McDonald’s Australia and New Zealand is set to launch a new promotion, ‘Surprize Fries’, in partnership with a host of agencies including tms, Akcelo, DDB, Creata, Digitas, Track, Mango, and OMD.
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Westfield, Disney extend partnership into second year
Westfield has entered a second year of collaboration with The Walt Disney Company, extending their partnership into 2024.
The Hallway and Wholegreen Bakery unveil world’s first GF ‘cardboard cake’
Independent advertising agency, The Hallway, has teamed up with Sydney Gluten free bakery, Wholegreen Bakery to create what they’re calling the world’s first ‘Cardboard Cake’.
Be worried: Australian privacy commissioner on what brands need to do next to comply with personal information, fair data use and breaches as AI threat looms
There’s ever-growing consumer concern around the way personal information is handled off the back of Australia’s high-profile data breaches at Optus, Medibank and Latitude as well as AI use, says former privacy and now information Commissioner, Angelene Falk – and brands should be worried. Prevention is better than cure when it comes to meeting consumer demands and forthcoming privacy legislative change, and Falk is urging businesses to ensure data breach plans are not gathering dust but are operationally ready. Where businesses also need to do better is around the human intersection with systems and information, Falk says. That’s especially the case with more AI on its way, consuming more and more data sets, often without the ethics of human oversight, from all edges of the internet.
Gazman parent company Austin Group expands partnership with SAP Emarsys
Australian menswear parent company, Austin Group, has extended its partnership with SAP Emarsys to enhance customer engagement across its Cable Melbourne and Perri Cutten brands.
Aesop styles up a digital and martech overhaul to drive ecommerce sales, omnichannel customer success rates – but it can’t be done without securing trust and an exchange of first and zero-party data, says the luxury brand’s digital chief
Faced with under-industry average ecommerce sales, a desire to win back lapsed customers, along with ambitions to increase replenishment and frequency rates, luxury beauty brand posterchild, Aesop, has embarked on a digital and martech strategic plan and personalisation journey. Now owned by industry giant L’Oreal, plans are underway to discover which tech stacks and capabilities can be leveraged to further Aesop’s omnichannel customer experience quest. Through all of it, Aesop’s digital strategy leader Richard Lindmark is only too well aware of the need to obtain zero and first-party data to drive its personalisation and experience ambitions. And that means putting customer trust before everything else.
Retail struggles to continue into 2024, but H2 looking up: Deloitte
Deloitte Access Economics has released its latest Retail Forecasts report, painting a grim picture of Australia’s retail sector in 2023, while 2024 is forecast to be a year of two halves, with the second half looking more optimistic.
Commbank, Microsoft extend Gen AI partnership to enhance CX and cybersecurity
The Commonwealth Bank of Australia (CBA) is expanding its existing partnership with tech giant Microsoft, with a focus on initiatives to improve customer experiences and cybersecurity. The extended partnership will concentrate on the wider adoption of generative AI (Gen AI) and ongoing cybersecurity initiatives.
NRMA Insurance taps Accenture Song’s global network to reimagine customer experience
NRMA Insurance has appointed Accenture Song, leveraging the consultancy’s capabilities across marketing, customer experience, digital, design, and communication to reimagine its end-to-end customer experience.
Macca’s kicks off footy season with star-studded campaign via DDB
McDonald’s Australia has kicked off a new campaign to mark the return of the Rugby League season, leveraging its partnership with the sports code across a number of star-studded spots.