Troy Muir, former director of digital experience at Movember, has joined the ranks of LifeChanger, a not-for-profit organisation focused on preventative mental health and wellbeing. Muir will serve as the new marketing and technology executive, bringing his extensive experience in digital platforms and AI to the table.
Author: admin
Google loses antitrust case. Judge finds it abused its market power in search
“After having carefully considered and weighed the witness testimony and evidence, the court reached the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly.”
Kogan.com reports steady Q4 performance amidst cost of living pressures
Australian e-commerce giant Kogan.com has reported a steady performance for the quarter ending June 2024, with a return to revenue growth despite a 1.5% year-on-year (YoY) decline in gross sales to $154.6 million.
CareSuper wins branding battle in Spirit Super merger
CareSuper and Spirit Super have revealed the name of the new fund that will be created by both businesses merger in November, creating a combined fund of 550,000 members and approximately $52 billion in funds under management.
7-Eleven Australia trials next-gen Pay & Go tech in 10 stores
7-Eleven Australia has launched a 10-store trial of its next-generation Pay & Go technology, in partnership with US checkout-free technology business Grabango.
Designing for data, how hyper-personalisation wins – and why an ‘uncomfortable’ in-house team beats ‘best of the best’ agencies: Intuit Mailchimp global CMO
Tough cost-of-living conditions have put brand trust on a par with free shipping and promotions with consumers, Mailchimp’s global CMO, Michelle Taite admits. Speaking to Mi3 at the martech vendor’s Sydney conference last week, the self-professed “design for data” marketing leader says finding a way to connect as a brand that simultaneously encourages data sharing is critical at a time where consumers are questioning concepts of value against decisions they’re making about their finances. And the only way to do that is through hyper-personalisation and B2B creative that “makes you feel uncomfortable”, she says. Which is why Taite and her team are bringing the vendor’s ‘Email is Dead’ exhibition, which ran at the London Design Museum last year, to Australia for the second edition of South by Southwest Sydney this October. More cost-effective than a TVC, she says, the exhibit attracted 25,000 attendees and 5.7 million social media impressions. It’s just one example of how Taite is striving to unite a creative B2B brand approach with first-party data acquisition enabling Mailchimp to harness insights it then uses to fuel hyper-personalised experiences, connection and commercial outcomes for marketers.
NBL teams up with Speak Communications and The Gifted Group for 2024/25 season
The National Basketball League (NBL) has appointed SPEAK Communications and The Gifted Group as its official Public Relations and Talent agency partners for the 2024/25 season in Australia. The agencies have been charged with helping to elevate the NBL’s visibility, popularity, and engagement with a growing audience both domestically and internationally.
Revlon paints the town – and Luna Park – red for International Lipstick Day
Revlon, Australia’s iconic lipstick brand, has celebrated International Lipstick Day with an array of marketing activities stretching from social media and influencer activations to animation technology that freshened up the face of Luna Park Sydney with red lippie.
McDonald’s, Coke, UberEats, YouTube pile into gaming as PwC suggests in-game ad revenue has overtaken news media – and will double in four years
Australian brands will spend more than a billion dollars on advertising inside gaming environments this year, according to latest PwC figures, overtaking the combined advertising of digital and print media for the first time. By 2028, the firm suggests Australia’s in-game ad market will eat $2bn in local ad dollars. Engagement is massive – and younger audiences are spending more time gaming than on social media. Which provides an indication of how big the market will become.
Influencer posts sway more young Aussies than TV ads, reveals new report
Over half of Australians aged 18 to 29 are more likely to try a new product based on an influencer’s post, according to a new report by IZEA in collaboration with influencer and content specialist agency Hoozu.