David Robertson, Chief Economist at Bendigo Bank, has maintained his long-held view that the Reserve Bank of Australia (RBA) cash rate will remain unchanged throughout the year in his his July Economic Update.
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Former NRMA, Virgin, Wotif marketer Michael Betteridge travels onto c-suite, becoming chief commercial and operations officer for Travel the World
Former NRMA, Virgin marketer and travel and tourism executive, Michael Betteridge, has become the new chief commercial and operations officer for travel services provider, Travel the World Group.
Mi3 launches FY25 Marketing Customer Benchmarks: 105 companies, $3bn spend, three-speed marketing emerges
Australia is experiencing a three-speed marketing economy as KPIs are upended and priorities exponentially diversify for marketing leaders in the midst of the dour economic climate and changing business needs.
Booktopia enters voluntary administration, explores sale and recapitalisation options
Booktopia Group and its subsidiaries have entered voluntary administration two weeks after calling a trading halt at the ASX-listed online retailer and amidst concerns for its financial future.
Connected TV ad frequency up, screen strategies favour dOOH and digital video bundling, IAB report finds
Digital video advertising investment across all screens (mobile, desktop and CTV) is now a significant or regular part of marketing activity for 92% of advertisers, according to IAB Australia’s new Video Advertising State of the Nation Report.
Fully chalked. Survey says ‘No more cringe slang’ in comms. What’evs girlfriend. Mic drop
Hello fellow kids, Exclaimer, the email signature management platform, dropped a survey looking at how different generations feel about formality in email marketing. Turns out, brands might need to rethink their email game, ’cause a big chunk of consumers of all ages are vibing with formal language.
7 in 10 Aussies use Chinese marketplaces, Temu tops the list
Chinese marketplaces are gaining popularity among Australian consumers with 7 in 10 of us shopping in these ecommerce spaces over the last year, according to a recent survey by Omnisend.
Earning attention with bowl haircuts: Why Google partnered up with Sharon Strzelecki and tapped B2C playbook for new B2B blitz
Too many marketers engage in the “cardinal sin” of taking B2B audience attention for granted, according to Emotive’s managing partner and head of strategy, Michael Hogg. But not this time, reckons Google’s group marketing manager, Duncan McGrath. A new campaign created by the pair and launching this week sees Google teaming up with Australia’s favourite bowlcutted netballer Sharon Strzelecki, to show how easy it is for small firms to set-up an advertising program on Google Search or YouTube with the help of AI and some entrepreneurial spirit. It’s anything but traditional B2B marketing.
Chobani GMs of demand and growth exit, newly installed MD unwraps new-look strategy – with profit powering purpose
Chobani is incubating a major culture change amid a shake-up of roles and priorities at the yoghurt brand after a multipack of recent senior exits. The return of a dedicated GM of marketing focused on boosting brand awareness and perceptions, along with a new-look GM of science and innovation role plus heavy emphasis on channel expansion are cornerstones of new MD Scott Hadley’s strategic overhaul as he plots a path to sustainable growth. Following departures of GM of growth, Olivia Dickinson, and GM of demand, Julia Clark, plus others, Hadley is restructuring for effectiveness and efficiency. The aim of the game is profit that enables purpose – while improving product accessibility.
Endeavour Group taps BMF as lead creative agency
Endeavour Group, a prominent player in Australia’s drinks and hospitality sector, has appointed BMF as its lead creative agency.