Before we dive into the technicalities, it’s crucial to understand the significance of social media ROI. In simple terms, social media ROI measures the value generated from the overall investment in social media by quantifying the return on investment from your social media efforts and costs. It reflects the money invested in a campaign compared… Continue reading How do you measure social media ROI? What are the metrics I should look for?
Author: Marcom AMI
Australian Leadership Teams Adapt to Digital Transformation
Digital technology is a powerful tool for leaders in every industry, from business to government, to connect – but in order to get the best of it, we must embrace the process of digitisation. By Chris Fechner As a younger leader developing my understanding and craft, I often encountered disruptive new technologies and capabilities. These… Continue reading Australian Leadership Teams Adapt to Digital Transformation
From Engineer to Certified Practising Marketer: Embracing Passion, Perseverance, and Self-Learning
Discovering My True Passion In 2019, I found myself at a crossroads. Armed with a degree in Electrical Engineering, I was all set to embark on a traditional engineering career. However, fate had a different plan for me. I was inexplicably drawn towards the world of digital marketing, a field that was poles apart from… Continue reading From Engineer to Certified Practising Marketer: Embracing Passion, Perseverance, and Self-Learning
Do you need a career coach?
I have previously written about the importance of having a ‘career plan’. To recap, a career plan gives you a roadmap to your future. It outlines how you will get from where you are today to your ultimate career goal. With an end goal in mind, you can determine actions to get you get there.… Continue reading Do you need a career coach?
The three-speed marketing economy: Time to broaden core capabilities, build flexibility – fast
As we interrogate the inaugural series benchmarking marketing across a broad range of areas – budget settings, measurement and KPIs and marketing’s reputation inside organisations among them – it’s clear we are witnessing a rather nuanced outlook with a three-speed economy emerging around marketing budgets. With roughly a third of businesses each either holding, cutting or increasing… Continue reading The three-speed marketing economy: Time to broaden core capabilities, build flexibility – fast
Continuing Professional Development Gives Your Career the Edge
In the current highly competitive employment market, investing in Continuing Professional Development (CPD) can give you that career edge. What do I mean by CPD? Well, CPD involves gaining new skills through continuing education and career training after entering the workforce. It can include taking classes or workshops, attending professional or industry conferences, or earning… Continue reading Continuing Professional Development Gives Your Career the Edge
Democratising marketing’s most powerful skill – empathy
Arguably, empathy is the most powerful skill marketers bring to the boardroom. Empathy is our most fun story to tell, our superpower, and at times even our get out of jail free card. In vividly representing our customers within the organisation, we offer a critical shortcut to driving growth. But casting a net for fancy… Continue reading Democratising marketing’s most powerful skill – empathy
Victoria’s Marketer’s Happy Hour: Cheers to a Successful Event
On 16 May, the Australian Marketing Institute (AMI) Victorian State committee held the first event for 2024 in partnership with hosts T garage Strategy and Research. The event brought together marketers from across Victoria, providing a unique opportunity to connect, share insights, and learn from one another. The evening was a resounding success, marked… Continue reading Victoria’s Marketer’s Happy Hour: Cheers to a Successful Event
Can fast be good?
“We could do with a few more weeks!” Yes, but what if you don’t have a few more weeks, can fast still be good? Yes, so long as you realise the one thing more important than the time you have is what you do with it. At Milk+Honey we’ve created a global campaign in just… Continue reading Can fast be good?
My Brilliant Career – Zeina Khodr
We talk about audiences and how to keep them listening a lot in marketing. Well, my first ‘career’ position back in the mid-90s meant I had to do exactly that. At age 17, a friend and I were obsessed with dance music, clubbing and being able to express ourselves creatively. So, when our local community… Continue reading My Brilliant Career – Zeina Khodr