This year, we’re excited to celebrate the most innovative campaigns that have redefined marketing boundaries, all crafted by some of the biggest names in the industry. Our finalists, drawn from across Australia, have demonstrated remarkable creativity, strategic insight, and an in-depth understanding of their audience’s needs. From cutting-edge digital approaches to powerful social initiatives, their… Continue reading 2024 AMI Marketing Excellence Awards Finalists
Author: Marcom AMI
The many benefits of being part of an industry awards program
Having just announced the finalists for this years AMI Awards for Marketing Excellence, I’m prompted to reflect on the benefits of entering an industry awards program. The benefits go beyond the obvious ones. Sure, there is the personal satisfaction and pride in being a finalist and winning an award or being part of a winning… Continue reading The many benefits of being part of an industry awards program
Obtaining the CPM Status– Is Much More Than Another Feather in Your Cap!
By: Bianca Haputhanthri, Marketing Consultant/ Brand Strategist It is an absolute privilege to be recognised as a Certified Practicing Marketer (CPM) from an entity such as the Australian Marketing Institute (AMI) which carries a rich heritage of igniting marketing excellence for over 90 years. The CPM designation is the preeminent professional benchmark exclusively tailored for… Continue reading Obtaining the CPM Status– Is Much More Than Another Feather in Your Cap!
Edith Cowan University Achieves Re-Accreditation for Innovative Marketing Programs
Edith Cowan University (ECU) has recently secured re-Accreditation for three of its leading-edge degree programs. This prestigious recognition underscores ECU’s dedication to upholding high standards in marketing education, both in theory and practice. The Australian Marketing Institute (AMI) re-Accreditation is a distinguished honor that requires programs to meet continued rigorous criteria, including social responsibility, analysis,… Continue reading Edith Cowan University Achieves Re-Accreditation for Innovative Marketing Programs
My Brilliant Career: A Journey from B2C to B2B Marketing
By: Cath Brands, Chief Marketing and Innovation Officer at Flintfox Intelligent Pricing & Rebates Marketing 101 My marketing journey kicked off in the dynamic world of B2C, where I was classically trained with major FMCG giants like Coca-Cola, Lion Nathan, and Jim Beam. It was an exhilarating ride, diving into every facet of marketing—from the… Continue reading My Brilliant Career: A Journey from B2C to B2B Marketing
Artificial Intelligence and Board Minutes – Issues Paper
Have you recently heard someone say: “Oh, you won’t need to do minutes anymore, AI can do it for you!” or “AI can generate a transcript, just use that for the minutes,” or even, “Why don’t you use something like Microsoft CoPilot to take the board minutes?” As more organisations integrate AI into their operations,… Continue reading Artificial Intelligence and Board Minutes – Issues Paper
How do you measure social media ROI? What are the metrics I should look for?
Before we dive into the technicalities, it’s crucial to understand the significance of social media ROI. In simple terms, social media ROI measures the value generated from the overall investment in social media by quantifying the return on investment from your social media efforts and costs. It reflects the money invested in a campaign compared… Continue reading How do you measure social media ROI? What are the metrics I should look for?
Australian Leadership Teams Adapt to Digital Transformation
Digital technology is a powerful tool for leaders in every industry, from business to government, to connect – but in order to get the best of it, we must embrace the process of digitisation. By Chris Fechner As a younger leader developing my understanding and craft, I often encountered disruptive new technologies and capabilities. These… Continue reading Australian Leadership Teams Adapt to Digital Transformation
From Engineer to Certified Practising Marketer: Embracing Passion, Perseverance, and Self-Learning
Discovering My True Passion In 2019, I found myself at a crossroads. Armed with a degree in Electrical Engineering, I was all set to embark on a traditional engineering career. However, fate had a different plan for me. I was inexplicably drawn towards the world of digital marketing, a field that was poles apart from… Continue reading From Engineer to Certified Practising Marketer: Embracing Passion, Perseverance, and Self-Learning
Do you need a career coach?
I have previously written about the importance of having a ‘career plan’. To recap, a career plan gives you a roadmap to your future. It outlines how you will get from where you are today to your ultimate career goal. With an end goal in mind, you can determine actions to get you get there.… Continue reading Do you need a career coach?