Medibank, the Australian health insurance provider, has announced it will return a further $215 million to its customers as part of its Covid-19 support package. The funds will be distributed through a $200 million cash back program that’s expected to be deposited into customers’ bank accounts by the end of September 2024.
Author: admin
Qantas Group reports 13% profit dip, announces major investments into customer satisfaction boost
Qantas Group has reported an underlying profit before tax of $1.25 billion for the first half of 2024, marking a 13% decrease from the same period in FY23.
eBay Australia and Australian Fashion Council award $100,000 to Dempstah in Circular Fashion Fund
eBay Australia, in collaboration with the Australian Fashion Council (AFC), has announced Dempstah as the winner of the 2024 Circular Fashion Fund.
Digital Australia 2024 report: Social media dominates as TikTok engagement and advertising surges, TV and streaming TV viewing declines
A new report from Meltwater and We are Social shows hefty growth in social engagement on TikTok, ongoing loyalty to Facebook and significant advertising dollars in both, against declining broadcast and streaming TV viewing across national consumers.
Foxtel launches connected Hubbl TV and ‘puck’ as a one sign-in entertainment gateway for 18 streaming, BVOD apps; Netflix, Disney+, Amazon Prime, Apple TV+, Stan, Paramount in
It’s not quite the viewer utopia of universal search for any content on any streaming or broadcaster app but Foxtel’s launch last night of a connected TV super hub aggregating 18 competing apps in a single platform with a one-time sign-in for all is getting close. Hubbl will see Hamish & Andy front a major consumer marketing effort designed to tap growing viewer frustration managing dozens of streaming apps and subscriptions and the time it takes to find something to watch. Early results from Sky Glass in the UK and US – Hubbl’s genesis – indicates viewers spend less time choosing content and their viewing time and repertoire of shows and genres increases. “It’s a content-first experience, not an app-first experience,” Hubbl’s global Chief Product Officer, Fraser Stirling told Mi3 in what he argued was a groundbreaking shift in how people will connect with, manage and consume content.
Berries Australia launches first ‘Berry Basket’ campaign with Media Merchants
Media Merchants has launched its first campaign for Berries Australia, following a successful pitch last year. The ‘Berry Basket’ campaign is a collaboration between berry growers across Australia, led by Berries Australia and delivered through Hort Innovation.
Alinta Energy launches ‘True Power’ to educate Australians on energy transition
Alinta Energy has unveiled a new brand platform, ‘True Power’, aimed at educating Australians about their energy sources and the transition to net zero. The campaign, presented through an animated world, was created in partnership with BMF and Buck. It is backed by The Verve’s track, ‘Bittersweet Symphony’. The ‘True Power’ campaign explains that a blend of different energy sources is currently required to provide reliable and affordable energy. The campaign will be rolled out across TV, OOH, radio, and digital display.
Half of Aussies believe society is ‘broken’, Ipsos global survey reveals
A new global survey conducted by Ipsos has revealed half of Australians believe their society is ‘broken’ and the country is in decline.
Woolworths Group CEO Brad Banducci to step down as grocery price and competition senate and regulatory investigations heat up
Woolworths Group has confirmed Managing Director and Group CEO Brad Banducci, will be retiring in September 2024 after 13 years with the supermarket giant and 8.5 years as its group CEO. The news comes just days after the executive was seen to storm out of an ABC Four Corners interview investigating the dominance and profits of Australia’s two largest supermarkets and allegations of price gouging, anti-competitive behaviour and misleading consumer behaviour.
Salesforce, Tealium, Adobe, Treasure Data dominate Gartner’s first Magic Quadrant for Customer Data Platforms but Sitecore nowhere; Market may have already peaked – prepare for consolidation
With the shift to a greater reliance on first party data due to privacy pressures from regulators, and the need to extract maximum juice from advertising budgets thanks to pressure from the C-Suite, Australia’s marketers have been on a years long CDP “bender”. Now buyers have a new tool in the purchasing arsenal – the first ever Gartner Magic Quadrant for CDPs which rates providers on their ability to execute and the completeness of their vision. But Gartner’s leaders list is very different to the reality on the ground in Australia, where Tealium and Segment have the most customers. Instead Salesforce, which is probably under indexed locally, along with Tealium, Treasure Data and Adobe occupy the most expensive real estate on the Magic quadrant monopoly board – the Leaders quadrant. Sitecore however has not passed go, and did not collect two hundred dollars. It doesn’t feature in the report at all. Meanwhile, Gartner thinks the CDP bender may have already peaked.