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Optus faces $100 million penalty for unconscionable sales pr..

Optus has agreed to a $100 million penalty, pending court approval, for engaging in unconscionable conduct in the sale of telecommunications goods and services....

Cannes Lions Day 2: Telstra triumphs with Grand Prix in Film..

Australia's Telstra has emerged as a significant winner in Day 2 of the 72nd Cannes Lions International Festival of Creativity, landing a Grand Prix for 'Better...

Australian marketers anticipate AI integration, see long-ter..

Nine in 10 senior Australian marketers are anticipating an increase in AI's role within communications this year. Yet even with that projected increase, three i...

Tassal combines CMO-sales remit, embeds emotion into ads, do..

A combination of brand-led investment, bold and emotive campaigns, embedding data-driven decision making and testing across creative and media has seen Tassal r...

The AI Inflection Point: What It Means for the Future of Wor..

Weekly and monthly goals from baking prototypes to full-scale bakery, plus key consumers milestones on acceptance, were critical to realising Arnott's gluten fr...

DoorDash expands ad platform with US$175M Symbiosys acquisit..

DoorDash has landed its most significant update to its advertising platform to date, unveiling new AI-powered tools aimed at enhancing advertising capabilities ...

Salesforce aims agentics at marketing with ‘digital labour..

Salesforce global CMO Ariel Kelman a few months ago set an autonomous agent on the $240bn tech giant's own website to answer queries like a human and "route lea...

Mr Roses, Moët & Chandon launch luxury gifting promoti..

Mr Roses, an Australian online florist, has joined forces with Moët & Chandon to launch a limited-time promotion that combines luxury and personalisation in mo...