Former Aurora Expeditions CMO, Hayley Peacock-Gower, has joined the team supporting NSW Government’s first Office of the 24-Hour Economy Commissioner tasked with giving the state’s nightlife a much-need energy injection.
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Bendigo Bank names chief marketing, customer and digital officers amidst executive shakeup
Bendigo and Adelaide Bank (Bendigo Bank) has made a suite of new appointments to its executive leadership as the bank looks to enter its next phase of growth and deliver on its transformation program, which has already made considerable progress.
Catch takes a fall in Wesfarmers’ full year results, ecommerce unit posts 25.9% revenue revenue slump as Bunnings, Kmart, Officeworks hold steady
Bunnings, Kmart and Officeworks have all held firm, chalked up single-digit revenue and earnings gains for the full year to 30 June 2024, but fellow ecommerce offering in the Wesfarmers stable, Catch Group, has taken a massive tumble into the red.
Telstra, Microsoft partner with Good Things to launch AI initiative that empowers migrant and refugee women
Good Things Australia, in collaboration with Microsoft and Telstra, is launching the ‘Digital Sisters: AI for Good’ project. The initiative aims to support refugee and migrant women in building their understanding and use of Artificial Intelligence (AI).
Lego and Nike team up to champion creative play and sport
In a move that promises to celebrate creative play and sport, the LEGO Group and NIKE, Inc. have announced a multi-year partnership. The collaboration is set to offer new opportunities for children and families worldwide, with activities commencing next year.
Flight Centre Travel Group soars with FY24 revenue of $2.71bn, leisure profits hit 10-year high
Flight Centre has cracked a record $23.74bn in total transaction value for FY24, a $1.8bn year-on-year increase, as it continues to benefit from returning travel even amid the tough economic climate.
Ecom roars back to life as Coles and Woolies power; Banducci bows out with a wrap for retail media unit Cartology but Coles 360 growth rate outstrips rival
Ecommerce revenues at Australia’s two giant grocery chains Coles and Woolworths are roaring back into life, barely 18 months after pandemic-fuelled growth went into sharp reverse. Big long-term investments across retail media, loyalty, digital transformation, supply chain, and fulfilment upgrades are paying off. They say timing is everything and new Coles CEO Leah Weckert and incoming Woolies counterpart Amanda Bardwell have landed just as the sun has started shining again on online sales. But there’s still a lot of work to do. Outgoing Woolworths CEO Brad Banducci for instance flagged slowing growth at Cartology which grew ‘just’ 9 per cent – although that’s after half a decade of robust growth (and a 34 per cent CAGR over five years). Its younger, smaller retail media rival, Coles 360, grew north of 20 per cent. Both of the retail giants also flagged the growing importance of AI within their operations – but their strategies are divergent.
Cocogun spearheads rebrand for Inherited Cancers Australia, formerly Pink Hope
Creative agency Cocogun has unveiled a comprehensive rebrand for Inherited Cancers Australia, previously known as Pink Hope. The rebranding project includes a new name, branding, website, and a nationwide out-of-home campaign.
Adairs reports mixed results amid macroeconomic challenges with 4.3% dip in sales to $594.4m
Adairs has reported a 4.3% dip in sales to $594.4 million and seen its EBIT drop 9.8% to $57.6m amid a financial year that it says shows just how much customers are struggling with the macroeconomic environment and balancing an appetite for product with the financial capacity to shop.
Landmark APAC study pushes B2B marketers to more brand investment, diverse content to influence ‘hidden’ corporate buying group gatekeepers; sales function late, less influential
A swathe of B2B firms sceptical of the new crowd arguing for B2B marketing to invest more in brand and reputation building face a second wave of compelling evidence challenging the effectiveness of conventional B2B tactics, marketing qualified leads (MQLs) and the impact of the sales function in influencing the “dark funnel” of hidden executives in corporate buying groups who influence half the buying process – but don’t show up on sales team radars, CRM systems and focus on risk and reputation over features and specs. Killer stats? B2B buyers don’t reach out to sellers until they’re 73 per cent through the buying journey and 82 per cent of the time the first vendor contacted by the buyer lands the deal. “So it’s not sales calling you, it’s you calling sales,” says former BMW marketer Stuart Jaffray, now Managing Director of B2B agency Green Hat, which co-commissioned the latest B2B buying study across Australia and APAC markets.