance. The launch is accompanied by a high-energy campaign created by creative agency CHEP Network, featuring a video directed by Jeff Low from Revolver Films.
Temple & Webster bucks soft market and reports 26% lift in revenues; flags marketing and AI investments as key to growth
Online retailer Temple & Webster says it’s getting closer to realising its $1bn sales ambitions target after bucking the 4% dip in market conditions and chalking up record FY24 revenues of $498 million, up 26% year-on-year.The ASX-listed retailer said growth was driven by an all-time high in active customers, up 31% to 1.1 million, with repeat customers now making up 57% of all orders (874,000). The higher frequency spending was countered by a decline in revenue per active customer of about 3% to $461.