As marketers, we are inundated with data from a smorgasbord of sources, which can sometimes become overwhelming. This means that some businesses don’t utilise the full potential of the data because their systems are unable to make it meaningful for them. As costs rise and attention plummets, marketers have the challenging task of building awareness. So, without the right insights, how can we ensure our message reaches our customers in the most cost efficient and sustainable way, that delivers results every time?
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Emerging Marketers Q&A: Kristie Atkins and Brittany Gann
Whether you’re a mentor or a mentee, the benefits of mentoring are undeniable. The Australian Marketing Institute’s Emerging Marketers Mentoring Program offers a comprehensive 7-month guided program which provides participants with a unique opportunity to learn new skills, build their professional network and further their careers. Today, we’re excited to share a Q&A from last… Continue reading Emerging Marketers Q&A: Kristie Atkins and Brittany Gann
Challenges and Opportunities for APAC Advertisers in 2022
In late 2021, Quantcast set out to understand what challenges would face marketers, agencies, and publishers alike in the year ahead, and where opportunities to succeed can be found. Following a comprehensive survey of almost 600 marketers and media professionals in the region, a few clear trends around what the industry expects to navigate in 2022 emerged.
Welcoming the Chair and Deputy Chair for AMI State Committees
To celebrate the start of 2022, we are pleased to advise the appointments for Chair and Deputy Chair for State Committees. The success of the Australian Marketing Institute is built upon the input of its volunteers who provide their professional expertise, passion for the marketing profession and dedication to providing value for our members. State… Continue reading Welcoming the Chair and Deputy Chair for AMI State Committees
Member Spotlight: Matthew Gherardi
My marketing journey has spanned across both consultancy and in house roles within a variety of industries including technology, retail, luxury automotive, agencies and not-for-profit organisations. Early in my career, I moved to London where I was able to gain valuable experience in driving online growth for Pearson Cycles (now called Pearson1860) global brand and eCommerce store.
Australian Marketing Institute announces joint partnership with the UK’s Chartered Institute of Marketing
Today, the Australian Marketing Institute (AMI) and the Chartered Institute of Marketing (CIM) announced a joint partnership to greater support marketers in Australia and the UK. In announcing the partnership, AMI Chair, Andrew Thornton, said: “this is a significant development that will strengthen the professional development opportunities for marketers in Australia as well as the UK. Members of the AMI and CIM will be able to take advantage of joint membership at a preferential rate, allowing for best practice, training and resources to be shared”.
Roll of honour for AMI’s longstanding members – December 2021
AMI is a robust community of dedicated marketing professionals – some of our valued members have been supporting the Institute and wider industry for multiple decades! We’re thrilled to commemorate the membership anniversaries of these longstanding members. Congratulations and thank you to all AMI Members reaching a significant milestone in 2021. We truly appreciate your commitment… Continue reading Roll of honour for AMI’s longstanding members – December 2021
Winners Announced for 2021 AMI Awards for Marketing Excellence
The Australian Marketing Institute (AMI) has announced the national and state winners for the 2021 AMI Awards for Marketing Excellence at this year’s award ceremony. For 40 years, the awards have been providing an opportunity to celebrate individuals and organisations that have achieved extraordinary success from innovative and effective marketing practices. Each of the 18-campaign… Continue reading Winners Announced for 2021 AMI Awards for Marketing Excellence
7 tips for a skills assessment for marketing professionals
Marketing professionals are experts at telling their client’s story and that’s the approach they should take when applying for a skills assessment for migration. At VETASSESS, we conduct skills assessments for three marketing occupations for people planning to migrate to Australia. When we receive an application for an assessment, we want a full picture of the person’s career so that we can fully understand their skills and experience. Marketing professionals are in… Continue reading 7 tips for a skills assessment for marketing professionals
Advancing My Marketing Professionalism With DMI Pro: Bruce Murphy
”Shortly after gaining my Certified Practicing Marketer (CPM) accreditation this year, I came across the Certified Digital Marketing Professional (CDMP) course on the AMI website. The program stood out from the others that I’ve seen as it’s the only professional certification to be endorsed by AMI and is based on a certification framework from the Digital Marketing… Continue reading Advancing My Marketing Professionalism With DMI Pro: Bruce Murphy