Sandhurst, an Australian brand renowned for its authentic Mediterranean foods, has launched its first-ever brand campaign in partnership with Innocean Australia.
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Trusted professionals: Doctors, teachers and scientists lead while ad execs and influencers lag
The Ipsos Trustworthiness Index has revealed doctors, teachers, and scientists are the most trusted professions in Australia and globally. In contrast, advertising executives, social media influencers, politicians, and pollsters are the least trusted professions in Australia.
Woolworths unwraps ‘Make this Christmas a Classic’ campaign
Woolworths has launched its Christmas campaign, ‘Make this Christmas a Classic’, in collaboration with M&C Saatchi, part of the Greenhouse Collective. The campaign’s centrepiece is a TVC that encapsulates classic Aussie Christmas traditions and the spirit of community.
CommBank debuts owned retail media network, CommBank Connect
CommBank is making a bold move in the Australian banking sector with the launch of its own media network, CommBank Connect. This initiative is a first of its kind in the industry, opening up CommBank’s physical and digital channels to partners and advertisers.
JobAdder appoints Fabrice Etienne as new CMO, eyes global expansion
Recruitment software vendor, JobAdder, has recruited Fabrice Etienne as its new Chief Marketing Officer.
‘I didn’t leave AMP, I joined Insignia’: The mega remit that convinced Renee Howie to become customer chief at ASX-listed group managing $311bn
Three years after taking on the daunting challenge of rebuilding respect for the AMP brand, Renee Howie has been lured by the appeal of a group-level executive role to join Insignia Financial as chief customer officer. It’s a mega remit, spanning all traditional marketing functions through to digital, data, analytics, marketing, brand, customer analytics, government relations, media, public relations – and, overseeing the advice business, she’s also picking up a P&L. All of which comes under the watch of a recently installed CEO who’s future focused and chasing growth for an ASX-listed group that now managed $311bn in funds. As Howie tells Mi3, it was too rare an opportunity to pass up.
Salesforce, Adobe and Braze lead in Gartner’s Multichannel Marketing Hubs rankings
Salesforce, Adobe and Braze have topped the latest Gartner report into Multichannel Marketing Hubs, making it into the top quadrant for both their leadership and well as visionary approach to their respective platforms.
Satirically salient: Queensland Department of Transport and Main Roads engages hard-to-reach young males through print… and Betoota Advocate
Using a physical newspaper to convince young blokes to stop driving while under the influence of alcohol isn’t necessarily the first thing that springs to mind when plotting out a new drink driving awareness campaign. But the combination of print, then online, satire – in the form of the Betoota Advocate – and two years of persistence by the Queensland Department of Transport team paid off, triggering millions in reach and a +10.5 per cent baseline increase in belief in the consequences of drink driving. It’s an effort that’s now won four awards and counting, most recently the Australian Marketing Institute’s Marketing Excellence Award for Content Marketing.
Optus puts media agency account under review
Telecommunications giant Optus has put its media agency account up for review, a regular process it says is aimed at ensuring alignment in values and business outcomes.
Woolworths Group reports Q1 2025 food sales, ecommerce, B2B uptick but lower Big W spend amid challenging environment
Woolworths Group has reported its Q1 2025 sales results and trading update, revealing a 4.5% increase in group sales to $18 billion, or 3.3% excluding Petstock, even as the cost-of-living continues to bite.