Written by Andrew Thornton, AMI Chair. I recently read an article in an Asian business magazine where the author opened with the gambit: ‘there’s no such thing as AI…yet’. The author went on the explain that most ‘AI’ is no more than sophisticated (but evolving) machine learning. True AI (where the technology thinks for itself)… Continue reading Is it time to regulate AI in marketing?
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How marketing has changed in the last 90 years?
Over the past 90 years, marketing has undergone significant change and massive transformation due to advancements in technology, shifts in consumer behaviour and the way we work in our profession. What follows are my top 10 shifts that have impacted the competencies marketers need to today and the way marketers go about building brands for growth.
AMI ANZMAC Applied Research Grants
AMI ANZMAC Applied Research Grants. Bridging the industry–academic gap. What a great start to our grants program.
Professional certifications can give you that career edge
In today’s competitive workplace, professional certifications are important for career progression as they add credibility to your expertise and standing as a professional marketer.
Harnessing the power of AI to upskill in modern marketing
The future of marketing is exciting, and no doubt AI will transform the industry significantly. How we, as marketers embrace and apply technologies such as AI, will set us apart from our competitors as we seek every edge to be the best marketers that we can be.
Professional Development – can you afford not to invest in your career?
In today’s competitive work environment, professional development is a critical part of your career development. Unfortunately, it is often neglected or overlooked. But, ask yourself this: can you afford not to invest in your career?
Purpose-led and sustainability marketing top of mind for Australian Marketers
Four new award categories added to this years prestigious Marketing Excellence Awards. The new additions reflect the consumer trends of sustainability and purpose-led brands around the world.
2023 AMI Marketing Excellence Awards- Why you should enter
AMI’s Awards for Marketing Excellence. Here are some reasons why you should submit entires to this year’s awards and have your work rewarded and recognised by your peers.
This year the Australian Marketing Institute has partnered with The Customer Show
The Customer Show brings together 2500+ leading CX and Marketing professionals to create networking opportunities and updates on industry trends from over 100 speakers. It’s here they will be speaking on the importance of aligning your internal business structure to improve your CX.
Why Professional Networking Is Essential for Your Career
Why professional networking is essential to your career. We explore the types, benefits of professional networking and provide some tips to become an effective networker.