Articles

‘We can’t keep up with demand’: Influencer marketing powers demand for ecom pureplay Meshki, agencies eye rev share models as $520m market goes mainstream

‘We can’t keep up with demand’: Influencer marketing powers demand for ecom pureplay..

March, 2025
Articles
Untold story: How Uber Eats and Special Group ANZ killed their killer ‘I’ll be eating’ brand platform and took ‘Almost, almost anything’ to 17 international markets

Untold story: How Uber Eats and Special Group ANZ killed their killer ‘I’ll be eatingâ..

March, 2025
Articles
$5.8bn The a2 Milk Company takes influencer plunge, but accuracy risk, contractual arrangements with one-man bands poses thorny issue

$5.8bn The a2 Milk Company takes influencer plunge, but accuracy risk, contractual arrange..

March, 2025
Articles
Marketers Who Speak Finance Get Ahead – Here’s Why

Marketers Who Speak Finance Get Ahead – Here’s Why..

March, 2025
Articles
‘Almost a guarantee for setting money on fire’: 1,000 marketers, agencies and BetterBriefs on broken creative ideation-evaluation, its crippling impact on effectiveness – and how to fix it

‘Almost a guarantee for setting money on fire’: 1,000 marketers, agencies and BetterBr..

March, 2025
Articles
‘It’s employee engagement, not marketing’: Optus’ Cam Luby on why telco chose dancing in the Sydney Gay and Lesbian Mardi Gras parade over diversity rollback, and the brand trust rebuild

‘It’s employee engagement, not marketing’: Optus’ Cam Luby on why telco chose ..

March, 2025
Articles
Freedom Furniture finds AI search pays early dividend with an uplift of 5.5% in average order value

Freedom Furniture finds AI search pays early dividend with an uplift of 5.5% in average or..

March, 2025
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Optus faces $100 million penalty for unconscionable sales practices

Optus faces $100 million penalty for unconscionable sales pr..

Optus has agreed to a $100 million penalty, pending court approval, for engaging in unconscionable conduct in the sale of telecommunications goods and services....

Cannes Lions Day 2: Telstra triumphs with Grand Prix in Film Craft, joining Hyundai, Idomed, Clash of Clans and more taking top prize in Design, Entertainment categories

Cannes Lions Day 2: Telstra triumphs with Grand Prix in Film..

Australia's Telstra has emerged as a significant winner in Day 2 of the 72nd Cannes Lions International Festival of Creativity, landing a Grand Prix for 'Better...

Australian marketers anticipate AI integration, see long-term budget cuts coming – but remain optimistic for now

Australian marketers anticipate AI integration, see long-ter..

Nine in 10 senior Australian marketers are anticipating an increase in AI's role within communications this year. Yet even with that projected increase, three i...

Tassal combines CMO-sales remit, embeds emotion into ads, doubles ROI, boosts marketing’s business contribution 70% – lands 25% budget increase

Tassal combines CMO-sales remit, embeds emotion into ads, do..

A combination of brand-led investment, bold and emotive campaigns, embedding data-driven decision making and testing across creative and media has seen Tassal r...

The AI Inflection Point: What It Means for the Future of Work in Marketing

The AI Inflection Point: What It Means for the Future of Wor..

Weekly and monthly goals from baking prototypes to full-scale bakery, plus key consumers milestones on acceptance, were critical to realising Arnott's gluten fr...

DoorDash expands ad platform with US$175M Symbiosys acquisition

DoorDash expands ad platform with US$175M Symbiosys acquisit..

DoorDash has landed its most significant update to its advertising platform to date, unveiling new AI-powered tools aimed at enhancing advertising capabilities ...

Salesforce aims agentics at marketing with ‘digital labour’ to generate briefs, launch rapid self-optimising campaigns, personalised web experiences and kill 2 trillion one-way messages

Salesforce aims agentics at marketing with ‘digital labour..

Salesforce global CMO Ariel Kelman a few months ago set an autonomous agent on the $240bn tech giant's own website to answer queries like a human and "route lea...

Mr Roses, Moët & Chandon launch luxury gifting promotion

Mr Roses, Moët & Chandon launch luxury gifting promoti..

Mr Roses, an Australian online florist, has joined forces with Moët & Chandon to launch a limited-time promotion that combines luxury and personalisation in mo...