The Australian Communications and Media Authority (ACMA) has issued Pizza Hut Australia a hefty $2,502,500 fine for breaching Australian spam laws, following an investigation into more than 10 million marketing messages across a four-month period from January to May 2023.
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Samsung and CHEP Network merge gaming and everyday life in ‘Clash of Commuters’ Fortnite campaign
Samsung Electronics Australia, in collaboration with CHEP Network and Livewire, has launched ‘Clash of Commuters’, a gaming marketing campaign that blends the virtual world of gaming with the everyday experiences of Australian commuters on Fortnite Creative.
NielsenIQ unveils ‘NIQ Ask Arthur’: a GenAI-powered tool for streamlined data analysis
NielsenIQ (NIQ) has launched an AI-based tool, ‘NIQ Ask Arthur’, which has been integrated into NIQ Discover. The tool offers AI-guided global search and personalised recommendations, aiming to streamline data analysis and facilitate informed decision-making. The development of ‘NIQ Ask Arthur’ has been led by NIQ Labs, the innovation arm of NIQ.
New On the Menu challenges social stigma around frozen food with new brand strategy
On The Menu, a prominent frozen ready-meal brand under the Patties Food Group umbrella, is hoping to overcome ‘freezer shame’ with a refreshed brand strategy and national campaign in collaboration with TBWAMelbourne.
Chaos incoming: Omnicom, News, Journey Beyond, LiveRamp, Adfixus forecast deep impact as privacy overhaul accelerates, brands scramble for consent, legal teams fear ‘fair and reasonable’ fallout
It’s not just third-party cookies that will cause signal loss for brands. With privacy law reforms speeding towards the marketing and media industry, pretty much every identifier used for ad targeting is under threat. During this week’s D_Coded News Corp event, panellists from Journey Beyond, Omnicom, Adfixus and LiveRamp predicted chaos ahead but some emerging opportunities – including a 150 per cent lift in performance for Journey Beyond off its News Corp partnership – if consented first party data is harnessed right.
News Corp cracks data interoperability with new Google and LiveRamp deals; beefs up ‘plug and play’ customer insights in bid to tackle fragmentation, privacy pincer, big tech’s hegemony
News Corp went large on tech at its D_Coded event, touting new data and targeting tools that it says will have advertisers future-proofed for life after cookies and an accelerated privacy overhaul that now has brands scrambling. A new customer insights unit is at the forefront of its big play, with segmentation capabilities buoyed by data interoperability partnerships with Google and LiveRamp, and sporting a clutch of new features including location targeting, programmatic booking, a new analytics dashboard and an AI concierge. Magna boss Lucy Formosa Morgan reckons it’s going to land with agencies – but stopped short of saying it puts daylight between the publisher and its local rivals.
Val Morgan Digital study reveals ‘Money Dysmorphia’ among young Australians
New finance research study on ‘Money Dysmorphia’ among young Australians conducted by Val Morgan Digital has revealed a distorted view of financial health that’s leading to contradictory and potentially harmful financial behaviours.
Commbank Household Spending Index drops amid rate rises
The CommBank Household Spending Insights (HSI) Index saw a decline of 3.9% in December. This drop is attributed to interest rate rises and consumers’ holiday spending. The HSI Index, which is based on de-identified payment data from approximately seven million CommBank customers, representing around 30% of all Australian consumer transactions, saw a fall in eight of its 12 underlying categories.
Chartered Accountants, AFL, Menulog, recruiters back Australian Marketing Institute’s push for all marketing industry execs to pursue Certified Practising Marketer status; Mi3 alliance announced, professional development points earned for reading content
This article is about getting marketers, agencies, media and tech talent to become more like chartered accountants – in a good way. That is, have letters after their name that mark them out to employers, peers and recruiters as the most horizontally skilled and relevant in the business – and be required to continue learning every year to keep them. It’s why marketing leaders at the AFL, Menulog and Chartered Accounts Australia and New Zealand are backing the AMI’s competencies framework, embedding it to future-proof their teams and drive marketing upstream – and pushing for industry-wide CPM status. And it’s why Mi3 and the Australian Marketing Institute (AMI) have partnered as part of the industry body’s ambition to elevate the profession’s standing. From today, AMI members can log-in and read Mi3’s articles and earn continuous professional development (CPD) points that count towards retaining the AMI’s Certified Practising Marketer (CPM) status. CPMs need 100 points every year to keep their status. So keep reading – as getting to the end of this article earns a point while unpacking
Flybuys pips Woolworths Everyday Rewards as local loyalty leader; Wesfarmers’ One Pass closing fast; loyalty proves a bulwark for brands on the nose as latest data reveals ’emotional loyalty’ payoff – but privacy clouds loom
Consumers and politicians may be grumpy about prices at the grocery checkout, but that hasn’t stopped Flybuys and Woolworths Everyday Rewards from locking in their spots atop the For Love or Money SPV Index in this year’s loyalty study by Adam Posner. Wesfarmers OnePass was a strong third. And while direct comparisons with last year’s index are not possible due to the changing mix of companies, it’s also clear that Adair’s Linen Lovers – one of the wooden spooners last year – has achieved a big improvement in its relative standing. The report this year unpacks issues such as emotional loyalty and the returns it brings to brands, as well as the impact of loyalty on the experience of a brand.