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Maga and marketing science: Intrepid Travel’s Leigh Barnes navigates US market knocks on purpose and brand over performance but contrarian strategy drives $1bn growth plan

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Chief zombie killer and AI ad warning: Coke’s global boss fears world where bots remake ads infinitely until people buy, why he culled 200 brands – and marketing’s only safe bet

Chief zombie killer and AI ad warning: Coke’s global boss fears world where bots remake ..

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The CDP hangover and the cure: How Australia’s post-pandemic customer data frenzy unfolded and where it goes next

The CDP hangover and the cure: How Australia’s post-pandemic customer data frenzy unfold..

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Australia follows F1’s global fan boom – led by younger set, women and Netflix; brands are in, high hopes for Brad Pitt’s F1 June debut

Australia follows F1’s global fan boom – led by younger set, women and Netflix..

March, 2025
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‘We can’t keep up with demand’: Influencer marketing powers demand for ecom pureplay Meshki, agencies eye rev share models as $520m market goes mainstream

‘We can’t keep up with demand’: Influencer marketing powers demand for ecom pureplay..

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Untold story: How Uber Eats and Special Group ANZ killed their killer ‘I’ll be eating’ brand platform and took ‘Almost, almost anything’ to 17 international markets

Untold story: How Uber Eats and Special Group ANZ killed their killer ‘I’ll be eatingâ..

March, 2025
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$5.8bn The a2 Milk Company takes influencer plunge, but accuracy risk, contractual arrangements with one-man bands poses thorny issue

$5.8bn The a2 Milk Company takes influencer plunge, but accuracy risk, contractual arrange..

March, 2025
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ACAM’s AI readiness report reveals Australian marketing teams lagging in AI maturity

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The Australian Centre for AI in Marketing (ACAM) has released its inaugural AI Readiness Benchmarking Report, categorising 52% of Australian marketing teams a...

ACCC takes Banana Boat, Hawaiian Tropic parent to court over alleged ‘reef friendly’ greenwashing claims

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The Australian Competition and Consumer Commission (ACCC) has initiated Federal Court proceedings against Edgewell Personal Care Australia Pty Ltd and its paren...

Treasury Wine Estates unveils ‘Treasury Collective’ as new global premium division and brand

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Treasury Wine Estates (TWE) has established a new global premium division named 'Treasury Collective' complete with branding and highly experienced leader, Angu...

Hiring up, pay packets fatter, commercial growth marketers in hot demand as corporate sentiment turns – Perceptor jobs and salary review shows market gaps opening up

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Global reports of mass job cuts from AI are getting more frequent. Trump's tariffs rattled markets. But closer to home, Perceptor's new Market Trends & Sala...

Dendy Cinema pays $19,800 penalty for alleged drip-pricing practices

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Dendy Cinema has paid a penalty of $19,800 following allegations by the Australian Competition and Consumer Commission (ACCC) of engaging in 'drip-pricing' prac...

BMW dances with Okto the Octopus to highlight new control unit

BMW dances with Okto the Octopus to highlight new control un..

BMW has unveiled a new brand campaign titled 'Meet Okto the Octopus', featuring a video with a dancing octopus. This campaign serves as a metaphor for BMW's lat...