Lisa Jarvis has left IAG and insurance behind for snacks and biscuits, joining the marketing ranks at The Arnott’s Group as media lead for marketing.
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Pet Circle unleashes rebrand and ‘Top Dog’ campaign, promising best prices on pet essentials
Online retailer Pet Circle has unveiled a rebrand and a national advertising campaign including a refreshed logo, tone, visual identity and campaign slate.
Under Armour teams up with Brazilian football star and new Sydney FC player Douglas Costa
Under Armour has struck a partnership with Brazilian footballer Douglas Costa, who recently signed with Sydney FC. Costa will serve as a global ambassador for Under Armour’s football and sportstyle initiatives.
HSBC Australia to face court accused of failing to protect customers from scams
The Australian Securities and Investments Commission (ASIC) has lodged documents in the Federal Court alleging that HSBC Bank Australia Limited (HSBC Australia) failed to adequately protect its customers from scams.
Nielsen, TikTok unite to deliver cross-media ad campaign insights
Nielsen will for the first time enable US advertisers to directly compare campaign performance on TikTok with other publishers, via a new partnership with the ByteDance video app.
KFC, Red Rooster, Rest top Ad Standards’ most complained about ads of 2024
The AANA’s Ad Standards has published its annual list of the top 10 most complained about ad from the more than 4,000 complaints the advertising complaints handling body deal with in 2024.
‘New normal’: Tabcorp makes 200 layoffs as media companies, agencies and corporate marketing divisions reel from year of cuts
200 fresh job cuts at Tabcorp, one-quarter of which are hitting its customer division, are the latest marker of redundancies sweeping media companies, agencies and brands – some overt, others by stealth. The economy may be on the turn but some think slow growth and cost cutting due to sustained business model pressure may be “the new normal”.
UPDATED: ‘New normal’: Tabcorp makes 200 layoffs, waves goodbye to chief customer officer as media companies, agencies and corporate marketing divisions reel from year of cuts
Tabcorp has followed up 200 fresh job cuts, one-quarter of which have hit its customer division, with the exit of chief customer officer, Jenni Barnett, along with CIO, Alan Sharvin. In their place comes a new executive structure introducing a chief wagering officer position with marketing and product oversight but even closer ties to wagering revenue, plus a chief commercial and media officer role assumed by former Paramount ANZ and Network Ten regional leader, Jarrod Villani. The redundancies are the latest marker of job cuts sweeping media companies, agencies and brands – some overt, others by stealth. The economy may be on the turn but some think slow growth and cost cutting due to sustained business model pressure may be “the new normal”.
Ex-Amazon, Adidas, Unilever bosses feature in top trending ‘Buy Now’ Netflix film on marketing’s next big problem – fast consumption has overwhelmed dumping grounds, packaging recycling ‘lies’ rampant
Last weekend Netflix’s #2 trending title in Australia underlined just how good marketing and product teams in fashion, FMCG and consumer tech have got at triggering desire to the extent executives who worked for – and ran – some of the biggest names in consumer goods and ecommerce globally now say convenient consumption brought about by the ecom revolution is producing such an increase in waste it’s choking countries designated for dumped re-use and recycling – literally. Company presidents, top marketers, UX designers and even Unilever’s former CEO outline the impact of industry mastering the science of consumption for growth strategies that have already busted the thresholds for planetary trash. It’s a perplexing conundrum going mainstream if the popularity of the Netflix film is any signal.
Moments debuts AI-powered chatbot and loyalty club, pioneering in sexual health and wellness
Australian sexual health and wellness brand, Moments, has debuted its first AI-powered chatbot, BlissBOT, and customer loyalty club, Bliss Club.