Unilever has launched the first Magnum bite-sized Bon Bons, joining the likes of Ben & Jerry’s and Yasso in embracing a growing shift in the snacking category towards smaller, more frequent meals throughout the day.
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OzTAM taps Snowflake’s Data Clean Rooms to integrate BVOD audience data into single VOZ dataset
Australian commercial TV measurement alliance OzTAM has partnered with AI Data Cloud company, Snowflake, to leverage its Data Clean Rooms for VOZ Streaming data enablement solution.
Big Red Group partners with Welcome to Country to boost Indigenous tourism
Experience marketplace Big Red Group has partnered with Welcome to Country, a non-profit organisation that helps First Nations entrepreneurs to monetise their cultural products and services through an online marketplace.
Revealed: Alarming leakage of sensitive data from Real Time Bidding exposes Australia’s defence personnel and political leaders to blackmail by foreign actors
Sensitive personal information regarding Australian defence personnel and political leaders is being leaked via ad exchanges and the digital advertising supply chain – and potentially accessed by foreign states and non-state actors, raising grave national security concerns.
Unilever triples gaming spend to engage new consumers in personal care brands
Unilever has tripled its marketing investment in the gaming sector over the past three years, leveraging partnerships with platforms such as EAFC, Fortnite, Roblox, and Minecraft to engage new consumers for its Personal Care brands.
Adobe taps Dentsu Creative for global Digital Media account; picks Stagwell network for campaigns and social
Adobe has chosen Dentsu Creative as its lead global scaled creative and content agency for its Digital Media Business (DMe). The tech vendor has also appointed Stagwell as its global lead for creative campaigns and social content for its DMe business.
Optus leans into small business support in new campaign from Emotive
Optus has collaborated with independent creative agency Emotive to launch a new integrated campaign and brand platform for the Australian small business community, titled ‘We’re All In’.
Golfspace grows membership 300%, drives $4m in revenue with data-driven marketing and community engagement approach
GolfSpace, a premium indoor golf experience company, has grown its weekly membership base by over 300% since January 2024, growth it’s attributing to a data-driven marketing approach that’s now led to $4m in revenue.
Chery Motors taps M&C Saatchi Group for Jaecoo brand launch in Australia
Global automotive manufacturer, Chery Motors, has appointed M&C Saatchi Group to spearhead the launch of its Jaecoo brand in Australia. The partnership will utilise various disciplines from the M&C Saatchi Group, including Creative, PR, Influencer, and Social.
Hydralyte aims to drenches thirst with first TVC in three years
Hydralyte has debuted its first work with Five by Five Global – an TVC called ‘Drench your Thirst’ which employs hyperbole to amplify the impact of the rehydration formula.