Marketing isn’t just about creativity & storytelling —it’s about delivering measurable business impact. Yet, 69% of marketers admit they need better financial fluency, and only 12% feel confident interpreting financial data. In today’s results-driven world, every dollar spent is scrutinised. If you can’t connect marketing to financial outcomes, you risk being sidelined in key business… Continue reading Marketers Who Speak Finance Get Ahead – Here’s Why
Author: Marcom AMI
The Case for Sustaining DEI in Business: Beyond Tokenism and Rhetoric
As Australia’s workforce grows more diverse, Diversity, Equity, and Inclusion (DEI) initiatives are more important than ever. Findings from the 2023-2024 Inclusion@Work Index reveal 30% of Australian workers have experienced discrimination and/or harassment at work. Yet, resistance to DEI efforts among Australian workers has risen from 3% to 7% over the past five years. This… Continue reading The Case for Sustaining DEI in Business: Beyond Tokenism and Rhetoric
Victoria Networking Event: Lawn Bowls – A Winning Blend of Fun & Connection
On Thursday, 13th February, the Victorian State Committee hosted a Lawn Bowls Networking Event, creating the perfect opportunity for Victorian marketers to connect in a relaxed and engaging setting. Despite the heat soaring to 35°C, followed by a refreshing downpour, attendees embraced the event in their own style—some networking indoors over a delicious cheese platter,… Continue reading Victoria Networking Event: Lawn Bowls – A Winning Blend of Fun & Connection
Australian Marketing Institute launches advanced, globally aligned Competency Assessment Tool
Sydney, February 10, 2025: The Australian Marketing Institute (AMI) today unveils its globally aligned Competency Assessment Tool, designed to equip businesses with the resources to help their marketing teams thrive and upskill in today’s rapidly evolving marketing landscape. The new online Competency Assessment Tool enables businesses to evaluate and develop their teams’ marketing skills, identify… Continue reading Australian Marketing Institute launches advanced, globally aligned Competency Assessment Tool
Just When You Figured Out Generative AI… Here Comes Agentic AI!
As we embrace 2025, a new AI powerhouse is reshaping the marketing landscape: Agentic AI. Unlike Generative AI—which creates reactive outputs—Agentic AI is proactive and autonomous, analysing data, making strategic decisions, and executing actions in real-time. Why Agentic AI Is a Game-Changer Personalisation at Scale Agentic AI evaluates customer behaviours and preferences, crafting tailored experiences… Continue reading Just When You Figured Out Generative AI… Here Comes Agentic AI!
My Brilliant Career: Carmen Smith – Head of Marketing, Media, and Communications at Quintessential
Bold opportunities come to those willing to embrace risk, change, and challenge – and that ethos has shaped my career journey. Over the years, I’ve worked on complex, high-stakes projects across industries, navigating cultural, logistical, and strategic challenges. Each experience has taught me valuable lessons about leadership, adaptability, and crafting lasting impact. One of my… Continue reading My Brilliant Career: Carmen Smith – Head of Marketing, Media, and Communications at Quintessential
New Year, New Way to Elevate Your Career
We understand that your time is precious, and staying on top of the latest opportunities, insights, and resources is essential for your career growth. That’s why we’re evolving the way we communicate with you. Starting this week, we’re replacing our multiple emails with a single, consolidated weekly newsletter. This means one go-to update in your… Continue reading New Year, New Way to Elevate Your Career
Connecting with Australia’s multicultural consumers in the spotlight at Australian Marketing Institute Awards and latest Perspectives series with ThinkNews Brands
How to best connect with the 51 per cent of Australian who identify as culturally and linguistically diverse (CALD) was in the spotlight when multicultural agency CulturalPulse picked up two gongs at the Australian Marketing Institute’s (AMI) Marketing Excellence Awards gala for its work engaging multicultural consumers to FIFA Women’s World Cup 2023. And at… Continue reading Connecting with Australia’s multicultural consumers in the spotlight at Australian Marketing Institute Awards and latest Perspectives series with ThinkNews Brands
Australia’s Premier Digital Marketing Leaders Converge at The Star Gold Coast for Digital Marketing Summit 2025
The highly anticipated Digital Marketing Summit 2025, an invitation-only premium forum, is set to take place on February 27-28, 2025, at The Star Gold Coast. This exclusive event brings together Australia’s most influential digital marketing leaders, innovative agencies, and solution providers for two days of intensive knowledge sharing and strategic networking. Industry Titans Take the… Continue reading Australia’s Premier Digital Marketing Leaders Converge at The Star Gold Coast for Digital Marketing Summit 2025
The Word of the Year Is “Brain Rot” – Why Marketing Must Lead the Charge for Positive Change
Author: Wanju Lee – Media & Audience Lead, ANZ Bank Each year, certain words capture the zeitgeist of our collective experience. This year, that word is “brain rot.” In yet another example of how digital communities are shaping broader cultural discourse, brain rot captures the feeling of mental fatigue and decay that comes from… Continue reading The Word of the Year Is “Brain Rot” – Why Marketing Must Lead the Charge for Positive Change