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Experience financial services marketing leader, Todd Stevenson has joined Aware Super in the newly created role of head of brand, marketing and digital for member growth.

Nearly 17 million Australians engaged with online games in June 2025, according to Ipsos iris data. This represents a 3.9% increase in online gaming usage over the past year. “Australians are embracing online gaming in huge numbers, with nearly 17 million visiting a games website or app in June, new Ipsos iris data shows,” according to the Ipsos iris data.

Platypus Shoes has partnered with Live Nation’s in-house music and experiential agency, Connect by Live Nation, to launch a new loyalty program targeted at Gen Z consumers. The initiative aims to engage younger consumers through a blend of community, culture, and music collaborations, offering a range of exclusive benefits, including early access to product launches and special events.

Creative effectiveness consultancy, Cubery, has released a quarterly ranking of Australia’s most memorable advertisements, with Telstra’s ‘Wherever We Go’ taking out the top spot for Q2 2025, mentioned by 28% of survey respondents.

Carly Yanco has been appointed as the Chief Marketing Officer (CMO) of ING Australia following the departure of Danielle Hamilton after nearly three years in the post.

Olay has introduced a new brand platform, ‘Hello Better Me’, across Australia and New Zealand. The campaign seeks to align with a cultural shift towards more empowering and authentic beauty narratives, particularly for women in mid-life and beyond.

The Pistol has been appointed to spearhead the strategy, go-to-market, enablement, and growth of the Liquor Legends Retail Media program. This initiative is powered by Zitcha, a retail media platform developed and incubated by The Pistol.

Commercial Radio Australia and Triton Digital’s latest podcast data shows 52% of Australians are now listening to or watching podcasts each month, more than doubling in the past five years from 25% of Australians back in 2020. The news comes as CRA confirms extension of its partnership with Triton Digital on the rankings tracker.

The IAB Australia Retail Media State of the Nation 2025 Report shows seven in 10 advertisers and agencies engaged in retail media have increased their investment over the past year. But frustrations with clear, standardised measurement and transparency within the retail media sector is growing.

The UK’s Marks & Spencer (M&S) has debuted its fashion line in David Jones stores across Australia, marking its first international wholesale partnership in its Fashion business.