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Why Professional Networking Is Essential for Your Career..
Why professional networking is essential to your career. We explore the types, benefits of professional networking and provide some tips to become an effective ...
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Digital Australia 2024 report: Social media dominates as Tik..
A new report from Meltwater and We are Social shows hefty growth in social engagement on TikTok, ongoing loyalty to Facebook and significant advertising dollars...
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Brand Finance' most valuable 100 Australian brands 2024..
Brand Finance Australia has unveiled its 'Australia 100 2024' report, ranking the nation's 100 most valuable and strongest brands. The total valu...
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Building Your Marketing Career Your Way..
The practise of Marketing in Australia has always been a rewarding career path, however with the more recent onset of the digital revolution, social media and o...
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Reflections on the year past..
Andrew Thornton, Chair, AMI Board November 2023...
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Winning the AMI Future Leader of the Year Award: A Moment of..
I had the incredible honour of being named the Future Leader of the Year at the Australian Marketing Institute (AMI) Marketing Excellence Awards. This recogniti...
Twisties releases sour blueberry flavour, leans into Y2K-aes..
Twisties has introduced a new limited-edition flavour, Sour Blueberry, which features a distinctive tongue-turning blue effect. The campaign for this new produc...
Customer, network investment and profitability dominate Tels..
Treating its network as the product, building a new customer engagement layer, plus improving cost discipline and the profitability of its digital infrastructur...
Federal Court issues $30.4 million in penalties for Captain ..
The Federal Court has mandated Captain Cook College, its parent company, Site Group, along with its former CEO and COO, pay more than $30 million in penalties f...
AGL and Saveful team up in the kitchen to promote energy-sav..
AGL has formed a partnership with Saveful, an Australian app designed to assist households in turning everyday ingredients into meals, with the aim of promoting...
Optus and Escabags collaborate to support domestic abuse sur..
Optus has struck a partnership with Escabags, an Australian charity, to provide free Escape Bags at selected Optus retail stores. This initiative is part of Dom...
‘We’re in stormy, heavy seas’: Lion growth chief turne..
A decade of underinvestment in brand and the relentless pursuit of the bottom line through discounting, commoditisation and legacy over strategy is eventually g...
Tourism Whitsundays surfaces ‘Naturally Iconic’ ..
Tourism Whitsundays has introduced a new brand platform titled 'Naturally Iconic', developed in collaboration with creative agency Simple, based in Adelaide. Th...