More News

Just When You Figured Out Generative AI… Here Comes Agenti..

As we embrace 2025, a new AI powerhouse is reshaping the marketing landscape: Agentic AI. Unlike Generative AI—which creates reactive outputs...

My Brilliant Career: Carmen Smith – Head of Marketing,..

Bold opportunities come to those willing to embrace risk, change, and challenge – and that ethos has shaped my career journey. Over the years, I’ve worked ...

Swapping banking for education: Swinburne Uni CMO Carolyn Be..

Whether it's switching from the banking sector to higher education, convincing cross-functional stakeholders to stop seeing marketing as a service function and ...

Wesfarmers to wind down Catch as standalone entity, bolsters..

Wesfarmers has confirmed Catch will cease to operate as a standalone business by Q4 of the 2025 financial year, nearly five years after the ASX-listed retail gi...

Airwallex appoints former Afterpay exec Andrew Balint as VP ..

Airwallex, the Melbourne-founded global payments platform, has announced the appointment of Andrew Balint as its new Vice President of Marketing for the Asia-Pa...

Reputation hits overcooked: Supermarket gouging pressure won..

Commbank has usurped Woolworths to become Australia's most valuable brand for the first time in five years. The shift comes as Australia's supermarket duopoly f...

Australian Mushrooms unveils new brand platform where itR..

Australian Mushrooms has launched a new brand platform, positioning itself as the main attraction on the plate....

ANZ banks on Ehrenberg-Bass Institute for marketing science ..

ANZ has become a strategic sponsor of the Ehrenberg-Bass Institute, a global leader in marketing science. The alliance is designed to enhance ANZ's decision-mak...