Carsales has announced a refreshed brand identity aimed at unifying its family of marketplace brands.

The new identity is designed to deliver greater consistency, clarity, and confidence to both customers and industry partners.

Developed in-house, the rebrand includes refined logos, updated colours, and a cohesive design system. The changes are intended to enhance accessibility, warmth, and unity across the Carsales network.

The Carsales network encompasses a range of specialised platforms, including Bikesales, Boatsales, Caravancampingsales, Trucksales, Farmmachinerysales, and Constructionsales. The rebrand is positioned as a reinforcement of Carsales’ innovation and trust as a technology-first business. With 7.9 million average monthly users and 15 million members, carsales has invested in new innovations to build trust and streamline interactions for a better buying and selling experience.

A multi-channel campaign will be launched to showcase the refreshed identity. This campaign will run across digital, social, video, connected TVs, and out-of-home platforms.

Carsales EGM – Marketing, Content & Customer, Rafael Constantinou stated, “To launch this, we’re rolling out one of our biggest campaigns in recent years – bringing the new look and feel to life through bold storytelling and a line that sums it all up: Buy it. Sell it. Love it.”

Carsales Managing Director Craig Fraser said, “We’re proud of what we’ve built and even more excited about where we’re heading. From the early days of dial-up internet to today’s always-on digital world, carsales has been a household name for over 25 years. We don’t just adapt to change, we drive it – by developing proprietary, industry-first tools that keep our customers and partners ahead and shape the future of online buying and selling.”

Fraser further noted the strategic intent behind the rebrand, “This rebrand reinforces the strength and scale of our network. While the look may be new, our focus remains the same: delivering high-performing, trusted marketplaces and solutions that help our customers succeed. By bringing our brands closer together, we’re creating an ecosystem where listings and campaigns stand out in a connected, familiar environment – driving stronger results from the very first click.”

Constantinou elaborated on the adaptability of the new tagline, “Shaped by our own brand story, this line is designed to be flexible and dynamic. Whether it’s ‘Buy it. Love it.’, ‘Sell it. Love it.’, or simply ‘Love it.’, the tagline adapts to different moments in our customers’ journeys and across our platforms. It reflects the support carsales provides our partners through smart tools and seamless integrations to help them reach engaged audiences and achieve outcomes they genuinely value. It’s about loving the process as much as the result.”

He added, “And this is just the beginning. Beyond this campaign, we’ll continue to evolve how we show up across every touchpoint – from diverse marketing initiatives to a stronger, more accessible editorial presence – helping our partners connect with today’s consumers and reinforcing the trust that’s always defined carsales.”

carsales has been a household name in Australia for over 25 years, known for its smart tools and trusted technology. The company’s commitment to innovation and customer satisfaction is reflected in its latest rebranding efforts, which aim to create a more unified and accessible experience for users across its platforms.