Canva, in collaboration with Neuro-Insight and The Harris Poll, has released a study titled “The State of Visual Communication 2025,” underscoring the significance of visuals in brand communication, suggesting that high-quality visuals may trigger “20% stronger emotional responses and 74% faster memory encoding than text.”

The study found that “91% of professionals say visuals communicate ideas more effectively than text.” This preference for visual content over text is further supported, it says, by the finding that “76% disengage from text-heavy content.”

The research also highlights the impact of visual fluency on brand performance. According to the study, “61% of visually-fluent companies report stronger brand cohesion and differentiation.”

The study also focuses on generational differences in communication preferences. It reports that “90% of Gen Z do their best work visually,” indicating a strong inclination towards visual tools among younger professionals.

Furthermore, the study points to potential operational challenges linked to poor visual communication. It states that “86% agree poor visual communication leads to delays and misunderstandings,” highlighting the importance of effective visual strategies in organisational settings.