Author: Marcom AMI

Marketing has always been the engine of growth, creativity, and customer connection. But in today’s fast-moving, data-driven business world, creativity alone won’t get you a seat at the decision-making table. If you want influence, you need numbers. If you want a bigger budget, you need business acumen. And if you want to prove the value… Continue reading Why Financial and Commercial Acumen is Every Marketer’s Superpower

Marketing isn’t just about creativity & storytelling —it’s about delivering measurable business impact. Yet, 69% of marketers admit they need better financial fluency, and only 12% feel confident interpreting financial data. In today’s results-driven world, every dollar spent is scrutinised. If you can’t connect marketing to financial outcomes, you risk being sidelined in key business… Continue reading Marketers Who Speak Finance Get Ahead – Here’s Why

On Thursday, 13th February, the Victorian State Committee hosted a Lawn Bowls Networking Event, creating the perfect opportunity for Victorian marketers to connect in a relaxed and engaging setting. Despite the heat soaring to 35°C, followed by a refreshing downpour, attendees embraced the event in their own style—some networking indoors over a delicious cheese platter,… Continue reading Victoria Networking Event: Lawn Bowls – A Winning Blend of Fun & Connection

As we embrace 2025, a new AI powerhouse is reshaping the marketing landscape: Agentic AI. Unlike Generative AI—which creates reactive outputs—Agentic AI is proactive and autonomous, analysing data, making strategic decisions, and executing actions in real-time. Why Agentic AI Is a Game-Changer Personalisation at Scale Agentic AI evaluates customer behaviours and preferences, crafting tailored experiences… Continue reading Just When You Figured Out Generative AI… Here Comes Agentic AI!

Bold opportunities come to those willing to embrace risk, change, and challenge – and that ethos has shaped my career journey. Over the years, I’ve worked on complex, high-stakes projects across industries, navigating cultural, logistical, and strategic challenges. Each experience has taught me valuable lessons about leadership, adaptability, and crafting lasting impact. One of my… Continue reading My Brilliant Career: Carmen Smith – Head of Marketing, Media, and Communications at Quintessential

We understand that your time is precious, and staying on top of the latest opportunities, insights, and resources is essential for your career growth. That’s why we’re evolving the way we communicate with you. Starting this week, we’re replacing our multiple emails with a single, consolidated weekly newsletter. This means one go-to update in your… Continue reading New Year, New Way to Elevate Your Career

How to best connect with the 51 per cent of Australian who identify as culturally and linguistically diverse (CALD) was in the spotlight when multicultural agency CulturalPulse picked up two gongs at the Australian Marketing Institute’s (AMI) Marketing Excellence Awards gala for its work engaging multicultural consumers to FIFA Women’s World Cup 2023. And at… Continue reading Connecting with Australia’s multicultural consumers in the spotlight at Australian Marketing Institute Awards and latest Perspectives series with ThinkNews Brands