By Bronwyn Heys, CEO – Australian Marketing Institute As CEO of the Australian Marketing Institute, my role is to guide both our profession and its next generation of talent through transformative change. Today, the rise of artificial intelligence (AI) is reshaping the entry-level marketing landscape. Recent research from Stanford and others reveals a troubling trend:… Continue reading Reimagining Marketing Careers in the Age of AI
Author: Marcom AMI
How AI video is quietly changing the way we market
AI video isn’t the future. It’s already here. And it’s making creative marketing faster, cheaper and more cinematic than ever before. At Brand IQ, we’ve been experimenting, testing, and pushing the limits of what these tools can do. One of our recent projects was for AMI. We wanted to bring their key brand elements to… Continue reading How AI video is quietly changing the way we market
Australian Marketing Institute Announces 2025 Marketing Excellence Awards Winners
Sydney, 15 August 2025, Australia’s boldest marketers and sharpest creative minds were in the spotlight as the Australian Marketing Institute unveiled the winners of the 2025 AMI Marketing Excellence Awards. Held at Sydney’s iconic Ivy Ballroom, the annual Long Lunch brought together over 300 industry professionals for an afternoon of recognition, inspiration and high-impact connection.… Continue reading Australian Marketing Institute Announces 2025 Marketing Excellence Awards Winners
AI’s New Frontier in Marketing
By Bronwyn Heys, AMI CEO As marketers, we’ve always sought tools that inform and inspire. But today, we’re standing at the edge of an evolution one where AI doesn’t just help us think, it helps us act and actually perform at our best. From my perspective, this is more than a technological shift. It’s a… Continue reading AI’s New Frontier in Marketing
2025 AMI Marketing Excellence Awards Finalists
This year, we are proud to spotlight the boldest and brightest in Australian marketing. These finalists have pushed creative boundaries, redefined engagement and delivered meaningful results. Our finalists, drawn from across Australia, have demonstrated remarkable creativity, strategic insight, and an in-depth understanding of their audience’s needs. From cutting-edge digital approaches to powerful social initiatives, their… Continue reading 2025 AMI Marketing Excellence Awards Finalists
AMI-ANZMAC APPLIED RESEARCH GRANTS 2025-2026
AMI and ANZMAC have allocated funds to provide a number of research grants that are applicable for industry-based research.
Winning the AMI Future Leader of the Year Award: A Moment of Pride and Gratitude
I had the incredible honour of being named the Future Leader of the Year at the Australian Marketing Institute (AMI) Marketing Excellence Awards. This recognition is not just a career milestone—it’s a celebration of the amazing teams I’ve worked with, the mentors who’ve guided me, and the transformative campaigns we’ve brought to life together. I’m… Continue reading Winning the AMI Future Leader of the Year Award: A Moment of Pride and Gratitude
Call for Participation: Research on Generative AI in Marketing
Are you a marketing professional based in Australia? We invite you to participate in an exciting research project exploring the use of generative AI in marketing practices. Led by academics at Deakin University, our study aims to understand how marketing professionals are integrating generative AI tools into their workflows, the benefits and challenges they encounter,… Continue reading Call for Participation: Research on Generative AI in Marketing
Grill Guests Chat Careers: CMO Insights From Matt Oakley & Nikki Atack
Two Englishmen, An Aussie & A Canadian Walk Into A Bar… The next Grill The Marketer guests are from Matt Oakley, CSO at 303 MullenLowe who’s releasing ‘The evolving role of the CMO – a Western Australia perspective’ and Nikki Atack, a senior marketer who oversees marketing, sales, and customer service at Pentanet. More… Continue reading Grill Guests Chat Careers: CMO Insights From Matt Oakley & Nikki Atack
The AI-First Marketing Team: Redesigning Roles, Rewriting Relevance
By Bronwyn Heys There’s a quiet revolution happening in marketing departments—and if you’re not hearing it, you’re not listening hard enough. AI isn’t just transforming how we work. It’s reshaping who works, why we hire, and what makes a high-performing marketing team. We are entering the era of the AI-first marketing team—teams built with artificial… Continue reading The AI-First Marketing Team: Redesigning Roles, Rewriting Relevance