Are you a marketing professional based in Australia? We invite you to participate in an exciting research project exploring the use of generative AI in marketing practices. Led by academics at Deakin University, our study aims to understand how marketing professionals are integrating generative AI tools into their workflows, the benefits and challenges they encounter, and the impact on their professional practices. Your insights and experiences are invaluable to us.

Who can participate?

• Marketing professionals currently working in Australia

What’s involved?

• A one-on-one interview lasting approximately 45-60 minutes. Interviews can be conducted in-person or over Zoom, to suit your needs
• Sharing your experiences, insights, and perspectives on the use of generative AI in marketing

Why participate?

• Contribute to cutting-edge research in the field of marketing and AI
• Help shape the future of AI-driven marketing practices
• Receive a $50 gift card as a thank-you for your time and insights

Results from this research will be made available to you via a webinar.

To learn more about this study, please follow this https://researchsurveys.deakin.edu.au/jfe/form/SV_bEC5Xlgj919L8DI to read the Plain Language Statement and Consent Form. This study has received Deakin University ethics approval (reference number: 2024/HE000462). If you decide to participate, please use the study link to indicate your preferred date and time for the interview. We will do our best to accommodate your schedule. If you would like more information, please contact Dr Uyen Banh (u.banh@deakin.edu.au) or Dr Rohan Venkatraman (r.venkatraman@deakin.edu.au).

We look forward to hearing from you!