Author: Marcom AMI

My career has been defined by adaptability, continuous learning, and a deep passion for marketing. It all began at Coca-Cola in Queensland, where I learned the importance of sales and merchandising. I quickly grasped how promotions and pricing drive demand in retail, and with a branded car and endless supplies of product, I became the… Continue reading My Brilliant Career: Chris Taylor [CMO/CXO | Board Director | Consultant | FAMI | FCIM]

In a competitive employment market, being a member of a professional body can give you that edge. Whether its promotion with your current employer or when seeking a new role. The ACCC defines a professional body as ‘an organisation of people from the same industry. Their role is to help educate members, maintain high standards… Continue reading Why being a member of a professional body is a ‘no brainer’

By Helen Marsh – Strategic Marketing Lead, Capability at ANZ and CMO, GGWP Academy The Marketing Transformation Dilemma In the dynamic world of marketing, the pace of change seems relentless. Marketers are constantly adapting to new trends, channels, and technologies, from the rise of social media platforms like TikTok and Instagram to emerging technologies like… Continue reading Navigating the Era of Unrelenting Change: How Change Management Can Transform Marketing Teams

By: Bianca Haputhanthri, Marketing Consultant/ Brand Strategist It is an absolute privilege to be recognised as a Certified Practicing Marketer (CPM) from an entity such as the Australian Marketing Institute (AMI) which carries a rich heritage of igniting marketing excellence for over 90 years. The CPM designation is the preeminent professional benchmark exclusively tailored for… Continue reading Obtaining the CPM Status– Is Much More Than Another Feather in Your Cap!

Edith Cowan University (ECU) has recently secured re-Accreditation for three of its leading-edge degree programs. This prestigious recognition underscores ECU’s dedication to upholding high standards in marketing education, both in theory and practice. The Australian Marketing Institute (AMI) re-Accreditation is a distinguished honor that requires programs to meet continued rigorous criteria, including social responsibility, analysis,… Continue reading Edith Cowan University Achieves Re-Accreditation for Innovative Marketing Programs

By: Cath Brands, Chief Marketing and Innovation Officer at Flintfox Intelligent Pricing & Rebates Marketing 101 My marketing journey kicked off in the dynamic world of B2C, where I was classically trained with major FMCG giants like Coca-Cola, Lion Nathan, and Jim Beam. It was an exhilarating ride, diving into every facet of marketing—from the… Continue reading My Brilliant Career: A Journey from B2C to B2B Marketing

Have you recently heard someone say: “Oh, you won’t need to do minutes anymore, AI can do it for you!” or “AI can generate a transcript, just use that for the minutes,” or even, “Why don’t you use something like Microsoft CoPilot to take the board minutes?” As more organisations integrate AI into their operations,… Continue reading Artificial Intelligence and Board Minutes – Issues Paper

Before we dive into the technicalities, it’s crucial to understand the significance of social media ROI. In simple terms, social media ROI measures the value generated from the overall investment in social media by quantifying the return on investment from your social media efforts and costs. It reflects the money invested in a campaign compared… Continue reading How do you measure social media ROI? What are the metrics I should look for?