Bronwyn Heys – CEO Australian Marketing Institute – January 2026 Over the next two years, the role of the Chief Marketing Officer will change more than it has in the past decade. Insights from a recent Macquarie University ANZMAC panel, combined with emerging industry research, point to a decisive shift: marketing leadership is moving from… Continue reading The CMO’s Real Job Now: Connecting the Enterprise for Growth
Author: Marcom AMI
How Strategic Brand Revitalisation Redefined HMRI’s Role in Healthcare
Winning Campaign:Brand Revitalisation – Re-branding the Hunter Medical Research Institute Organisation:Guts Creative in partnership with Hunter Medical Research Institute Campaign Background & Objectives Hunter Medical Research Institute (HMRI) is Australia’s largest regional medical research institute, based in Newcastle, NSW, with more than 1,700 researchers and 25 years of world-leading breakthroughs. In 2022, HMRI’s new Institute… Continue reading How Strategic Brand Revitalisation Redefined HMRI’s Role in Healthcare
The Marketing Resistance Effect
How Overprescribed Marketing Tactics Are Fueling Brand Resistance and What Thoughtful Marketers Can Do About It Once Upon a Time, Antibiotics Changed Everything When antibiotics first appeared, they were nothing short of miraculous. They saved lives, healed infections, and revolutionised modern medicine. For the first time in history, a single pill could stop something that… Continue reading The Marketing Resistance Effect
Unlocking Creativity: How Agency Collaboration Becomes a Brand’s Competitive Edge
Author: Sarah Murphy – Campaign Initiative Manager, ANZ Bank Marketing has never been more complex. Teams are under pressure to move faster, solve more problems internally, and deliver stronger results – all while navigating fragmented channels, evolving technologies, and rising consumer expectations. Yet many brands respond by narrowing who they collaborate with – treating agencies… Continue reading Unlocking Creativity: How Agency Collaboration Becomes a Brand’s Competitive Edge
AI Marketing Skills, Capabilities and Standards
Australian Marketing Institute and equitably.ai Partner to Elevate AI Marketing Skills, Capabilities and Standards Across Australia The Australian Marketing Institute (AMI) has announced a strategic partnership with equitably.ai to advance AI marketing skills, training quality, and professional standards across Australia. The collaboration is designed to help marketers, organisations, and industry leaders build AI marketing skills with confidence and the commercial… Continue reading AI Marketing Skills, Capabilities and Standards
Welcoming the 2026 Australian Marketing Institute State Committees
Celebrating the leaders shaping the future of Australian marketing As we begin 2026, the Australian Marketing Institute is pleased to welcome the new State Committee Members joining AMI across the country. Your expertise, enthusiasm and commitment strengthen our national community and support AMI’s mission to ignite brilliance within the marketing profession. We also congratulate the… Continue reading Welcoming the 2026 Australian Marketing Institute State Committees
Reimagining Marketing Careers in the Age of AI
By Bronwyn Heys, CEO – Australian Marketing Institute As CEO of the Australian Marketing Institute, my role is to guide both our profession and its next generation of talent through transformative change. Today, the rise of artificial intelligence (AI) is reshaping the entry-level marketing landscape. Recent research from Stanford and others reveals a troubling trend:… Continue reading Reimagining Marketing Careers in the Age of AI
How AI video is quietly changing the way we market
AI video isn’t the future. It’s already here. And it’s making creative marketing faster, cheaper and more cinematic than ever before. At Brand IQ, we’ve been experimenting, testing, and pushing the limits of what these tools can do. One of our recent projects was for AMI. We wanted to bring their key brand elements to… Continue reading How AI video is quietly changing the way we market
Australian Marketing Institute Announces 2025 Marketing Excellence Awards Winners
Sydney, 15 August 2025, Australia’s boldest marketers and sharpest creative minds were in the spotlight as the Australian Marketing Institute unveiled the winners of the 2025 AMI Marketing Excellence Awards. Held at Sydney’s iconic Ivy Ballroom, the annual Long Lunch brought together over 300 industry professionals for an afternoon of recognition, inspiration and high-impact connection.… Continue reading Australian Marketing Institute Announces 2025 Marketing Excellence Awards Winners
AI’s New Frontier in Marketing
By Bronwyn Heys, AMI CEO As marketers, we’ve always sought tools that inform and inspire. But today, we’re standing at the edge of an evolution one where AI doesn’t just help us think, it helps us act and actually perform at our best. From my perspective, this is more than a technological shift. It’s a… Continue reading AI’s New Frontier in Marketing