Westpac’s mobile phone push notifications to alert customers about opportunities to earn bonus interest on their savings has managed to add $21 million into the bank accounts of those who’ve engaged so far.
Author: admin
UM appointed as Canteen’s media agency, NFP retains whiteGrey for brand and creative
UM, a leading global media agency, has been appointed as the media agency of record for Canteen, an Australian organisation dedicated to supporting young people impacted by cancer. The partnership aims to increase supporter numbers and extend reach to younger demographics.
Anytime Fitness and The Hallway launch ‘Find Your Fit’ audio campaign on Spotify
Anytime Fitness Australia, in collaboration with The Hallway, has launched a new audio campaign under the ‘Find Your Fit’ creative platform.
Samsung Ads and Nielsen study proposes ‘Rule of 30’ for optimised TV ad spend
A new study by Samsung Ads and Nielsen suggests advertisers could optimise their reach and efficiencies by allocating 30% of their Total TV budget to ad-funded streaming.
Tackling the taboo: Former Modibodi CMO details her plan as she takes the GM and marketing reins at Aussie sexual wellness firm, Vush
Flush with triple-digital year-on-year growth and riding the wave of the wellness trend, Australian-owned sexual wellness product maker, Vush, has a strong runway ahead of it, says newly installed joint GM and marketing chief, Liana Lorenzato. And having earned her stripes in challenging advertising and category norms at Modibodi, the brand builder isn’t afraid of the challenge of another sensitive product to position in market.
NAB, TBWAMelbourne unveil latest ‘Wrangle your Money’ spot
National Australia Bank (NAB) has collaborated with TBWAMelbourne to launch a new bookkeeping tool, ‘NAB Bookkeeper’, as part of the ‘Wrangle Your Money’ campaign.
‘A little alarming’: ACCC net widens in latest data products and services report to breaches, fines, enforcement and consumer ‘harm’ beyond privacy reform – ID hashing, location data, clean rooms face more pressure
It’s not sexy but like AI, it’s going to affect your job – and your company. Another salvo in the fast approaching privacy regime set for tabling in parliament in August was fired last week by the ACCC around how personal information is collected and used by data firms – Experian, Nielsen, Publicis-owned Epsilon and Woolworths-owned Quantium were among those flagged by the competition regulator last week in its eighth interim report as part of the multi year Digital Platforms Inquiry. And to be blunt, any professional working in ecom, marketing, customer experience, digital advertising and data and analytics is going to have a rude shock for what they can do now versus what is likely in a year or perhaps a bit longer. But UNSW Business School’s Professor of Practice, Peter Leonard, says last week’s release by the ACCC of its Data Products and Services interim report makes “every firm in this economy a data firm.” And in the short-term, that’s not good news for most companies because their data readiness and maturity is not matched by the “fundamental change” which will force everyone to “rethink their understanding” of what even defines personal information” according to ADMA’s Director of Legal and Advocacy, Sarla Fernando.Leonard and Fernando are joined by Capital Brief’s Legal and Regulatory Affairs Correspondent, Laurel Henning and Civic Data’s founder, Chris Brinkworth. And for a tantalising teaser, Future Media’s Ricky Sutton lays out the changes Google is making to its search engine which is already seeing organic referral traffic to publishers abroad drop 40 per cent – brands, he says, are facing similar declines.
Click & collect: the Australian retail landscape’s new darling
ShopFully, an international tech company in Drive to Store, has discovered that 70% of Australian consumers are now opting for Click & Collect when shopping online. The company, which joined MEDIA Central Group in 2023, is now a partner to over 500 top retailers and brands in 25 countries, operating with a team of over 450 individuals focused on Digital Retail.
Tourism Australia appoints Digital & Marketing Operations GM as pitch nears end
As Tourism Australia moves into the final stages of its long-awaited creative and digital pitch pitch, the national tourism body has moved to officially appoints Melinda Walters to the role of General Manager, Digital & Marketing Operations.
Flight Centre soars with Qualtrics AI-powered customer experience program
Flight Centre, one of the world’s largest travel retailers, is leveraging a new AI-powered customer experience program developed to enhance customer experience and agent productivity.