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Marketing’s capability crunch: ANZ, Deloitte, Destination NSW marketing chiefs back Australian Marketing Institute bid to mirror Chartered Accountants, CPAs for industry-wide professional certification, credibility, status

Marketing’s capability crunch: ANZ, Deloitte, Destination NSW marketing chiefs back Aust..

December, 2023
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Australian Red Cross tackles massive shadow IT, cutting 30 of 240 apps but connecting most in new ‘dataverse’ that delivers greater governance, efficiency and a single view of customer

Australian Red Cross tackles massive shadow IT, cutting 30 of 240 apps but connecting most..

February, 2024
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Edelman Trust Barometer shows Australians alarmed about AI, sceptical of innovation; fear cybersecurity and information wars more than inflation; trust peers and scientists more than CEOs and journos

Edelman Trust Barometer shows Australians alarmed about AI, sceptical of innovation; fear ..

March, 2024
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Chaos incoming: Omnicom, News, Journey Beyond, LiveRamp, Adfixus forecast deep impact as privacy overhaul accelerates, brands scramble for consent, legal teams fear ‘fair and reasonable’ fallout

Chaos incoming: Omnicom, News, Journey Beyond, LiveRamp, Adfixus forecast deep impact as p..

May, 2024
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Mentorship rewired: Why ex-GroupM chief, McDonald’s and ANZ CMO Mark Lollback is creating a ‘global village’ to build more successful modern execs – big hitters on board

Mentorship rewired: Why ex-GroupM chief, McDonald’s and ANZ CMO Mark Lollback is cre..

February, 2024
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The evolving world of work Part 1: Tension, twists, profit and productivity warnings – Chris Savage, Matt Rowley, Jimmy Hyett, Pauly Grant, Aden Hepburn, Florence Paoli, Kate Ferguson

The evolving world of work Part 1: Tension, twists, profit and productivity warnings – C..

February, 2024
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4x loyalty members in 3 years, huge SOV gains, holding the line on media, playing the long game, resisting discounting amid crunched consumer spend – how ex-McDonald’s CMO Jo Feeney is reshaping jeweller Michael Hill

4x loyalty members in 3 years, huge SOV gains, holding the line on media, playing the long..

April, 2024
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Where partnerships get interesting: Crown, Initiative, Paramount cite commitment to ‘pie in the sky’ thinking as critical to realising MasterChef Alumni dining experience

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Nine months into debuting a much-needed brand repositioning, Crown Melbourne has debuted a unique restaurant experience onsite manned by Alumni chefs of TV real...

Telstra cuts up to 2800 jobs amidst sweeping structural changes

Telstra cuts up to 2800 jobs amidst sweeping structural chan..

Telstra has confirmed that up to 2,800 jobs may be on the chopping block as the telecommunications business looks to introduce a range of cost cutting measures ...

ACCC publishes interim digital platforms report, raises concerns over consumer data collection practices

ACCC publishes interim digital platforms report, raises conc..

The Australian Competition and Consumer Commission (ACCC) has published the initial findings of its digital platforms services inquiry, raising concerns over co...

‘Focused completely on the wrong thing’: B2B marketing set for a ‘renaissance’ if marketers, sales teams decouple from individual lead ‘obsession’ to the buyer groups who influence a company purchase

‘Focused completely on the wrong thing’: B2B marketi..

In most B2B businesses lead generation, or individual qualified "lead gen" more accurately, is at the core of business marketing - certainly for the tech sector...

‘Focused on completely the wrong thing’: B2B marketing set for a ‘renaissance’ if marketers, sales teams decouple from individual lead ‘obsession’ to the buyer groups who influence a company purchase

‘Focused on completely the wrong thing’: B2B market..

In most B2B businesses lead generation, or individual qualified "lead gen" more accurately, is at the core of business marketing – certainly for the tech sect...

SenateSHJ finds crises can slash share prices by as much as 50%

SenateSHJ finds crises can slash share prices by as much as ..

Independent consultancy SenateSHJ has published new research into the financial impacts of crises, revealing that crises can lead to a staggering 50% drop in s...

International Olympic Committee, Deloitte Iaunch new metric for success in joint campaign

International Olympic Committee, Deloitte Iaunch new metric ..

The International Olympic Committee (IOC) and Deloitte have launched a co-branded campaign titled 'The First Effect'....

Albanese Government to establish Select Committee into social media

Albanese Government to establish Select Committee into socia..

The Albanese Government has announced plans to establish a Joint Parliamentary Select Committee to investigate the influence and impacts of social media on Aust...