Author: Marcom AMI

Edith Cowan University (ECU) has recently secured re-Accreditation for three of its leading-edge degree programs. This prestigious recognition underscores ECU’s dedication to upholding high standards in marketing education, both in theory and practice. The Australian Marketing Institute (AMI) re-Accreditation is a distinguished honor that requires programs to meet continued rigorous criteria, including social responsibility, analysis,… Continue reading Edith Cowan University Achieves Re-Accreditation for Innovative Marketing Programs

By: Cath Brands, Chief Marketing and Innovation Officer at Flintfox Intelligent Pricing & Rebates Marketing 101 My marketing journey kicked off in the dynamic world of B2C, where I was classically trained with major FMCG giants like Coca-Cola, Lion Nathan, and Jim Beam. It was an exhilarating ride, diving into every facet of marketing—from the… Continue reading My Brilliant Career: A Journey from B2C to B2B Marketing

Have you recently heard someone say: “Oh, you won’t need to do minutes anymore, AI can do it for you!” or “AI can generate a transcript, just use that for the minutes,” or even, “Why don’t you use something like Microsoft CoPilot to take the board minutes?” As more organisations integrate AI into their operations,… Continue reading Artificial Intelligence and Board Minutes – Issues Paper

Before we dive into the technicalities, it’s crucial to understand the significance of social media ROI. In simple terms, social media ROI measures the value generated from the overall investment in social media by quantifying the return on investment from your social media efforts and costs. It reflects the money invested in a campaign compared… Continue reading How do you measure social media ROI? What are the metrics I should look for?

Discovering My True Passion In 2019, I found myself at a crossroads. Armed with a degree in Electrical Engineering, I was all set to embark on a traditional engineering career. However, fate had a different plan for me. I was inexplicably drawn towards the world of digital marketing, a field that was poles apart from… Continue reading From Engineer to Certified Practising Marketer: Embracing Passion, Perseverance, and Self-Learning

I have previously written about the importance of having a ‘career plan’. To recap, a career plan gives you a roadmap to your future. It outlines how you will get from where you are today to your ultimate career goal. With an end goal in mind, you can determine actions to get you get there.… Continue reading Do you need a career coach?

As we interrogate the inaugural series benchmarking marketing across a broad range of areas – budget settings, measurement and KPIs and marketing’s reputation inside organisations among them – it’s clear we are witnessing a rather nuanced outlook with a three-speed economy emerging around marketing budgets. With roughly a third of businesses each either holding, cutting or increasing… Continue reading The three-speed marketing economy: Time to broaden core capabilities, build flexibility – fast