Ticketek Australia has confirmed a cyber incident after hackers hit rival Ticketmaster, allegedly stealing 560 million Ticketmaster customer details globally and offering them for sale on a web hacking forum for US$500,000.
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Aussie ad spend revised down but global ad spend tracking ahead of economy in 2024
The latest Dentsu Global Ad Spend report has revised Australian ad spend in 2024 down to 1.8% in 2024 (vs –0.8% in 2023) to reach $US13 billion. But it’s painted a brighter global advertising spend picture, saying it’s now projected to grow by 5.0% in 2024.
Samsung Ads and Nielsen study proposes ‘Rule of 30’ for optimised TV ad spend
A new study by Samsung Ads and Nielsen suggests advertisers could optimise their reach and efficiencies by allocating 30% of their Total TV budget to ad-funded streaming.
Westpac’s mobile push notifications injects $21m savings boost in customer bank accounts
Westpac’s mobile phone push notifications to alert customers about opportunities to earn bonus interest on their savings has managed to add $21 million into the bank accounts of those who’ve engaged so far.
Anytime Fitness and The Hallway launch ‘Find Your Fit’ audio campaign on Spotify
Anytime Fitness Australia, in collaboration with The Hallway, has launched a new audio campaign under the ‘Find Your Fit’ creative platform.
Tackling the taboo: Former Modibodi CMO details her plan as she takes the GM and marketing reins at Aussie sexual wellness firm, Vush
Flush with triple-digital year-on-year growth and riding the wave of the wellness trend, Australian-owned sexual wellness product maker, Vush, has a strong runway ahead of it, says newly installed joint GM and marketing chief, Liana Lorenzato. And having earned her stripes in challenging advertising and category norms at Modibodi, the brand builder isn’t afraid of the challenge of another sensitive product to position in market.
UM appointed as Canteen’s media agency, NFP retains whiteGrey for brand and creative
UM, a leading global media agency, has been appointed as the media agency of record for Canteen, an Australian organisation dedicated to supporting young people impacted by cancer. The partnership aims to increase supporter numbers and extend reach to younger demographics.
AI knowledge gap ‘worst I’ve seen’: Money, time, fear keeping marketers on backfoot – Princess Cruises, Care Pharma join This is Flow project to address hold-ups, agency ‘extinction event’
The AI revolution is upon us but the knowledge gap is unprecedented and the learning curve steep. Many in marketing are happier to keep the new tech at arms length – fears of getting AI wrong, given the the unique ethical and security concerns, are at the crux of the issue. Boss of AI consultancy Move 37 and former The Royals founder Dave King says the AI knowledge gap is the biggest he’s seen in his career and the only solution is for marketers to get into the tech and experiment for themselves. It’s what indie media shop This is Flow is looking to tackle, last week launching the first of a workshop series it’s coined ‘Playgroup’. The first session, fronted by King, attempted to crack through some reservations and give clients a holistic view of AI and what it can do for their organisation. So far, it seems to have landed but marketers from Princess Cruises and Care Pharma point to time and money as a key barrier to broader AI deployment. Nonetheless, former STW CCO turned advisor Chris Savage suggests that the agency is on the right track but with clients likely to in-house their future AI capabilities, he says agencies will also need to get their own houses in order via AI and automation if they’re to avoid an “extinction event”.
Flight Centre soars with Qualtrics AI-powered customer experience program
Flight Centre, one of the world’s largest travel retailers, is leveraging a new AI-powered customer experience program developed to enhance customer experience and agent productivity.
‘A little alarming’: ACCC net widens in latest data products and services report to breaches, fines, enforcement and consumer ‘harm’ beyond privacy reform – ID hashing, location data, clean rooms face more pressure
It’s not sexy but like AI, it’s going to affect your job – and your company. Another salvo in the fast approaching privacy regime set for tabling in parliament in August was fired last week by the ACCC around how personal information is collected and used by data firms – Experian, Nielsen, Publicis-owned Epsilon and Woolworths-owned Quantium were among those flagged by the competition regulator last week in its eighth interim report as part of the multi year Digital Platforms Inquiry. And to be blunt, any professional working in ecom, marketing, customer experience, digital advertising and data and analytics is going to have a rude shock for what they can do now versus what is likely in a year or perhaps a bit longer. But UNSW Business School’s Professor of Practice, Peter Leonard, says last week’s release by the ACCC of its Data Products and Services interim report makes “every firm in this economy a data firm.” And in the short-term, that’s not good news for most companies because their data readiness and maturity is not matched by the “fundamental change” which will force everyone to “rethink their understanding” of what even defines personal information” according to ADMA’s Director of Legal and Advocacy, Sarla Fernando.Leonard and Fernando are joined by Capital Brief’s Legal and Regulatory Affairs Correspondent, Laurel Henning and Civic Data’s founder, Chris Brinkworth. And for a tantalising teaser, Future Media’s Ricky Sutton lays out the changes Google is making to its search engine which is already seeing organic referral traffic to publishers abroad drop 40 per cent – brands, he says, are facing similar declines.