Arid Zone has won four categories at the 2023 APPA (Australasian Promotional Products Association) Awards Night held in Sydney last week for their collaboration with Coors (Good Drinks Australia), TCL (via Agency Clutch Media) and the Victorian Department of Education.
Author: admin
Payments, loyalty & technology leader joins Wink
Loyalty, promotions, rewards and incentives leader Think Wink Pty Ltd (“Wink”) is welcoming a new Chief Executive Officer as it begins the next phase of its exciting growth.
Are We at the Peak of AI Euphoria?
Technologies that were once the stuff of science fiction shelves in public libraries have become integral part to our daily lives, from voice-activated virtual assistants to recommendation algorithms shaping our online experiences. This AI boom has led many to ask the question: Are we at the peak of AI euphoria, or is this just the beginning of our robot overlords’ rise to power?
Continuous learning: The mark of a great marketer
Overall, taking these opportunities to learn and grow as a marketer is something I find inspiring. Continually learning really boils down to keeping your mind and eyes open as much as possible each day, adopting and developing skills and techniques in everyday ways.
What would you do if you’d have only 10 days to improve your website’s ranking on Google?
In today’s dynamic landscape of online visibility, securing a prime spot on Google’s search results has become a vital goal for businesses of all sizes and for many, is the holy grail of online success. This pursuit encompasses a strategic blend of search marketing and content marketing endeavours, reflecting the dynamic nature of contemporary digital landscapes.… Continue reading What would you do if you’d have only 10 days to improve your website’s ranking on Google?
Is it time to regulate AI in marketing?
Written by Andrew Thornton, AMI Chair. I recently read an article in an Asian business magazine where the author opened with the gambit: ‘there’s no such thing as AI…yet’. The author went on the explain that most ‘AI’ is no more than sophisticated (but evolving) machine learning. True AI (where the technology thinks for itself)… Continue reading Is it time to regulate AI in marketing?
How marketing has changed in the last 90 years?
Over the past 90 years, marketing has undergone significant change and massive transformation due to advancements in technology, shifts in consumer behaviour and the way we work in our profession. What follows are my top 10 shifts that have impacted the competencies marketers need to today and the way marketers go about building brands for growth.
Dan Murphy’s, Flybuys, REA face serious media buying upheaval as Magnite, Pubmatic cut the cord to MediaMath; Searchlight debt reversal sunk DSP, Trade Desk in box seat
Major Australians brands including Dan Murphy’s, Flybuys and REA Group face significant disruption to their media buying and a fast, forced march to a new demand side platform after MediaMath’s DSP rapidly unravelled. Supply side platforms including Magnite and Pubmatic – the two biggest unsecured creditors in one of adtech’s biggest bankruptcies – cut the cord. The shambolic nature of the MediaMath closure reflects speed at which the bankruptcy decision was taken, say company insiders, who claim the move to bring down the curtain was triggered by investment firm Searchlight’s decision to pull the pin on their support for more than $150M in debt. With three potential buyers having evaporated, time ran out for the one time darling of the DSP world – which ironically was carving a solid foothold and reputation in Australia.
AMI ANZMAC Applied Research Grants
AMI ANZMAC Applied Research Grants. Bridging the industry–academic gap. What a great start to our grants program.
Professional certifications can give you that career edge
In today’s competitive workplace, professional certifications are important for career progression as they add credibility to your expertise and standing as a professional marketer.